Yet you're all about pushing through wide-open doors here, in Western liberal democracies. Do you think Apple, Disney and co push these products and ad campaigns in the parts of the world, that actually suppress the "rainbow-people"? The answer is no. Disney even removes or shrink black characters from their movie posters in China and similar countries, to sell more movie tickets. There's a word for this: hypocrisy.
THIS is why people are rolling their eyes over this stuff. We have an entire pride month, pretty much every TV-show or movie have one or more LGBTQ-characters, pride flags are all over the place, it's in the commercials, it's prominent in social media - it's everywhere. But it will never be "good enough" for the LGBTQ-activists, will it?