This is because you and I cant use it, therefore we dont look for it and usually consider it useless.
However if you pay attention you can find a lot of uses for it. NFC tags is a big one, I'm constantly diving into the settings of iOS to do something like turning on and off bluetooth and wifi. Turning on and off do not disturb. With NFC tags I could conveniently turn that stuff on and off based on location.
Then you have payments. A LOT of chain stores accept a form of NFC payment.
McDonalds
GAP
7-11
Wawa
Foot Locker
Gap
Lowes
Home Depot
Old Navy
Walgreens
Rite Aid
Assorted gas stations
Etc etc probably 2 dozen more places
Then the transferring of files between devices. This is something we probably overlook because iOS doesnt have much of a file system or at least one we can access very well. So I dont really have too much files on my phone, the ones I do have I can generally email although it seems iOS fights me from doing that. I'm not talking links to youtube videos or goofy pictures of drunk friends, those can just be sent in messages. I'm talking files that youd generally use your PC/Mac to send.
Regardless thpoint I'm trying to make is that you and I dont have a device that uses the technology therefore we dont look for uses for the technology which then appears to be.....useless. Personally I'd welcome it to the iphone and I'd love to see what apple comes up with.
Unfortunately for Apple, Samsung has the drop on them with its copy of Passbook. While the app works the same as Passbook currently with Samsungs recent deal with Visa we'll probably see NFC payment very soon via the app. Samsung has plenty of devices out that just need a software update to make it work since the hardware is already there. Unlike Apple that doesnt have the hardware in any of their devices on the market...
Edit, I took this not too long ago. Coke machine that takes NFC payment. They have been around for about 4 years.
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