Yeah I think you are right with that statement. I know people who have iPhones since the very start and you ask them if they are bored of them and they laugh and say no. Colleagues of mine are happy with their iPhone to the point where they are blissfully unaware of what the opposition are doing and when its upgrade time they either stick with the phone they have or just get the next iPhone. There is nothing wrong with that of course. I like to keep up with the latest gadgets and technology as it interests me but there are people who think 'if its not broke, don't fix it'.
On Mac Rumors we have many discussions where we share thoughts on strengths and weaknesses of devices and its clear its a passion for some. Yet some don't care how many phones Samsung, Apple and HTC are selling or whether one is lacking features over the other. I like my phone to do all the day to day tasks easily and effectively. I don't wish to play around with settings and customising my phone so its like no other, but that is just me. I certainly wouldn't suggest anybody is wrong for liking to tinker around with software and the market allows devices for all tastes.
Apple may well have once been ahead of the curve but they are responsible for the way there competitors have developed IMO. Apple were never going to be the market leader forever and I think people are a little naive to think Apple are somehow failing because they no longer hold this position. They produce one phone and one OS. The market has grown and Apple hold a healthy position supplying a very good product. I think the pressure is more on Samsung to maintain their position as their business model is built on supplying many devices and bringing new features. Apple have a steady position even if expectation is high across all manufacturers. Just my personal thoughts and my perceptions.