Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S.

[BuddyTronic]

I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.

I think it's looking like a good value big ticket item like a home computer.

How about you go and buy a 100" OLED screen and a fancy surround sound system and fancy TV remotes for your living room. IF you compare in this way, you'll see that these Vision Pro Apple goggles are replacing big TV screens and a whole lot more. So I'd argue it's a good value.


I have a vintage "Mac Portable" c1990 - it was like $8000 in c1990. Heavy like a briefcase.

Anyone back in that era then rocking a Mac IIfx or even a IIci had spent a LOT of money just to own a powerful Macintosh.

Look at the newly released Mac Pro today. Horsepower! Anyone want to talk about how much power and expandable their PC system is? I mean Apple is making some top quality produce here. YES, you gotta pay for it.

But I know from experience that too many people pooh-pooh pricey new Apple stuff mainly because they know they can't afford it right now.

This is not an innovation like AirPods that are pricey - but anyone can afford instantly if they really want them. AirPods noise cancellation etc makes them great for every person. These new Vision Pro headsets will first be bought up by the privileged and the dedicated Johnny Mnemonics out there. After you see what they can do, you'll get them in a few years.

The thing most people have already seemed to have missed is that the Vision Pro Goggles can capture 3D VR video - just by hitting the record button. This means that fans of family photo's and family videos will certainly be early adopters.

I can't wait to be reading on several giant virtual monitors. The resolution apparently is that good!

 

[mannyvel]

This'll be an interesting experiment at trying to define the future of computing.

The good thing is Apple is good at pivoting and going towards market traction. The Apple Watch was first marketed as a social device. Not anymore.

I can see traders embracing the crazy amount of screen space they can now have.

 

[Premium1]

$3500 to be tethered to a power cord....

 

[klasma]

Honestly I don’t think Apple expects to sell these to too many consumers in the next few years. They must know, as the rest of do, that that price point is way, way too high. This is an enterprise product for the next five years, at least.

I doubt many enterprises will pay for it. This is a rich people’s novelty product, for the time being. Given the limited market, it’s also not very attractive for developers, so 3D app selection will probably suffer.

 

[B4rbelith]

To be honest i'm very very happy to see Apple still bothering to make expensive niche devices. Not everything has to be an iPhone, iPad or Air Pod like mass market success. We need innovation and Apple's quality at the highest end if you're interested in it, can afford or want it or not, the mere fact they're still remotely interested in doing these things which will be less than 0.1% of their entire revenue is fantastic.

In 10 years time this won't be their 0.1%

 

[BuddyTronic]

Clearly, this is not marketed to the average consumer, and I'm not sure it ever will be. It's for early adopters, developers, and extremely wealthy people who need a new toy. it's very cool, but I don't see a real-world case tbh.

How about apartment dwellers who want big screen movie experiences at home?

It's like buying a huge OLED TV panel and a lot more.

How about 3D content creation - these Vision Pro goggles can CAPTURE 3D video content - it looks easy! That's a killer application for the technology right there.

 

[Phnwhowhen]

There's a passthrough USB-C connector on the battery pack. I'd expect you could just connect it to your Mac, iPad, or coming iPhone with USB-C to top it off. The battery provides additional power to the glasses themselves while charging.

 

[KJL3000]

 

[AppleIsEveryWhere]

Everything Gurman and Kue predicted before the event was bull****** 😂 xrOS reality pro and you name it, I won't read their predictions in the future, waste of time

 

[trip1ex]

some people probably want these without the people passthrough. Or with appropriate filters for the people passthrough

 

[CruiseDirectorBob]

This is no different than the Microsoft HaloLense that has been out for a few years and is already on version 2. Not sure why everyone thinks this is some type of revolutionary product. It will be interesting to see if it ends up being more than a commercial use product. Microsoft found that no one really wanted to wear a headset around the house just to use their computer and switched its focus to industrial and engineering uses.

 

[Mike4AU]

I would have given serious consideration to buying one for $3k out the door, but $3,500 plus $350 tax plus more for prescription lens cost plus tax on that makes my decision easy. I will pass.

 

[trip1ex]

How about apartment dwellers who want big screen movie experiences at home?

It's like buying a huge OLED TV panel and a lot more.

the big selling pt would be moving day!

 

[Scott6666]

Ouch. I remember in January 1984 waiting for the Mac to be released at the rumored price point of $999. Boy did it hurt when it came out at $2495.

And yet we bought it.

 

[mrat93]

They won’t get out of their way to enable it, I’m sure.

Of course. They even said that there will be 100 Apple Arcade games available at launch! Why would anybody need PC VR?

 

[East India Company]

I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.

Are you there?? 😳

 

[neuropsychguy]

Say hello to Newton 2.0...

Newton 2.0 was the iPhone.

 

[klasma]

Which VR headsets are slimmer?

I really don’t care. The truth is it’s not slim in absolute terms.

 

[mannyvel]

I doubt many enterprises will pay for it. This is a rich people’s novelty product, for the time being. Given the limited market, it’s also not very attractive for developers, so 3D app selection will probably suffer.

There are a ton of niche products out there, and you'd be surprised how much "the right information, at the right time, in the right format" is worth to some people.

I can see this being a must-have in the surveying and TV/Movie industries. And well, drone racing.

For sports fans, imagine watching every NBA game at once - literally. hahahah!

 

[East India Company]

2 hours of battery life with a battery pack. Only Apple can get away with this in 2023.

At least you get a breaded cable! 🫠

 

[chrisdazzo]

How about apartment dwellers who want big screen movie experiences at home?

It's like buying a huge OLED TV panel and a lot more.

How about 3D content creation - these Vision Pro goggles can CAPTURE 3D video content - it looks easy! That's a killer application for the technology right there.

3D technology is still a thing on consumer products? I can't find a single 3D HDTV on Rtings, Amazon, etc. that isn't at least 4+ years old. And are there any consumer-grade 3D displays one might use with a desktop computer? Hmmm...

 

[iStorm]

Can't wait to read/see reviews of this device. Their presentation looks great, but it is just a mockup/simulation of what it looks like.

Not sure if people realize this, but you don't actually see through the screen, like how Microsoft's HoloLens is. You're just seeing what the cameras see in front of you. How well does it work in a dim room? Are the colors accurate? Do bright lights wash things out?

Showing your face/eyes on the front is cool too, but again, it's just another screen and not your actual face.

 

[BuddyTronic]

This needs to be sub $900 to be popular.

That can come.

Meanwhile it makes PSVR2 look pricey. You want to buy Playstation VR goggles? They are cool and I own some, but yah, the Apple Vision Pro are worth triple or quadruple I am thinking after watching the WWDC keynote

 

[LiquidJay]

Apple today introduced the long-awaited AR/VR headset that it has had in development for the last several years, and as rumors suggested, it is expensive. The Vision Pro is priced starting at $3,499.

Given the high price point, there appears to be a single model, with no color options or accessories for the device, despite rumors. There could, however, be different storage options as Apple did mention a starting price.

The headset will not be launching in 2023, with Apple instead planning to debut it in early 2024. When it launches, it will be available solely in the United States, though it will expand to other countries later on in 2024.

Demonstrations will be available at Apple retail locations closer to the device's launch date.

Article Link: Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S.

Let this set in ...

 

[blazerunner]

$3,500 USD? LOOOOOOOOOOOOOOOL!!!! You can't even make this up. At this point I'd say Apple doesn't even want to sell the product given the price.

Hey, at least their SSD modules are priced more fairly... $2,000 for 4TB while a WD Black 4TB costs $660. LOL. This company is a joke.