Look, this is all very simple. Apple doesn't want proprietary software controlled by other companies to dictate the user experience of its hardware and software. Prior to Snow Leopard sandboxing, remember, Flash was the leading cause of application crashes on OS X. Think about this for a second. Apple couldn't directly fix the leading cause of application crashes on their own operating system! They never want to be in that position again.
And what happened with the JooJoo is another nice illustration of the problem here. Follow Adobe's logic. Adobe believes Flash is an essential component of the web. Adobe's reaction to negative reviews of Flash on the JooJoo was basically, "They should have come to us and worked with us". Put these things together, and you realize that in Adobe's world, it's reasonable for any vendor that ever wants to implement a web browser to have to come to Adobe and ask nicely, "Please sir, may I have a Flash implementation that doesn't suck?"
Embedding proprietary content in web pages was something that was workable (if far from ideal), in a world where there were a couple of dominant desktop platforms that were, in terms of big-picture innovation, essentially stagnant. Now that the computing world has gotten interesting again, and new platforms and device categories are springing up all over the place, the concept of everyone who wants to implement a browser including Adobe's proprietary technology is neither workable nor desirable.
Could Apple convince Adobe to invest some effort in doing a decent-quality implementation of Flash for the iPhone and iPad? Maybe. And could Adobe succeed? Perhaps. But that doesn't solve the long-term problem. As Apple learned during the OS X transition, Adobe is a fair-weather friend. So Apple has decided to use its considerable market clout (iPhone OS platforms account for a majority of all mobile browsing) to kill virtually the last proprietary web technology. Which will produce long-term benefits for literally everyone except Adobe.
And what happened with the JooJoo is another nice illustration of the problem here. Follow Adobe's logic. Adobe believes Flash is an essential component of the web. Adobe's reaction to negative reviews of Flash on the JooJoo was basically, "They should have come to us and worked with us". Put these things together, and you realize that in Adobe's world, it's reasonable for any vendor that ever wants to implement a web browser to have to come to Adobe and ask nicely, "Please sir, may I have a Flash implementation that doesn't suck?"
Embedding proprietary content in web pages was something that was workable (if far from ideal), in a world where there were a couple of dominant desktop platforms that were, in terms of big-picture innovation, essentially stagnant. Now that the computing world has gotten interesting again, and new platforms and device categories are springing up all over the place, the concept of everyone who wants to implement a browser including Adobe's proprietary technology is neither workable nor desirable.
Could Apple convince Adobe to invest some effort in doing a decent-quality implementation of Flash for the iPhone and iPad? Maybe. And could Adobe succeed? Perhaps. But that doesn't solve the long-term problem. As Apple learned during the OS X transition, Adobe is a fair-weather friend. So Apple has decided to use its considerable market clout (iPhone OS platforms account for a majority of all mobile browsing) to kill virtually the last proprietary web technology. Which will produce long-term benefits for literally everyone except Adobe.