Monday morning
Apple … a lack of passion, sterility in recent years
… when Apple had passion and an identity. …
… independence is frowned on, creative client base is ignored, just to be like Microsoft, google, Android, and the mass market - in other words no identity or passion …
I think I know what you mean. Rewind to September:
… I wonder, is the perceived sterility an unintended result of an
excess of caution by the company?
Certainly, the 2013 news that a CEO of
Burberry was
to be Senior Vice President of Retail and Online Stores for Apple was completely unexciting to me. (That's absolutely not to offend Angela Ahrendts – I don't know her – it's more, a reflection of my lack of interest in Burberry … another web presence that appears very sterile to me.) …
I'm out of my depth here, and it's probably a stupid viewpoint, but I still can't shake the bad, gut feeling that I had in October 2013 (long before the Yosemite experience). Something like:
"Getting someone in from … Burberry? With a Donna Karan background? To sell Macs? That's just weird …".
Consider the Apple Store (UK) at five points in time …
- 2009, Christmas – products galore, a good amount of information (including costs) at a glance
- 2013, Christmas – costs, but there's less information and fewer products
- 2014-11-18 – costs, but there's less information and it feels like there are fewer products (massive images mean fewer products per screen)
- 2014-11-24 – for Apple products, costs have disappeared
- 2014, Christmas – still no costs ("Who needs that level of distraction at a shop front?"); it's more seasonal than ever before (Apple! Yay! Reindeer, teepee! Let's play cowboys and indians for Christmas! Buy! Buy! Children! Want!) and there's yet another transient throwaway marketing slogan that makes me cringe
- Burberry – massive images, no costs, people swanning around in a fantasy world, ladies touching each other in trench coats open to the thighs with no skirt visible … yeah, I know, some readers will be tittilated by all of that (plus Kate Moss agape more often than smiling) but that's just sex selling – not to be confused with a producer's passion for a product
– and frankly, when I look at all of that, I reckon that web content in the Apple domain would be better now – at least, in the Apple Store – if they had got someone in from the Daily Mail.
Yeah, the good old days, when things were more like … the best Mac hardware, the best Apple software, information, well organised.
Now we have, instead, the Apple Store as you see it – in-your-face pictures of generally good hardware but too little information and no hint that the software for the costliest hardware is – according to App Store reviews in some countries – not even 'OK'.
How to reduce confidence and alienate a customer
I don't hate Apple, but have certainly lost confidence.
… I was called a liar … Spent the semester with a computer that had to be restarted three times a day when the gpu started acting up. … after finals week the computer completely died on me due to the bad gpu. … they tried charging me for a repair … two managers … Everyone I dealt with made it seem like I was a criminal …
Wow.
An experience like that would end my association with a brand.
Capturing the imagination
… imagine if someone *different* again appeared in the market, pushing excellence and independence in personal computing.. That would be something to look forward to. …
YotaPhone 2 is capturing imaginations, and
this month it became reality (launched in London). OK so it's not a PC, and it's too soon to say whether there's excellence, but yes:
Not politically correct, but true
… no real competition in the tech market. Either buy a PC and still pay the Windows tax, or buy a Mac ecosystem and settle with dumbed-down software. …
I hesitate before using the word 'dumb' but every time I see it used in connection with Apple's development of Yosemite, I silently agree. For a change, I'm breaking that silence
Seriously
I don't hate Apple but I have come to realise they are not a serious computer company - although I only realised after spending thousands and thousands of pounds on their computers over the years. Use Apple computers if you must but avoid putting all your eggs in one basket, you'll just get let down in the long run.
Not a serious computer company? … What are you smoking?
Speaking for myself: right now, nothing.
I don't imagine that Apple people were spaced out on cannabis or whatever for the Yosemite experiments, but I do have near-endless puzzlement about the lack of sense to Apple's approach. That –
–
that's another area where I see Apple no longer taking a serious approach.
… hoping Linux will have applied the final polish needed to make it as user friendly as OS X and the natural choice for the world's desktop computers.
Some aspects of the open source environments (and there's more than just Linux to consider) are already more polished than Apple's software.
Critically: in some areas where Apple closed source goes horribly wrong at a basic level – and continues to build upon that wrongness – open source gets the basics right. Not necessarily right first time, but the
openness about major problems (
example:
Official PC-BSD Blog » Open Letter to the PC-BSD Community Regarding Upgrading to 10.1) and about changes of direction (
example: GNOME Epiphany (predecessor to Web) –
A heads up about extensions in 3.8) is
less likely to alienate the customer than Apple's silence around the ill-fitting one-size-fits-all approach.
Non OS X Alternatives to OS X Yosemite
How to reduce confidence and alienate a customer
… I am displeased with the direction they're going when it comes to Macs. …
Yeah. And no offence to potential fans of Apple Watch or
Apple gaming hardware, but if the company appears to put more effort into novelties than into the problems it has caused to many Mac users: the little confidence that I have left will be shredded.
I don't imagine that Apple intended this effect, but as things have turned out: the company is playing a dangerous game – and because it's a game, I'm prepared to view the Apple Watch as a toy.
Apple can play with that toy, but if that playtime runs parallel to carelessness towards the loyal Mac user base, without which Apple would have sunk years ago, my association with the brand will end.
OSx86
… my gripe is not with OS X, but being strapped to Apple's hardware. Not sure what you mean by "open", please explain. Unless I buy or build a "hackintosh", what options do I have? …
… feedback, as I just did saying I finally wouldn't be buying a Mini to replace my dad's computer, but instead would settle on a hackintosh. …
I'm writing this on the best Mac I've ever owned - not my Mac Pro, iMac, or a MacBook Air but - a Hackintosh. I suppose one day Apple will attempt to block Hackintoshes …
… I've "built" a rig (online) with a 4.0GHz Quad i7-4790K, 16GB RAM, 250GB SSD, 1TB HDD, 2GB GTX 760 and a 1080p 24" screen for under 1500€, less than the high end 21.5" iMac that has half the RAM, no SSD, a 2.7GHz Dual Core i5 and a 1GB GT 750M...
I'm considering going back to Windows (been testing Windows 10, I like it so far), which is going to be hard because I really like OS X, but I can get a much more powerful machine, with user replaceable and upgradeable parts for a much better "bang for my buck". And if I ever feel adventurous, I'm choosing high compatibility parts for Hackintosh. …
… tired of Mac hardware always behind behind on tech and under powered when it's released; I've finally built a Hackintosh that is more appropriately powered for the tasks I want for it. At this point I accept any bugs though, since they could be either Apples or my fault. I won't blame Apple for issues I have by doing something they can't control! …
For your consideration:
Hackintosh section