I don't hate Apple, but am certainly disappointed with their direction in recent years.
I switched to Mac from Windows in 2011. Before that, I owned an iPod Mini and iPhone 3G and 4.
I feel I on jumped on Apple a little late and caught the end of their "golden age". OSX and iOS devices were still a pleasure to use. Both were efficient, effective, and effortless to operate - and they looked fantastic. I had an iMac, an iPhone and an iPad.
Since then, I think Apple have really dropped the ball in terms of quality and usability, and have placed more importance on things that consumers don't necessarily care about.
2 years ago, everyone loved iOS, consumer demand was for bigger screens. We got iOS7 - a complete redesign that completely divided iOS fans/users. We wanted higher spec'd Macs and lower prices. We got thinner Macs with non-upgradable internals.
1 year ago, we wanted the performance and usability of iOS6 and earlier, we wanted better battery life. Yes, we got bigger screens, but we got a thinner, more fragile device with a protruding camera and ApplePay. We wanted new OSX features, and better memory handling, we got Yosemite - the most unstable version of OSX that I've used.
Gone are the days of things just working. iOS 7/8 and Yosemite are horrible, they run slow, are full of bugs and have lost that Apple character - not only do they look rubbish, they are not easy to use, even without the bugs. The intuitive design (at least in iOS) is gone.
Other products have been completely neglected, despite their potential. The AppleTV in particular is extremely frustrating to use.
Instead of refining their products and bringing them back to to the level of quality that brought them success 4-5 years ago, they bloat their products with "features" no one wants, ignore the pain points raised by their customers, and try to align their products with their competitors in terms of design language and number of features. Instead of trying to break new ground and make innovations with their existing products, they spread their design and development teams across products like Apple Watch and electric cars - all to ensure they don't lose potential market share to their competitors.
It's a real shame, I hope that within the next couple of years, the public backlash that is starting to become and issue, becomes quite vocal and Apple make some serious changes to how they operate. We don't need yearly iPad and OSX refreshes. Don't bog down your OS to force upgrades. Spend 2 years getting it right the first time. Give us a decent Music app. Give us an operating system without WiFi issues. Give us iPhones with a decent amount of RAM and a battery that last a couple of days. I don't care how thin it is. I don't care about watches or electric cars. I just want to be as happy with my Apple products as a I was a few years ago. I want using them to be effortless and enjoyable again.