This might come off a little awkwardly, but some people in this world really rely on being told how to do this or when to do that. Some people like things on their terms.
So how I see it...some people prefer a monarchy, some prefer a republic.
Apple rules its land with bitter attention to profitability for shareholders and complete control of the laws of said land and people like (love? need?) the order it creates. A lack of chaos is appealing in a crazy world.
Android gives its user a chance to at least feel like they have a sense of control and, while they do have more freedom sometimes than those in the Apple kingdom, that pseudo-freedom creates its own sense of control. More user-control than in Apple land, but still a sense of control nonetheless. (And I know Google is a business and it focuses on profits too, but as far as Android goes, it's not exactly their bread-winner like Apple's hardware platforms are for them.)
As for the topic of this thread? Hype. No hype. People are people. Some like things one way, some like things another. When it comes to tech, it's sad how intense the emotions can get about trivial things like who made it or why. Just pick your red or blue pill and enjoy the ride! (aka if you didn't like the iPhone experience, hop back on the Android train or maybe get a little crazy and see where the Windows phone train goes)