I was just watching the
WWDC 2009 keynote which is very instructive, as I'll explain in moment.
But first, if you'll recall at a special event on October 14, 2008, Apple unveiled a new 15-inch MacBook Pro with its new unibody design process which still had a removable battery and only came with a glossy glass screen. Apple at that time also released a smaller 13-inch aluminum unibody MacBook (not a Pro) that had no FireWire ports. There was great outcry from professionals about the glare of the screen.
At the subsequent Macworld gathering a few months later in January 2009, Apple released its first unibody 17-inch MacBook Pro. It was also the first MacBook Pro with a non user-removable battery that was built-in. It also came with an optional matte anti-glare screen.
Back to the WWDC 2009 keynote. Phil Schiller, running the keynote for leave-of-absence Steve Jobs, introduces revised MacBook Pros. Built-in batteries across the line for supposed longer battery life and removal of the ExpressCard 34 slot in favor of an SD card slot. Also, the ditching of the unibody 13-inch MacBook for a new 13-inch MacBook Pro, with an SD card slot and Firewire 800 port. The 13-inch MacBook Pro is born at this keynote.
Apple made evolutionary changes to the unibody design in an 8 month timeframe. Apple was far more aggressive with the product line. And look at the pricing back then! Apple also responded to high-end professionals who hated the thoughts of dealing with reflections by offering an anti-glare screen in January and a month or so after WWDC 2009, Apple offered an optional matte screen on the 15-inch MacBook Pro too.
Why can't this kind of aggressive tweaking happen again?
Now if you look around (though this hasn't stopped Apple before) its competitors are offering the latest processors right now, while the current MacBook Pros are a processor generation behind. For example,
Lenovo's new Yoga 720 lineup has the new Kaby Lake chips along with a 15-inch UHD IPS display with a quad-core processor, an NVIDIA GeForce GTX 1050M 2GB discreet graphics card, 16GB of RAM, 512 GB SSD, thin bezels, 4.4 pounds, for $1,499. Granted the build quality probably isn't anywhere near Apple's, however, is Apple's build quality worth $900 more?
Given all of the hubbub with Apple's doubling down over professionals, and seeing that the Mac notebooks comprise 80% of the Macs Apple sells, my thoughts are Apple will soon offer up the new MacBook Pro with Kaby Lake processors. I don't think these will wait until the fall.
Maybe sooner than WWDC? As I just wrote, they've made these changes quickly in the past. Sidenote: I wonder if Apple will wait to update the 12-inch MacBook so they can update all of the notebooks simultaneously? Or maybe Apple will have a special event soon to update the line-ups? Time will tell.
I would bet there will be a price reduction somewhere in the notebook line — along with an expansion of touchbar-less models expanding to the 15-inch models. Personally, there needs to be a less expensive 15-inch model. Not every pro needs Core i7 processors or discreet graphics at the 15-inch level, and that could help considerably reduce the price of the 15-inch model, whilst still offering some decent performance.
What do y'all think?