Personally, I sell a few things Apple or other things on side to pay for it as I don't recommend the average user to spend a 1000 each year or even half that. And that's already on top on my cpa salary, investments and all that. I'd really hate to see someone living paycheck to paycheck making what is sort of a car payment to their cell carrier but that's what you see. They say they can afford it but they have no idea what that means. Do they have savings? IRA or 401k? Maxxed an HSA already? Nope, afford means they can still barely manage to pay other bills.
But this isn't a finance forum. It's an Apple one. Apple will charge what the market dictates they can. Obviously they can. And why wouldn't they? Cell carriers are still helping them out spreading the cost over 24 months with hardly a credit check. The average user doesn't see blowing a 1000 plus on a phone, they see it as paying 40-50 a month. It's a shame but they prey on the weak. Certainly not so they can show off the latest design and still use the same features basically. Texts, pics, facebook, a few games, none of this is worth 500+ a year.
I plan on to pay monthly. Which it works out cheaper than from a carrier since I'm on a sim only deal.
I sold my IP7 for £350 but had £200 to pay off so put the £150 towards the IPX
I plan to keep the phone for at least a couple of years so thats £425 a year. Then whatever I sell the phone for at the end so not even paying a £1000 really