It's a complicated and almost philosophical topic. But an important one.
My family all use OLED displays without bitching about it. But the other day I talked with my dad, who just bought an iPhone 15, about PWM and he said he often had burning eyes looking at the screen in bed. Maybe he's sensitive to it too but just didn't make the association. I suspect a lot of people are intolerant to OLED but an intolerance isn't like being allergic to it. So they can successfully use the device, but it's not the best case scenario. A lot of people wear shoes that aren't adapted to their feet because they are too narrow. But guess what? They want to fit in, and since Adidas or Pumas are more fashionable than New Balance, they wear what's fashionable. Even if today my sentiment is that objects had to adapt to humans and not the other way around, I can understand the social pressure to fit in... especially for teenagers. The green and blue bubbles is a big one, so big that over 90% of teenagers prefer iOS to Android.
Unfortunately I am not as optimistic as you are, simply because Apple can be extremely stubborn with their devices and their philosophy...
Butterfly keyboards : Apple came up with those shallow keyboard and thought they reinvented the wheel. They quickly proven to be uncomfortable to type on and very sensitive to dust and real world conditions. People FLOODED Youtube with examples of failure. But they kept making those for about 6-7 years in a row. They litteraly had to have lawsuits to stop fitting those horrible keyboards on their computers.
Lightning cables on iPhones : USB-C is the (not so) new standard for charging and data transfer. Every manufacturer agreed to make their devices using this standard, so it's easier for the consumer to manage cables. Apple make a lot of money on their lightning cables and royalties... Europe had to have laws and regulations to force the switch to USB-C on their phones.
Antennagate : The iPhone 4 faced criticism for its antenna design, which led to dropped calls when users held the phone in a specific way. Apple initially responded by suggesting users hold the phone differently or use a case. Eventually, Apple held a press conference and offered free cases or full refunds.
Macbook Pro USB-C only a.k.a. "Dongle life" : remember when the Macbook only came with USB-C overnight? Pro users complained for years about this. Years! Artists, photographers and vloggers wanted more ports, HDMI and SD card readers. But Apple didn't care at all.
Touch bar : they finally phased it out, but the touch bar was a failure and never been adopted by the public. People complained that it too space on the keyboard, that it increased the price, that it failed. Developers lost their escape keys. Apple didn't care.
Batterygate (iPhone slowdown issue): Apple faced backlash when it was revealed that the company had implemented a feature in iOS updates to slow down the performance of older iPhones with degraded batteries to prevent unexpected shutdowns. Apple's lack of transparency about this practice led to lawsuits and public outcry. As a response, Apple apologized and introduced a discounted battery replacement program...
App Store Policies and Epic Games Lawsuit (2020): Apple's App Store policies, particularly the 30% commission on in-app purchases, came under scrutiny. In 2020, Epic Games, the developer of Fortnite, intentionally violated Apple's policies, leading to the removal of Fortnite from the App Store. This sparked a legal battle between Apple and Epic Games, challenging Apple's control over the App Store and its commission structure.
Right to Repair Movement: Apple has been criticized for its stance on repairability. Their products are often challenging to repair, and they discourages third-party repairs. This has led to debates about the "right to repair," with calls for legislation that would make it easier for consumers to repair their devices and for third-party repair shops to access necessary parts and information.
Those are only a couple of examples to show that Apple has a very precise way of seeing things. The bottom line is, they just aren't as permeable to criticism as other, smaller companies.
So far, PWM stayed under the radar. My guess is, genetic or not, most people don't suffer about it like we do. So Apple will keep using OLED in the foreseeable future because this is a flexible technology, the colours are vibrant and it's getting cheaper because of the mass adoption. With Apple, I just don't see it changing unless there is public outcry.
Now, the real question is, how far will we stick with it? How long are we going to act like battered women about it? The iPhone 11 is becoming ancient and the SE4 will be OLED... hell the new iPads and Macbooks are also getting OLED !!!
So there is 2 choices :
- Keep buying Apple products, and Apple has no incentive to change and we end up with products that make us suffer.
- Stop buying Apple products, and Apple don't care either. But... we look around and hopefully find products that respect our anatomy.
As an Apple person myself, this is hard to digest. I have a M1 Macbook Air, multiple iPhones (not OLED), Airpods, iPads, iCloud subscription, Apple TV, etc. I also use Final Cut Pro to edit my videos. I love those products and am accustomed to them. Using them is second nature.
That being said, for me, the problem here is
attachment. To a brand, to Macs and to our computing memories, to beautiful software and quality hardware, to learned shortcuts and workflows, to our identity as an Apple person and to an ecosystem... Change is uncomfortable and the Stockhold syndrome is very real.
The day we realize there is a world of hardware and software out there, out of Apple products, we can grow out of this problem and start getting comfortable devices again. Until we detach ourselves with the brand, there will be no rest.