Simple. The video navigation and playback experience on the ATV iPlayer app is very fast and fluid. Want to scroll forward or back in a programme? It’s very intuitive using the trackpad on the ATV remote. Most importantly it passes the non-techie family test. The apps on my Samsung TVs are like wading through treacle.
To me those are marginal features at best. Might be nice to sync across devices but the tv is a shared family viewing source so it’s much more convenient not to have to navigate past what other people have been watching!
Now it’s my turn to be genuinely curious. Seriously? I have Netflix and Amazon Prime and they’re both a colossal waste of money in their own right, never mind when you compare the cost/benefit ratio with the cost of the licence fee. Of course we have our own tastes but the only things I watch on Netflix/Prime are the occasional big-ticket series (The Crown etc - though that was fairly tedious, let’s be honest) and occasional dipping into the archive of UK shows which of course were largely made by the BBC...
It’s the same when you talk to Sky subscribers with their £60/month contracts. Once you get past the football and Game of Thrones, they’re mainly watching terrestrial tv.
Anyway, each to their own.
I think there might well be something coming once the TV app launches in the UK. What Apple should really do is get a Freeview Play app/interface on ATV. That would make it a little more attractive for UK buyers.
I think the lack of updates for the ATV iPlayer app is telling. If the BBC haven't abandoned it, then at the very least it's at the bottom of the priority list. The iPlayer app on my TV (LG B7) is every bit as fast as the ATV, but sees new features added regularly. It's also much prettier, and has access to the 4K trial content. It's obvious where the BBC is focusing, so I think the chances of iPlayer being part of the TV app are zero.
As for Netflix, it's all personal taste of course. I'm never short of stuff to watch on Netflix, so much so that it's almost comedic how much I have queued up to watch. I'd need months off work you catch up.
Just this week I started on the latest Netflix original, - an outstanding western called Godless, which is genuinely the best TV I've watched in years. It's incredible stuff. Then there's Stranger Things, Narcos, The Expanse, House of Cards, Mindhunter, Black Mirror, El Chapo, Designated Survivor, Star Trek Discovery, Ozark, Glow, and lots more I currently have on the go. As I say, I'm never short of things to watch.
Amazon is a bit of a wasteland these days, aside from The Grand Tour, American Gods, and The Man in the High Castle.
I'd struggle to think of the last thing I watched on iPlayer. I would have watched Blue Planet 2, but it bizarrely wasn't shown in 4K, just the usual ultra compressed 720p, so I'm waiting to buy it on UHD BD.