Your website states for March that Lexus outsold bmw. That was the first month I checked. So how exactly is it saying otherwise?
So let me get some clarification.
1. You're saying Lexus did not take a lot of sales from BMW and Mercedes right? Hence if Lexus did not exist BMW and Mercedes would remain constant right?
2. Hyundai is 7th on your website list. But you're saying they didn't take sales from Toyota, Honda, ford, etc? They weren't in the top 10 a 15 years ago.
I honestly am not sure what you're trying to say, you're making no sense.
You're not going to win with him. Because you're right. Look at a Hyundai from 2001. Piece of junk. No one in their right mind looking at a Honda or a Toyota would have even considered one. Now they're a top seller. I have a 2013 Santa Fe Turbo that I absolutely love. It feels as premium as anything in its class and runs like a dream. People who are looking at BMW are now looking at lesser priced luxury sedans that offer the same or similar quality and options at a lesser price. You're paying a premium for the BMW name, kind of like we do with Apple. Like no one in here has ever heard the phrase "Apple Tax"?
I can compare this to the players from China making an impact in the Android space now. Would you have considered Huwaei or ZTE a few years ago? No. I wouldn't have. And I definitely wouldn't have put them at the top of the list of premium devices that I want to look at. But look at the new Huawei devices and the new Axon Pro 7. Incredible devices.
People are cost conscious. Yes Apple is still kicking butt, but it's more ecosystem based than value based. The phone they put out is not worth $400 more than a comparable Android device. But the ecosystem, if you're invested in it, might be. This is my problem with Apple right now. I can get a great Android device and a great Chromebook (which will have Android apps) for less than the price of one iPhone 6s Plus. The value isn't there for me, although I love my iPhone.