Hurm, I don't see the appeal, honestly. The current Hermes watch faces are gorgeous in their simplicity (ok, not so much the one that's like all pyramids and stuff, but the other ones look fricken great), and they really "own" the rectangular watch display IMO. Analog watches also look better in rectangular format, IMO. There's a whole bunch of cool ones from like the 1960s that are awesome.
Too bad though that I'm such a gadget nerd that I could never stick with a Hermes watchface all day long. I NEED WIDGETS! lol (Also, I can't afford the price of the leather/metal clasp band whatsitscalled, ugh. Looks awesome, but hell... $1600, goddamn!)