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To be fair, Apple didn’t take themselves too seriously when they introduced iPod Socks. Steve literally laughed when he announced them. “FineWoven” is so pretentious for something so low quality.

Imagine how Apple would announce iPod Socks now? “iPod Socks are made from high quality carefully selected Merino wool from Spain”
With today’s Apple, you’d only get one sock for your $29, too. No way would the bean counters running the show allow 6 colours in a pack.
 
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What about the emissions from mining and processing all product materials?
Ah…the ol’ what aboutism Argument. I knew that was coming. So let’s just continue using leather & contributing to the animal slaughter industry that does even more harm to the environment? Greaaat. Seriously? The point is we’re celebrating THIS move by Apple. Apple is a HUGE company, and by doing away with their leather products, they are sending a strong message to the world. That is GOOD thing. Every step they make to become greener & more ethical is.
 
Is Apple saying the millions of cow's lives will now be spared as we don't need their skin/leather for cases?
I thought leather was basically a by product of animals that were already being slaughtered for other reasons.
 
I think a lot of people in the tech world (especially here) need to stop making this more than it really is and start treating the case for what it is, instead of a priceless work of art.
Typically, (I believe), the Apple experience was chiefly a two part affair;
1. It just works.
2. Its aesthetic.
The marketing dept need to stop overusing terms like gorgeous if we are to accept a single one of their products looking like crap after minimal use.
 
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How can the case be 0.17mm thick with the individual strands being 0.15mm thick?
Must be 170mm?
 
Apple’s cases have been consistently bad (/bad for the price) for… I don’t even know how many years now. It’s kind of weird how Apple can never seem to get this part right, while random no-name brands can put out a better product at 1/4 of the retail price.

And maybe that makes sense. After all Apple isn’t a case making company. Well... I guess technically Apple IS a case making company. But... that’s obviously not their primary focus… and hence why Apple is so awful at it, lol.
 
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It should be free with a new iPhone. Like the bra-bag.
Free. 🤣

It will not be long before every purchase will include an itemized “Green Tax” per item.

Bag .10
iPhone Box .25
Shrink Wrap .30
Sticker & Protective Film .16
Miscellaneous Papers .5
Carbon Footprint Manufacturing 2.00
Carbon Footprint Shipping 1.50
Carbon Footprint Retail Space .75
etc….
 
Free. 🤣

It will not be long before every purchase will include an itemized “Green Tax” per item.

Bag .10
iPhone Box .25
Shrink Wrap .30
Sticker & Protective Film .16
Miscellaneous Papers .5
Carbon Footprint Manufacturing 2.00
Carbon Footprint Shipping 1.50
Carbon Footprint Retail Space .75
etc….
Yes, yes. We get it. You hate nature or something. I don’t know. You want everybody to get angry at your many anti-green comments. But like… we busy over here complaining about a phone case. That’s what is important to us right now. 🤣

If you want to get the reaction you are hoping for, you need to find a different audience. (Or wait until we are done getting angry about this awful f***ing case! 😂)
 
This is FineWoven after a few hours of receiving it, cooking one meal. Normal use for us have never been a problem with any case Apple or otherwise. Crap product
 

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You can call it finewoven but it looks and sounds like basic microfibre; which is a useful, non-premium material that has been around for decades. Whatever its durability, or what it looks like under scratch tests, the markup on these accessories must be insane.
 
Personally, I am not too bothered by any issues this case may have.

What the recent keynote demonstrated, is that Tim Cook has a very clear big picture vision that he is using to guide Apple. We see how well-rounded he is as a CEO, he is clearly way more confident in running the company compared to when he first took over the reins, and I will say that I am impressed by how he is redefining the role of a fortune 500 company CEO's role in today's modern society.

The issue with leather cases isn't in the material itself, but the amount of leather that is needed at Apple's scale. I feel this goes to show how committed Apple is to their own self-imposed goal of being carbon neutral by 2030. It looks like the finewoven fabric will not be for everyone, and I suppose it further demonstrates how difficult it is to balance both profitability and being environmentally conscious.

A crappy case will not make or break the company's fortunes.

I have also decided that I am no longer as interested in firebrand CEOs who take the stage and talk big about product releases (and subsequently proceed to not deliver). Steve Jobs was one of a kind, he was the right person to lead Apple then, just as Tim Cook is the right person to lead Apple in a world where their biggest threats are not other tech companies like Microsoft, Google or Samsung, but world governments, an increasingly polarised society, and strained political ties. I like having a stable hand at the wheel and knowing that the company is being run like a well-oiled machine and the products I love to use will continue to be supported and improved on for a good many years to come.
 
You will need to protect the case with Scotchgard or a similar product.
 
How are Apple’s silicone cases? Would it be better to get those over the FineWoven ones?
No they're rubbish as well and feel horrible. The best one I've had from Apple was the firm, transparent plastic one on my iPhone 13. It's stayed clear unlike the many cheaper ones. Best go 3rd party this time.
 
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