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iPad Commercial During Oscars!

Re: camera

patent090109-1.jpg


http://www.appleinsider.com/article..._patent_for_camera_hidden_behind_display.html

maybe?...
 
Does it make any sense to put a camera behind a display that your fingers and fingerprints are going to be all over most of the time?

On a laptop maybe, a touch screen- no.

Repeat after me: There is no camera on the iPad.
 
Does anyone know the name of the app displayed to the right of the iPad?

hero_20100127.jpg
 
Niko03 said:
I'm lying on my back in bed right now,
just surfing the web before bed on my iPhone.
... I wish the screen was a little bigger but wouldn't want to whip out a laptop.
The iPad would be perfect.
Click to expand...

That's exactly what the iPad is for, which the commercial demonstrated. Watch the backgrounds very carefully. There are 17 transitions between 9 unique positions that illustrate 4 distinct situations in which the iPad is used:

  1. Sitting on the floor or in bed with the iPad in your lap.
  2. Sitting in a chair away from any table with the iPad in your lap.
  3. Sitting on a couch with your feet on coffee table and the iPad propped up with your legs legs.
  4. Sitting at a table propping up the iPad with one hand while using it with the other.

The commercial really communicates that the convenience of using the instant-on device in bed, on a couch, or while doing sit-ups offsets the limited functionality as compared to a laptop.


For the interested, the scene-by-scene breakdown follows:
1) Man sitting on the floor with legs out holding the iPad in one hand.
2) Woman on the floor in the sit-up position propping iPad up with her legs.
3) Man on the floor in the sit-up position propping iPad up with his legs.
4) Man in chair with iPad resting in his lap.
5) Man on the couch up with feet up on coffee table, propping iPad up with his legs.
6) Man propping up iPad on a kitchen table with one hand.
7) Man sitting in the kitchen chair, legs propped up high on the kitchen table, supporting the iPad.
8) Woman on couch with feet up on coffee table, propping iPad up with her legs.
9) Back to the man on floor in the sit-up position propping iPad up with his legs.
10) Back to the man on the couch with feet on the coffee table.
11) Back to the man on the chair with the iPad in his lap.
12) Woman in a chair holding the iPad in one hand.
13) Back to the man propping up the iPad on the kitchen table.
14) Back to the man on the floor with legs out.
15) Back to the man on the couch with feet on the coffee table.
16) Back to the man on the floor in sit-up position.
 
Excellent timing to premiere the ad and they even got the last slot before the announcement for best picture. Nice to see Jobs out on the red carpet too. Those Harry Potter glasses looked a bit weird to me...
 
Good thing Apple didn't "forget" to show iWork this time. The lack of any iWork footage in the official presentation video gained the device a reputation of being just a blown up iPod touch. Now people can see you can actually do some of the easier work tasks on this device too.

Oh and by the way, the way the clip is edited and supported by audio DOES attract older people. They want to be hip.
 
Nebrie said:
maybe?...
Click to expand...

would be shocking if that even worked well. The elements are not going to every be completely transparent if the LCD pixels are smaller than the lens. You're going to have the circuitry around the pixels present in either "active" or "inactive" state. That material around the pixels is NOT transparent... that is why the backlighting doesn't leak though! What camera has wires (no matter how thin placed just above the lens? ambient light coming in and hit those elements at various different angles is going to do what to the picture?
Sure you could put in a dedicated image scrubber into the image processing and interpolate between the blocked light... but it is going to be a crappier picture than one that doesn't have "stuff" sitting on the lens.

Not to mention how keep the edge backlight's photons out of the lens. Or have the lens not block them.

DSLR sensors have micro lenses on them, but that's at the same level as the elements of the sensor and aligned with those boundaries. Here you have two boundaries to align. Seems doubtful that is going to mesh perfectly, nor deal with "stray" light very well.


This is a patent portfolio stuffer. Something you put in the deck to make your stack taller than the entity you are negotiating with across the table from. Not that they'd even implement.

Never mind, that this sort of setup would increase the thickness of the device.... we all know how keen Apple is to do that.
 
sheeeeet, why do I want an iPad now?

I mean the single reason would be that i could browse the net downstairs in the lounge instead of at my desktop, and i have my iPhone for that! That and it feels a bit more 'star trek' using the iPad. I demand an LCARS skin.


Matthew Yohe said:
20100308-q7p8swgs815u7ygeh94h52qgux.jpg

(AP Photo/Chris Pizzello)
Click to expand...

Senor Jobs is looking good, this makes me happy.
 
I love how it seems to magically hover - as though it's stuck to the top of a pole bolted to the floor.

:D

Try doing this ad with an iPad in real life - we'll see how many get dropped.
 
admanimal said:
Repeat after me: There is no camera on the iPad.
Click to expand...

Well, i don't think there is or will be either, but given the position of that "spot", right in the center, i'm not sure it is an ambient light sensor.
Given the leked bezel one month ago showing space for a front facing camera similar to macbooks, that position does not make any sense to place the ambiant light sensor without having the entire camera thing with it...

Just my 0.02...
 
The new Crack

I was almost blown away when I saw the iPad debut. THEN, I came to my senses. Why in the name of everything decent and honest would apple choose not to include a USB port of this device? How about Greed. You see if they included a USB port, one could use their existing data card and services to get internet access. In the book of Jobs, its necessary to dig deep into our pockets, hence, you will have to pay for what you already have again. This is deliberate my thinking friends. Oh sure, they'll come out with another model that includes the port, however, it will be hardware rev number three.

Let me count: I purchased 3 macBook Pros, Two MacPros, Three iPhones, and now I have to tithe to Steve in iPad fashion. I DON'T THINK SO.

This omission was enough for me to realize to pass on this glitter. If Steve had answered yes to tethering, I would have gone for it.

What a good shepherd Jobs is.......he looks out for his sheep in a ??????? way.
 
Wishful Thinking

army91c said:
Here let me try.... You have no clue what you're talking about. All you're doing is talking out of your fourth point of contact (look it up if you don't know what I mean) when you say it will need to take the place of a computer. No it doesn't need to.... IMHO the people who will buy this are the people that already have a computer and want something easier to use while on a plane or train ride to check mail, surf the net, and maybe watch a movie or two while they go from one place to the other. What would you rather pull out.... a clunky laptop that has a battery life of maybe a movie if you're lucky or a sleek iPad? You want to talk arrogance? Just look within my friend.
Click to expand...

WiFi only my friend. You wont be on a plane, train, airport or anywhere else where there isn't FREE internet access. Great concept though........no, not your idea of surfing everywhere. I'm talking about Jobs ability to keep you spending money, or rather, keep his and affiliates hands in your pocket.
 
MacSide said:
WiFi only my friend. You wont be on a plane, train, airport or anywhere else where there isn't FREE internet access. Great concept though........no, not your idea of surfing everywhere. I'm talking about Jobs ability to keep you spending money, or rather, keep his and affiliates hands in your pocket.
Click to expand...



Not really sure why you quoted me.... my post had nothing to do with anything you said. As far as keeping Jobs hands out of the pockets..... how about put MyWi on your iPhone and tether your iPad. Nuff said.
 
Too bad the average person is gonna get confused and not realize there is a 3G model coming on a different day. The commercial only said April 3rd but no clarification that was WiFi only. I guess in a commercial you can't give too much information.

But even on apple.com/ipad no mention of the 3G one.
 
melman101 said:
Too bad the average person is gonna get confused and not realize there is a 3G model coming on a different day. The commercial only said April 3rd but no clarification that was WiFi only. I guess in a commercial you can't give too much information.

But even on apple.com/ipad no mention of the 3G one.
Click to expand...

I would think the average person who know nothing about the iPad and was intrigued by the ad would go to the Apple web site, where the iPad is the splash screen. The Ad also doesn't say where to buy the iPad on April 3. Do you think that will confuse buyers too? I kinda think if someone is so dumb not to do even the minimum of research on the iPad they probably won't be able to figure out where to buy it either so they are safe from making a buying mistake.

http://www.apple.com/ipad/pricing/
 
ventro said:
It's on apple.com now.

IMO, apple made a huge mistake with the song. The song is good for an iPod commercial, but not for a device that is intended for all ages. Parents and older people will be turned off by it.
Click to expand...

then again there are thousands of parents and "older people" with iPods.
 
ParisParamus said:
It really will have to take the place of a computer because other tablets will. I cannot see many people wanting an iPhone + iPad + MacBook + iMac. I can see "light" MacBook use taken over by an iPad so that you have a three device spectrum: Phone; Portable computer; Home Computer. Place you bets... ;-)
Click to expand...
Yeah but some folks collect cars. so your point is not well taken. You are too simple.
 
army91c said:
Not really sure why you quoted me.... my post had nothing to do with anything you said. As far as keeping Jobs hands out of the pockets..... how about put MyWi on your iPhone and tether your iPad. Nuff said.
Click to expand...

He's just trolling - his posts don't have to make sense.
 
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