And it works! I've always felt like Apple does a really good job making you want to have access to the ENTIRE ecosystem. For example, I'm back on Mac full time for productivity, but I find the Apple Pencil to be such an important piece of my day to day workflow that I feel like I also need an iPad. (the iPad mini 6 w Apple Pencil has been a WONDERFUL Mac companion). It's not even just FOMO. Apple products make so many things easier for me during the day, I feel like they are indispensable. They of course are not--I lived just fine without Apple before--it's just that so many things are so much easier now.I'll just leave this here: https://www.macstories.net/stories/rediscovering-the-mac/
The iPad Pro is such a wasted opportunity, and I think it stems from Apple not wanting to cannibalize its own product lines. They want users to double dip on iPad's and Macbooks.
I'm not sure iPad Pro is so much a wasted opportunity as it is a victim of Tim Cook pushing a little too hard at the beginning of his tenure as CEO. It seemed obvious to me that there was a lot of pressure on him to release something new, and I think it's why the first Apple Watch felt so rushed as well as why he was so vocal about the iPad Pro replacing the Mac at first. Notice, he has WAY backed off of that messaging now. I think he just got over-excited and over-enthusiastic that first year because he wanted to hit the ground running. That doesn't take away from what a great job he's done since, and it's really just a theory I have. Obviously I'm not sure if that's really what the situation was.