At some point there were reports that the development of a new iPhone model starts about two years before release. (This is probably also why we got the iPhone 13 mini despite immediate poor sales of the 12 mini. It was already too late for Apple to change plans for the next lineup.) Suppliers need to plan and prepare for production in the required quantities, so the design needs to be the finalized at least half a year if not more before release. So it’s not completely surprising that they might already have fixed the dimensions now. We’ve already had rumors about the size increase half a year ago or so.
I’m skeptical of aspects of this, too. Not that the design of the iPhone 13 mini was decided early, but that it was “too late” for Apple to pull the plug on it. Apple could have axed the 13 mini at any point before the first production unit was produced (and, truthfully, even after).
They must have figured it would sell better than it did, despite disappointing iPhone 12 mini sales.
If you meant something along the lines of, it was too late for Apple to learn from what the market perceived as shortcomings of the iPhone 12 mini and apply them to the iPhone 13 mini, then I somewhat agree, with one caveat.
I think the market for smaller phones consists of two camps: those that want a small phone with few compromises with regards to camera, processor, and battery life, and those that want a cheaper phone. (I fall into the first camp, though I know battery life is a necessary compromise. I considered the iPhone 12 mini, but got the Pro because of the camera more than anything else).
The first camp are out of luck; that’s the sort of stuff Apple would have locked down early. But Apple could have accepted lower margins on the iPhone mini and sold more of them.
That wouldn’t make business sense (if customers decide the slightly lower price isn’t worth the compromises and buy a more expensive iPhone, Apple wins), but it wouldn’t have been “too late” for Apple to address that. They just have no reason to.
Anyway, comments here and elsewhere indicate the is a market for small, capable iPhones; the question is how large is that market, and is it worth it to Apple to address it. If would be iPhone mini buyers instead go Android, it’s worth it. If they instead buy a larger, more expensive iPhone, Apple is better off not offering one.
If there were to be an iPhone 16 Pro Mini, I’d likely buy it. As tight as Tim Cook and I are, I doubt that’ll sway him to make one, so I’m not holding my breath.
Sorry for the topic drift…