I know i'm not allowed to go into detail here, but in my opinion you're giving them far too much credit. In my personal opinion they've ****ed up big time. They will made £0 profit from your orders.
As my main business is selling iPhones to large resellers (who re-sell to smaller re-sellers), I'm pretty confident they're making a loss on your orders. I also expect them to put their prices up again. I said they would before, so hey that's one prediction come true
I really don't want to sound like I'm just bad-mouthing a company for the sake of it, because that's really not the case. If someone provides a good service, then good on them.
I'm just pissed off that they're not being more honest with you about whether their stock deliveries are actually confirmed or not. Noone has any 3GS stock at the moment, and therefore trade pricing is crazy. We ourselves have very little stock at present.
What confuses me is why they're taking preorders for the Palm Pre. They cannot have any idea of what the trade pricing will be, when the phones will be available, or whether they can buy them unbranded. In my speculative opinion they've totally ****ked up again with the pricing.
At least they knew the official iPhone price and the fact they would be unbranded, when they began taking preorders!