Ordered 3 iPhones that night..
Unlocked JetBlack 128Gb 7 Plus
Unlocked Black 128Gb 7 Plus
Unlocked Gold 128 7 Plus
All orders, I had to go through the AT&T setup even though I got the Unlocked version and received an error screen saying they'd e-mail me when they would be able to connect to AT&T servers and that "My iPhone was reserved". This was literally within seconds of the Apple Store App being available to make the purchase.
I tried again for 2 of the phones and it "connected" to AT&T servers this time with the Black pushed at the time pushed to Oct 3rd-Oct 10th and the Gold is Sept 27th or so.
When I finally got the e-mail to "continue the transaction" for the Jet Black 128Gb one, I was given a date of Sep 26th-Oct 3rd. I did this after literally hitting F5 to refresh the Shop iPhone 7 page and going as quickly as I possibly could to get to the screen where I would be given the Ship Date which already was on the 26th. I never even saw a September 16th date for the JetBlack 128Gb..
No phones show on any profile, no tracking through UPS and all orders show Still Processing.
A friend of mine, same exact timing as me, Verizon 128Gb JetBlack 7 Plus, finished his order at around 12:10AM PST and was given a date of Oct 16th..
Honestly, I don't believe any of these dates and I think that everyone who got online at least within 30 minutes of ordering (the JetBlack at least..) will get them on Launch Date.
I'll post an update here if I get any updates..