Guys I can verify that the link for reservations is for everyone not just the iPhone upgrade program people, I guess it's a workaround. Today I tracked one down with it reserved for a certain time swung by and paid the full price of the phone. That's just the way I decided to pay for it, but you can pay any other way like normal. Verizon installment etc. I was nervous and thought I made the trip for nothing cause I'm not in the program, but on their end it's just a reservation so please please save yourself the time and use the link to make it painless..I'm cancelling my verizon order now. Phone I picked up was exactly what I wanted 7+ MB 128GB