False. People are not buying enough small phones for Apple to care about it. I'm sure they sold hundreds of thousands iPhone mini but they want to sell millions. Other companies dream to sell that much products but it's nothing for Apple. They want big numbers or they drop the product. They could have sell the iPods, Thunderbolt Displays, AirPort devices for decades and still make good profit but it's not enough for them and shareholders.People aren't buying small phones, that's just the way it is.