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I bought my X on Sunday, opened the box and inspected it, but without removing the protective film. I was going to install a screen protector and case when I reached home, but work duties prevented that until last night.
I removed the film, and noticed a 'ghost image' in the rear center glass area by the apple logo.
I tried wiping it with a microfiber cloth, and I also tried a very small amount of screen cleansing spray that I use for my tv and computer screen, but to no avail. It seems like if the oleophobic coating was not allowed to cure properly during the process of assembly.
I returned it yesterday, with neither a question as to why I was returning. The apple employee was very unprofessional.