Here’s what I think is happening with Apple‘a marketing and silicon division: the marketing people says they need more power to keep up on laptops and desktops, in terms of GPU and CPU, and because marketing is probably the most powerful department right there with design, they forced the chip division to dramatically increase peak performance so the M-line of CPU’s can keep up with Intel and AMD desktop chips.
At this point it’s apparent that the silicon division has lost most of their best chip designers and they havent been able to build a new microarchitecture after A14. That’s why the balance of higher performance and efficiency so dramatically off with A17. Apple’s chip division is literally not able to make efficient silicon anymore. New iPads, Macs, iPhones, Watches: not a single one of them has increased in a battery life since 2020 which coincides with the time where their best chip designers left.
Apple’s silicon division pre A14/M1 was so praised because what they did was extremely difficult. Now that these talented chip designers are gone, Apple’s chip division is not special anymore. This is evident by the fact that the A17 is still based on the same microarchitecture as A14 but on a smaller node.