Completely unrelated to the reviews but I just really noticed this ... when was the last time Apple's front page was completely taken up by one product???
Craziness I tell ya ... still getting one though(after a month or two of working the bugs out, etc.)
They're also advertising the 5th Avenue store - The more recognition it has, the more people go there, and so the more people end up buying macs.
They're also advertising the features of the next iPod, getting people used to it...