If Apple wants to have MPX to be a useable solution, they need to have 3rd party cards, like they never build the cMP GPUs themselves. So probably there will be a slew of GPU options after a year or so.
There probably will not be a slew of GPU MPX modules. There were not a slew of "Mac" cards in the 2006-2012 Mac Pro when the form factor was closer and all primarily needed was specific mac firmware. The likelihood that someone is going to make something different is slim. ( only if Apple prices themselves too far out and goes back into Rip van Winkle mode for a long time). Unless AMD ( or Nvidia is that door cracked open again) steps up and does a reference card for them, it is highly doubtful any of the GPU makers will step up and do a card that isn't relatively simple derivative of the reference card.
So it isn't just Apple. If the GPU chip vendor isn't proactively participating, then it is a mostly dead market. But while Apple didn't "build from scratch" the cMP GPUs cards , they were in the loop in getting the adjust firmware made and certified. They did put resources/money into them.
The MPX bays have 8 pin power supplies and standard PCI-e slots in them. The MPX socket can probably be ignored by regular cards. So if there is close to zero R&D to sell a 'standard' card and substantive R&D to do a MPX specific one .... almost all of the larger GPU card vendors are going to choose the former. Lower risk and lower cost. Even if there is some minor firmware tweaks to make to the standard cards, that "hacked" card market is already exists. ( that "hacked" card market also keep the "Mac" cards from getting a slew of vendors participating. It will likely continue to suppress direct OEM solutions going forward too to a lower degrees as mainstream GPUs get easier to holistically boot. )
That cross compatible status is a further suppressant to lots of vendors jumping in.
Thirdly, the number of these new Mac Pro sold is probably going to be substantially lower than the old 2006-2012 modules sold.... and that older one wasn't a viable enough market to bring a slew of Mac GPU card makers. This is one will be even smaller over the first 2-3 years. Eventually there will be a base of 'older' systems to sell into, but the base will be relatively very small starting off. [ The lower volume doesn't impinge Apple as they get a shot a BTO additions for every purchase for the Vega 2 and primarily basically charge for at least a portion of the 580X in every Mac Pro sale. Apple won't directly sell any GPU up against these on same purchase order. The issue is how much is left over at that which can only be filled by a MPX solution. ]
For MPX to be a usable solution it can't just be GPU cards and there just can't just this one Mac Pro instance for 4-6 years. A baseline to build multiple systems with over time will bring diversity over the long term. Apple needs to clearly demonstrate that they aren't going to 'flake' on the design to bring a broad market of solution to life.
Storage there will probably be multiple competitors ( I highly doubt it goes past three though). But Apple isn't sitting there with a first party product at all. [ the "screw to frame and plug into SATA sockets will probably have several competitors. Zero electronics there (or very close to zero if simple SATA daisy chain for more than two drives with zero RAID electronics. ). ]
Something like Afterburner could be another. ( e.g., a ASIC or FPGA card that can be relatively seamlessly tapped into ). That would take some outreach by Apple into some new spaces. (and 'open' way to tap into the thermal control feedback system) , Future MPX bays with faster PCI-e "backplane" would open up more spaces for different modules. But low volume and expensive card would be a better match to supply/demand.
MPX can grow to be a usable solution. It extremely likely won't be a short-intermediate term winner. Growth here will be slower than Thunderbolt. Probably at least 3 years until see if there is traction.
The other uptick would be some vendor like Blackmagic adopting it for their eGPU enclosure. that would help bump the base market size a bit more. Same with another system vendor adopting it (and Apple being open to its use. )