Whats with the iPad commercials? Everywhere I go I see them. And it is not connected to my search history because I search for iPad news. When I am at other places the iPad Pro Ad's pop up everywhere: YouTube videos, sponsored instagram posts etc...
I just don't know why?! Either to get rid of stock. Maybe to burn into peoples brains that the iPad is THE laptop replacement and not the surface.
But would it make sense to advertise the product that much if a new device is coming? Some people would not care of course but some would be angry.
As I stated before in this thread, I still think this is all about the cold war Apple and Microsoft are facing right now regarding the ultimate laptop replacemet/hybrid device. I mean the next device, for Apple the iPad Pro and for MS the Surface Pro 5 is going to be key for the development in that segment. With the first iPad Pro and the Surface Pro 3/4, people see that a hybrid device is really working in todays world. And the company who makes the right step in the right direction will have such a big advantage. A couple of days ago we have MS stating that the Surface Pro 5 will only be a minor upgrade. Is it? Or is it just a way to tell Apple: "Guys, the Surface 5 is going to be like the Surface 4, you can release your iPad now, nothing will change". Then Apple releases the iPad Pro 2 and a week later MS comes with a massive update on the surface pro 5. I think both companies want to be ahead of the other one and therefore want to release their device after their adversary releases their device to add possible features and beat the other device.
Just some thoughts..