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Phil Schiller Says 32GB RAM on New MacBook Pro Would Have Required Battery Compromising Design

deany said:
Not sure about the touch screen but 100% agree with the rest
Phil Schiller comes across as a second hand car sales man.
apple need to retire him.
Have you noticed Tim doesn't get too involved in selling the products at key notes.
I think Tim needs to realise he is far more believable than the rest of then put together to launch a product.
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Put a cardigan on him, stick a pipe in his mouth, plunk him down in a La-Z-Boy, and put a MacBook Pro on a TV dinner tray in front of him ... that would make me buy a MBP.
 
Max Portakabin said:
Every time he speaks he just sounds likes he's taken a load of crack up his trout through a hundred dollar bill if his goooorjus retina screen whilst playing Wordless Chorus on loop.

Just retire already.
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This is actually quite sad. Up till this MBP release Phil was still "A link to Apple's True Mission Statement" to me. It pains me to not only listen, but to see the look in his eyes as he tries to defend the undefinable.
Phil does need to retire, for his personal health. At the very least a position where he is not forced to spoon feed disinformation. Phil has always been Phil. IMO, he is a good guy in a bad spot. Others on the Executive Team have no trouble at all lying to your face.

Ever wonder why you don't see Jony in the Product Videos any longer? :apple:
 
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DNichter said:
What do people need 32GB of ram for?
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16GB has been the limit on MBP´s for 6 years now and PC´s are pushing 64GB.
Compared to 2011 most photographers now use at least 2x resolution, videographers use 4x the resolution or even more..
Even if 16GB still gets the job done for some, it sure won't for much longer and the economics of buying this machine just becomes horrible.. $4500 on a machine you already know won't cut it in 12-18 months compared to a 32GB machine that you know will work fine for the next 4-5years..
 
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duervo said:
Put a cardigan on him, stick a pipe in his mouth, plunk him down in a La-Z-Boy, and put a MacBook Pro on a TV dinner tray in front of him ... that would make me buy a MBP.
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I get the feeling you disagree with my post?....
we will see in 2017 who was right.
My view is that "honest Tim" (we all prefer honest salespeople) will take more prominence in product launches in 2017. esp iPhone '10'.
We shall see.....
 
Edit: Removed. I didn't read. The explanation makes sense. Intel laptop processors don't support LPDDR4 (as far as I can tell, might be wrong). But it would be nice if they offered a DDR4 version with more RAM.
 
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This is actually a lie and has been disproved already. Well It's been disproved technically on a Windows machine, and the result was not much battery was lost at all, in fact almost none.

Here's a link to where the tests were done:

Based on the tests done on a Windows laptop there was only a 4 percent of lost at 32GB DDR4 vs 16GB DDR4. Schiller's claim of "20 - 30 percent loss", isn't exactly accurate.

The only reasonable explanation I can think of is maybe the PCB didn't have enough room without compromising battery? But I've seen the back side of the Logic Board and there does appear to be empty spaces that could've perhaps accommodated more memory..

Or maybe It's a part of Apple's "Planned obsolesce," potentially forcing users to upgrade next year?
 
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cmwade77 said:
In case anyone missed it, there is a regulatory limit, not a technical one on the size of the battery if people want to be able to take the device on a plane. This means Apple is probably nearing the point that they have to choose between giving a bigger battery or making a computer that can be brought on an airplane.
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Nice try but....look at the razor pro site. they have possibly the largest battery allowed by airlines in a laptop (dig around the site they say its all we can put in for this very reason). 99W

MBP largest is 87W. They have some room to breath here.

Also note the razor pro is powering a 1080 and 32gb of ram on a 17in frame. Oh and lots of ports.


edit: I'll be nice and throw out video, "crappy" internal onboard common on laptops for switch over when off house power.
 
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DNichter said:
What do people need 32GB of ram for?
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- Virtual machines
- Multiple users
- Video and photo editing
- Generally any huge parallelized application
- **** ton of fat Excel documents
- Never closing your web browser windows

It would be great not to need a full-sized workstation or an off-site server for these things.
 
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Mr. Bean said:
I'm pretty sure Apple already know the majority of their customers or potential customers. Their first and foremost concern is to answer to their shareholders. So if they satisfy the majority of their customers, their shareholders would be happy. We ought to remember how big Apple really is, what sort of company it has become compared to what it was a decade ago, and who uses an Apple product these days compared to those using an Apple product a decade ago.

The majority of customers using an Apple computer nowadays are not photographers, video editors, nor designers. Of course if one is not happy with the product, they could always switch. If the unhappy customers are a part of the minority, then so be it.
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cmwade77 said:
In case anyone missed it, there is a regulatory limit, not a technical one on the size of the battery if people want to be able to take the device on a plane. This means Apple is probably nearing the point that they have to choose between giving a bigger battery or making a computer that can be brought on an airplane.

Now I would expect the RAM technology to improve fairly quickly and Apple may even push the FAA to revise regulations, but most computers are nearing the maximum battery size that can be brought on a plane, so I don't see larger batteries being an option until rules are changed.
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with respect one word-
pathetic
We all know about the airline battery limit, we aren't that stupid you know,
next.
 
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The majority of Apple's customers are using (buying) an iPhone not a laptop. The fact Apple is even bothering to make computers anymore is surprising. Then again they're really not making computers anymore. See Mac Pro, Mac Mini, iMacs.....

As for needing 30 days of standby power, ever hear of an ON/OFF button?
 
Wait...you mean Apple actually plans out the design of their laptops based on actual facts and knowledge and not just "this number is bigger than that number"? Who could have known? Certainly not the teenagers from Macedonia.
 
PJL500 said:
The new "512Kb is enough for anybody." Is there any way that Apple is not following in the footsteps of Microsoft?
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Maybe 512KiB was enough until the CPUs and other components got faster to the point where RAM was a bottleneck. But anyway, some people do need more than 16GiB.
 
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Glideslope said:
This is actually quite sad. Up till this MBP release Phil was still "A link to Apple's True Mission Statement" to me. It pains me to not only listen, but to see the look in his eyes as he tries to defend the undefinable.
Phil does need to retire, for his personal health. At the very least a position where he is not forced to spoon feed disinformation. Phil has always been Phil. IMO, he is a good guy in a bad spot. Others on the Executive Team have no trouble at all lying to your face.

Ever wonder why you don't see Jony in the Product Videos any longer? :apple:
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Huh? Let's look at this for a moment, Apple has always pushed the edges and usually toward proprietary connections, for example, they were the first or among the first to do all of the following (as far as I know):
  • Used a proprietary monitor connection for a very long time that was incompatible with any other system or standard monitor
  • Add firewire ports
  • Add thunderbolt ports
  • Remove the floppy drive
  • Remove the DVD drive
  • Use the 30-pin connector for iPod, iPhone, etc.
  • Use the lightning connector
  • Created a Magsafe connector which ensure that third party chargers could not be legally created since it would violate their patent. This also prevented the creation of external battery packs until someone got creative.
  • Make their laptop battery not user changeable.
  • Make an all in one PC (their first attempt was terrible, but they did it)
  • Sell a computer with no mouse or keyboard
All of these changes were made under Jobs. Now Apple has decided to move to a non-proprietary port system of USB-C that will work with a wide variety of charger and accessories that are already available and people are complaining. And by the way you don't need a single dongle, you can get USB-C to anything else cables for far less than the cost of a dongle and simply replace your old cables.

As for the removal of the SD Card reader, let's take a better look at that:
On average people keep a Mac for 6-8 years, card reader technology improves at a rate of about every two years. This means that the built-in card reader ends up being 3-4 generations out of date by the end of the life of the mac, meaning you are using a card reader that is substantially slower than the latest card readers out there. So, this does mean that it makes sense to remove the card reader from the laptop, as it will encourage people to work with the latest and greatest. It also removed a point of failure that if built-in can cause excessive costs to repair.

Don't get me wrong, I don't think everything Apple does makes perfect sense, but this one does and it will push other manufactures to fully adopt the USB-C standard and push the accessory market forward, which in turn will push cell phone manufacturers to do the same and get back to a universal standard charger.
 
sudo1996 said:
512KiB was enough until the CPUs and other components got faster to the point where RAM was a bottleneck.
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I guess I'm the old guy here. 48k was all you need. Then we had the 16k Language Card :)

Is Phil Schiller the new Ken Olsen?
 
Instead of giving some BS excuse why doesn't he come clean and tell people it's not made for Pros and it's really just a fashion accessory for iPhone users.

My 2011 MacBook Pro has 16gb of RAM.

Get it together apple for real.
 
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