I know Lexus is a division of Toyota's and I know a lot of them share the same platform as Toyota's( a few are straight out rebadges).
Sigh. So tired of this overly general attitude (not with you in particular). I don't know if you ever take cars to the track, but I do. My good buddy recently got an IS-F for his birthday (also has a Supra TT). We often switch cars and the thing is just as fun to drive as my M3. It's also probably one of the most exhilarating cars to throw into a corner, as it's got a lot of weight to it but is well balanced, so you can do some pretty crazy things while still in the realm of control. It's not as composed on the road as the E92 M3, but on the track it's almost as good, if not more fun. The M3 is more of a scalpel, while the IS-F is like a sledgehammer. His Supra is just ridiculous, but I'm sure you all already know that.
The IS-F is certainly seems to be a pretty decent handling vehicle. But, it looks is still something to be worked on. They took the already boring to look at IS and riced the vehicle out. I mean, come on fake quad tailpipes( only two are functional).
Yeah, Toyota used to make fun and good looking vehicles. Key word: used to. The IS-F is a decent handler, but that is one vehicle out of an ocean filled with boring as hell vehicles. There is also the new LF-A, but it is a complete ripoff. All you're getting for its price tag is the technology that went into it. I would much rather get a Z06, GT-R, or ZR1. And again, it's just one vehicle in an ocean filled with boring as hell vanilla vehicles. Lexus is the new Buick.
So you could imagine the disappointment when I drove regular 3 and 5 series for the first time. Unless you're driving an M variant, they all feel the same. The 3 and 5 series are just as boring/exciting as Camry SE-V6's/GS's. A 335i and S4 aside, unless you're going to take your cars to the track, it's the driver that stipulates the fun in the car. Sure the bimmers can haul a bit more ass around a corner at the limit, but again, if you're ruling out an entire make of car due to the speed you can carry down a highway offramp for 11 seconds, go ahead. In the realm of everyday driving you're not going to notice it unless you drive so dangerously that you'd probably lose your license before you had any fun. If you can't have the same amount of fun in an ES/GS then you are the problem. If you ARE taking your car to your track, you don't get a non-M or non-Audi RS variant (if you must, skip over the E92 and get an E46 M3, or else you're not really in it for the fun). The M cars are made for fun, as the IS-F is. Even the difference between a 335i and IS350 is negligible (read any car magazine for information).
Could I have fun in an ES/IS/GS? Sure probably since I am not pushing my vehicles to the limits( since I don't track my vehicles). But, I sure know I can have more fun in my dads E90 335xi. It's all about the company's mission statement. BMW is about the driving experience. And going back and forth between my Saturn Aura( and I can have fun in that car) and the 335xi, and the BMW experience is a whole lot better. Lexus's mission statement is luxury, technology, and comfort. And I get that experience having driven the ES350.
In terms of looks, if you compare a Corolla to a E9x 3 series, yes the bimmer is going to be better looking. However, throw that E92 up against an IS350 and it's not so simple. I drove an ES350 in highschool and I was told it looked really sharp all the time. This is way more subjective, and I personally know a lot of people that prefer the Lexus appearance to the BMW appearance (when similarly equipped of course!)
For me it is simple. The E92 is a whole lot better looking then the IS350. It is way more aggressive and mean looking. But, you're right looks are subjectives. *
* doesn't mean I can't say Americans taste in vehicles is questionable today( though not surprising. There has been a huge shift in America's car culture. People will accept boring/borderline ugly for the vehicles reliability and quality).
I don't know everyones position on cars, but I always notice people who say "OH LAWD TOYOTAS BE SO BORIN'!" really never do anything exciting with their cars anyways. They always conveniently forget Toyota makes off road vehicles which can be considered to be wwwwwaaaayyy less boring than any BMW (especially the SUV's). The X5 will get stuck on moist pavement, while the 4runner and FJ could probably take you through the Amazon if you wished. Well, not really, but they renowned for their off road abilities (Land Cruiser anyone?) People always forget Toyota makes extremley capable off road vehicles. Legendary capability, even. I do a lot of off roading as well, and I think it's just as fun as a track. You can't offroad in any BMW.
I will give you that. Off roading can be fun. But, when it is normally said Toyota's are boring, it is generally meant towards their looks and performance.
For what it's worth, my dad has an M5 and my mom has a GS. I actually prefer the interior of Lexus models as opposed to BMW's. BMW's seem too hard and cold. Not to mention the iDrive is balls to operate on the go. My sister actually had a 2009 X5 (was totalled by a drunk driver), and the interior seemed a bit dated (it was a nice vehicle, though), but I've never seen the interior of an RX in person so I can't really comment. So, to summarize, I am a BMW fanboy, and I'm sure their best cars (M variants) are a wee bit better than the F variants from Lexus (that may just be my fanboy talking), but people need to stop discounting Lexus as a fun brand. Sure, the reputation was deserved at one point, but not anymore. Just look at Hyundai and their old stigma with crappy cars (now they make some of the best) to see the example of such a shift.
What shift? Lexus is still catering to the luxury, technology, and comfort market. That is all I see from their marketing on TV, etc. And 99% of their cars reflect that( IS-F and LF-A excluded).