iPhone X and Plus: Ego vs. visual impact
When the Plus came out for the 6, it felt impossibly large. Over time, the vision of 50+ users demanded the larger fonts it provided.
Now the iPhone X satisfies the need for those larger fonts, and it is a welcome relief for the pocket carry mode mode (men mostly), but it is not important for women, who have the advantage of a purse carry mode.
But the X feels less "professional" or "serious" than the 7/8 Plus. The Plus conveys confidence, authority, executive gravitas that the 6/7/8 or X do not provide. Executives feel now the ego letdown the X brings, it is no longer the dominant tool of the Alpha leader in the room.
Like when we got used to the 6/7 and someone produced a 4 or a 5. That 4 or 5 looked like a child's toy in the conference room.
Today we expect the middle management cast to carry a 15" laptop, but we expect top management to carry a 13" laptop. We want our accountant and production manager (and many of our lawyers) to be detailed, and carry the 15". But we want the top management, the top lawyers, to be Jetset types, ready for Hong Kong at a moment's notice, with their 13" laptop. Dare I say with their 12" laptop and iPad?
Still, the X vs. X Plus is the marketing question of the day. We all see the 4 and 5 as children sized. The 6/7/8 size as standard, and the Plus as the 2015 tool. But it does get in the way, and Hollywood actors will not look good barking out presidential orders on a Plus. 50 years from now...even 10 years from now George Clooney hiding his gorgeous face behind the Plus iPad look will be dated. Too large. More Clooney, less phone.
What is truly needed now is you press a button and your 8 becomes an 8 Plus size or back (zip zip), all border to border of course like the X, and the notch filled in with transparent cameras (put the lenses forward, the electronics in the background). With little BMW purring whirring sound effect while the phone changes its dimensions per your whim. Flexible, adjustable, sizable enabled. If you walk into production meetings and you wanna look engineering detailed minded, you select the 8 Plus size. For the 10th (100th) top management floor, you press X size.
You want Clooney in a cool private jet with his properly sized phone and Jetset laptop running the New World Peace Clean Free Solar Power For All Council. You want Paul Giamatti hiding that face behind the Plus Plus Plus model with a 17.5" laptop acting like the bad guy trying to look cool like Clooney but knowing better.
Google 'Time Magazine Apple Must', hello from Cortland!
When the Plus came out for the 6, it felt impossibly large. Over time, the vision of 50+ users demanded the larger fonts it provided.
Now the iPhone X satisfies the need for those larger fonts, and it is a welcome relief for the pocket carry mode mode (men mostly), but it is not important for women, who have the advantage of a purse carry mode.
But the X feels less "professional" or "serious" than the 7/8 Plus. The Plus conveys confidence, authority, executive gravitas that the 6/7/8 or X do not provide. Executives feel now the ego letdown the X brings, it is no longer the dominant tool of the Alpha leader in the room.
Like when we got used to the 6/7 and someone produced a 4 or a 5. That 4 or 5 looked like a child's toy in the conference room.
Today we expect the middle management cast to carry a 15" laptop, but we expect top management to carry a 13" laptop. We want our accountant and production manager (and many of our lawyers) to be detailed, and carry the 15". But we want the top management, the top lawyers, to be Jetset types, ready for Hong Kong at a moment's notice, with their 13" laptop. Dare I say with their 12" laptop and iPad?
Still, the X vs. X Plus is the marketing question of the day. We all see the 4 and 5 as children sized. The 6/7/8 size as standard, and the Plus as the 2015 tool. But it does get in the way, and Hollywood actors will not look good barking out presidential orders on a Plus. 50 years from now...even 10 years from now George Clooney hiding his gorgeous face behind the Plus iPad look will be dated. Too large. More Clooney, less phone.
What is truly needed now is you press a button and your 8 becomes an 8 Plus size or back (zip zip), all border to border of course like the X, and the notch filled in with transparent cameras (put the lenses forward, the electronics in the background). With little BMW purring whirring sound effect while the phone changes its dimensions per your whim. Flexible, adjustable, sizable enabled. If you walk into production meetings and you wanna look engineering detailed minded, you select the 8 Plus size. For the 10th (100th) top management floor, you press X size.
You want Clooney in a cool private jet with his properly sized phone and Jetset laptop running the New World Peace Clean Free Solar Power For All Council. You want Paul Giamatti hiding that face behind the Plus Plus Plus model with a 17.5" laptop acting like the bad guy trying to look cool like Clooney but knowing better.
Google 'Time Magazine Apple Must', hello from Cortland!
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