Other Pricing in Europe. Iphones didn't increase in the Us,but got painfully more expensive here [MERGED]

[M.Rizk]

If 1 USD is 1 Euro, then $1099 = 1099 euro.

But the guy says the 128 GB iPhone 14 Pro Max is 1540 Euro. So where is the 450 euro coming from?

Looks like a clear rip-off. You can blame Apple for that.

VAT. Not saying Europeans pay 30% approx in VAT but a good portion of it is VAT. What about the remaining amount? Idk, maybe Apple is projecting the EUR may drop further between the time iPhone 14 launches, and iPhone 15 gets announced.

Just a reminder, US pricing does not include tax. Tax is calculated at checkout depending on the city, and state you live in. EU prices include VAT and what you see is what you pay.

 

[Azzurro]

The 14 becomes the biggest joke! It costs more than 1000 Euros. omegalulz

 

[bob24]

Calculations are easy enough: 1 dollar is around 1 euro, US prices are excluding tax, and typical VAT in Europe is 20%.

So add 20% to the US price, compare to the Euro price, and the difference tells you how much more Apple is charging to European customers.

 

[roland.g]

Yeah, that is just INSANE.

I'm guessing Americans don't really understand just how bad we have it now with this Russian war going on, almost everything we here daily, from Lisbon to Helsinki is "crisis, crisis, crisis, no money, no energy, crisis", can't imagine the iphone being priced this much selling well at all.

I read all your posts. What I think is INSANE (sorry to use all caps) is that with everything daily, the crisis, no money, no energy, maybe more crisis, that maybe, and I don't know you, or your situation, but maybe all those things, the crisis, and no money or energy is a bigger problem than getting a new iPhone Pro Max or whatever it is every single year. It is difficult to not read /tantrum/ and take you seriously, when you say you'll go to Android and show Apple and Mr. Cook. Maybe the prudent thing would not be getting a new phone every year or complaining that the price has gone up in a world that has had unprecedented logistics and supply chain and manufacturing issues, with record inflation. I can't speak for why some markets are affected more than others, but I do think that some of your remarks are missing some perspective.

 

[dapa0s]

I read all your posts. What I think is INSANE (sorry to use all caps) is that with everything daily, the crisis, no money, no energy, maybe more crisis, that maybe, and I don't know you, or your situation, but maybe all those things, the crisis, and no money or energy is a bigger problem than getting a new iPhone Pro Max or whatever it is every single year. It is difficult to not read /tantrum/ and take you seriously, when you say you'll go to Android and show Apple and Mr. Cook. Maybe the prudent thing would not be getting a new phone every year or complaining that the price has gone up in a world that has had unprecedented logistics and supply chain and manufacturing issues, with record inflation. I can't speak for why some markets are affected more than others, but I do think that some of your remarks are missing some perspective.

Wow, good on you for reading all my posts, congratulations. While we're at ad hominems, erm, I mean, "personal advice to anonymous strangers on the internet", I'm guessing that if you actually had a bussiness or a job, you would have less time on your hands, and would understand that EVEN (caps lock again gasp!) people who have money do not like to make unreasonable purchases. Especially, as I've explained already, people in Germany and the German speaking area, who like their price-performance ratio (Preis-Leistungs-Verhältnis). How dare people discuss this, right?

And I'm glad that you have advice for the EU "poors and plebs", but no one really cares.

And just imagine Apple fans on an Apple forum being outraged by apple prices, how dare they?? Being critical of mr cook? oh no, what now? First time I've heard of such a thing, especially online!

How will mr save-the-environment survive? He doesn't want to include chargers with our new phones, while him and his ilk make most of the world's pollution while using their private planes and yachts to zoom around the world, poor tim!

Nothing you said has anything to do with how Apple runs their bussiness, and jacking up prices for EVERYONE in the EU will have a negative effect on Apple and people are free to feel outraged by the leadership at Apple, especially customers. They have CHOSEN to jack up the prices, it is not natural for them to do so, and now let them reap what they sow.

And we have already discussed the "perspective", which you obviously didn't read, and we mentioned that we can't really stay political on this sub without getting banned, so wink wink, stop.

Bottom line - 1500 dollars is 1500 dollars, no matter how you want to spin it. And looking at that price for a new phone will make many, many people think twice. If that was the US price, you would see the same outrage from US costumers.

 

[Paradoxally]

If you think prices are an outrage, don't buy them. Simple.

Apple doesn't care what we think, all that matters is sales and stock price.

 

[dapa0s]

If you think prices are an outrage, don't buy them. Simple.

Apple doesn't care what we think, all that matters is sales and stock price.

Apple does care, and they care a lot. People buy Apple products because of the philosophy behind the products they make, that they then pitch to you. It's a holistic approach, and jacking up the prices will hurt this.

If Steve Jobs hadn't created Apple on this basis (think different) they would be just another tech company like everyone else, and only care for the profits and that's it.

P.s. Apple i'm available for consulting

 

[Paradoxally]

Apple does care, and they care a lot. People buy Apple products because of the philosophy behind the products they make, that they then pitch to you. It's a holistic approach, and jacking up the prices will hurt this.

If Steve Jobs hadn't created Apple on this basis (think different) they would be just another tech company like everyone else, and only care for the profits and that's it.

P.s. Apple i'm available for consulting

Primarily, they care for profits. That's every company. Apple can sell you on the idea that they're different, but they are there to make money.

Philosophy only works if you buy into it. A lot of people don't, and they have the money to buy Apple. The reality distortion field is no joke, yet some remain unaffected by that.

At the end of the day, they are simply tools to get things done. Premium tools with a high price tag.

 

[Keniutek]

+ 300$ here in Poland. Safe to say i'll be looking for a 13/13P
Someone at Apple lost their damn mind...

 

[dapa0s]

Primarily, they care for profits. That's every company. Apple can sell you on the idea that they're different, but they are there to make money.

Philosophy only works if you buy into it. A lot of people don't, and they have the money to buy Apple. The reality distortion field is no joke, yet some remain unaffected by that.

At the end of the day, they are simply tools to get things done. Premium tools with a high price tag.

What makes Apple different is that they did actually pitch it and the reality distortion field did actually work, but it works up to a point. Even Steve Jobs would have a hard time pitching a product that is overpriced, and he cared a lot about marketing specific products for specific demographics, or pitching a product to everyone. And to pitch a product to EVERYONE, you need to have a reasonable price, or otherwise very good reasons why people would pay huge amounts of money.

Steve had a talent for understanding what people needed and how much they were willing to pay, this is missing today at Apple, and I do agree with you that they are turning into "just a company".

 

[Paradoxally]

This is not Steve's company anymore, though.

Tim is an operations guy, he is focused on churning out small, iterative products every year and charging increasing amounts for the privilege of owning one.

Ask yourself, when was the last time that Apple revolutionized the world with a product?

 

[DennisdeWit]

I wanted to buy the iPhone 14 Pro Max 256GB. It’s 230 EUR more expensive than the 13 Pro Max. That’s a lot. But I like the phone, saved hard for it and will buy it. Nothing you can do. What did you expect?

Life is expensive in EU now. High gas prices, high energy prices, high cost of living, weak euro, war in Ukraine. We all have to bear these problems. That’s the price we pay for freedom.

 

[Paradoxally]

That’s the price we pay for freedom.

So the US is not a free country? Their prices are the same.

 

[DennisdeWit]

So the US is not a free country? Their prices are the same.

That’s a strange way of drawing conclusions. The EU is in a bad position at the moment. The prices are as high as they are now, due to high gas and electricity prices. Those prices are high, because we have imposed sanctions on Russia. Fact of the matter is that a big part of the EU was dependent of that country. That’s what I meant by ‘paying a price for freedom’.

Won’t make it too politic, but there are reasons why Apple raised their prices within the EU.

 

[Juuro]

Anyway, most people buy their phone on a 24 month contract. So the increase won't be that noticeable for the large mass of people.

I don't know anyone anymore who has a phone contract. Greetings from Germany.

Hm then the prices should have been lower all this time when the euro was much stronger than the dollar.

They were lower. Take the price in Germany for the iPhone 13 Pro: 1149€ if you subtract the VAT and convert it with the current exchange rate you are at: 951,38$. And that is less than 999$. And this is also the reason why Apple (in there eyes) had to increase the price in the EU. Their "exchange rate change buffer" was not enough anymore. They would lose 50$ for each phone they sell in the EU compared to the US.

Even with 19% tax and current euro dollar conversion it does not add up!

I think it does. The iPhone 14 Pro price in Germany without VAT converted with the current exchange rate is 1079,42€. Which is pretty close to the 999$ they take in the US. There always was a slight addition outside the US as a buffer for exchange rate changes.

They main problem here is the weak Euro. And the question is if Apple would lower the price again if the Euro bounces back. I hope so, but we don't know because there never was such a huge and fast decline of the Euro.

 

[Keniutek]

^ sure there are...greed.

 

[Digitalguy]

Well, in fact I thought about that just after posting my comment. That's true, I can get more selling it myself...

To be honest, Apple's trade-in is kind of a scam...
I mean right now on ricardo there is a 256GB 12 pro bidding for 564 CHF (with 18 bids and the end of the auction is in one week) and a 128GB at 426 CHF, again with days to the end. Direct sales are 650 and up....

 

[roland.g]

Wow, good on you for reading all my posts, congratulations. While we're at ad hominems, erm, I mean, "personal advice to anonymous strangers on the internet", I'm guessing that if you actually had a bussiness or a job, you would have less time on your hands, and would understand that EVEN (caps lock again gasp!) people who have money do not like to make unreasonable purchases. Especially, as I've explained already, people in Germany and the German speaking area, who like their price-performance ratio (Preis-Leistungs-Verhältnis). How dare people discuss this, right?

And I'm glad that you have advice for the EU "poors and plebs", but no one really cares.

And just imagine Apple fans on an Apple forum being outraged by apple prices, how dare they?? Being critical of mr cook? oh no, what now? First time I've heard of such a thing, especially online!

How will mr save-the-environment survive? He doesn't want to include chargers with our new phones, while him and his ilk make most of the world's pollution while using their private planes and yachts to zoom around the world, poor tim!

Nothing you said has anything to do with how Apple runs their bussiness, and jacking up prices for EVERYONE in the EU will have a negative effect on Apple and people are free to feel outraged by the leadership at Apple, especially customers. They have CHOSEN to jack up the prices, it is not natural for them to do so, and now let them reap what they sow.

And we have already discussed the "perspective", which you obviously didn't read, and we mentioned that we can't really stay political on this sub without getting banned, so wink wink, stop.

Bottom line - 1500 dollars is 1500 dollars, no matter how you want to spin it. And looking at that price for a new phone will make many, many people think twice. If that was the US price, you would see the same outrage from US costumers.

Germans love the price-performance ratio? The same Germans responsible for VWAG and the Dieselgate scandal which was the greatest fraud ever perpetrated on the auto-buying public? Or the same Germans who are responsible for the Porsche brand (wonderful cars, and I absolutely love them) but there is nothing in the Porsche world that equates to price-performance ratio. Spend some time on the 911 (or any model) configurator and see how quickly you can add to the price of a car with exceptionally expensive options that make an iPhone seem cheap.

But you are correct about quite a few things. Tim Cook is not someone to admire, except potentially for business acumen. He is holier-than-thou and professes to care about the environment, individual rights, privacy, etc. but the giving from Apple is very selective. Not quite the sort of place that Facebook or Twitter or Google is in terms of violating equal employment opportunity laws, all in the name of actually being an equal opportunity employer. Those companies and Apple parade some serious farce.

But going off about EU price increases being unfair probably has more to do with regulatory hurdles, costs of doing business, and other aspects of EU economics and marketplace and less about Apple being greedy. They are more than likely just baking in their established profit margins and other factors are driving their costs up in the EU.

But you are also correct that many people might, and maybe should think twice before upgrading to the newest iPhone just because it was announced. Unfortunately we don't live in a time when people have been raised to make the most prudent spending decisions and will unwisely follow their eyes to the shiny new thing. Apple knows this and gives them the opportunity every year.

Apple does care, and they care a lot. People buy Apple products because of the philosophy behind the products they make, that they then pitch to you. It's a holistic approach, and jacking up the prices will hurt this.

If Steve Jobs hadn't created Apple on this basis (think different) they would be just another tech company like everyone else, and only care for the profits and that's it.

P.s. Apple i'm available for consulting

Apple is not holistic. They may want to appear that way, but they are not some zen like approach to things. They are a for profit company getting richer off people's desires for shiny tech. They happen to also make well integrated solutions incorporating hardware and software and that is what people are drawn to and why they continue to sell well, but the bigger they have become, the less they are like Steve's vision of the 2000's and they are really nothing like the early early Apple.

What makes Apple different is that they did actually pitch it and the reality distortion field did actually work, but it works up to a point. Even Steve Jobs would have a hard time pitching a product that is overpriced, and he cared a lot about marketing specific products for specific demographics, or pitching a product to everyone. And to pitch a product to EVERYONE, you need to have a reasonable price, or otherwise very good reasons why people would pay huge amounts of money.

Steve had a talent for understanding what people needed and how much they were willing to pay, this is missing today at Apple, and I do agree with you that they are turning into "just a company".

There were a lot of overpriced products during the Steve Jobs era, and Steve had no issue with it. His approach and philosophy was different from Tim in many ways, but make no doubt he sold some overpriced products.

And I think you have some of the history and evolution of Apple a bit mixed up. But I will tell you that your lower prices, less profit approach won't earn you a consulting gig at Apple.

 

[dapa0s]

And I think you have some of the history and evolution of Apple a bit mixed up. But I will tell you that your lower prices, less profit approach won't earn you a consulting gig at Apple.

Their problem, not mine.

 

[Achillias]

Paying over €1300 euro's for the base Pro model here is ridiculous. I'm going to get a foldable. Bigger screen and cheaper to get.

 

[jimthing]

UK: 1TB Pro Max is £1750 (just £1550 last year!).

The GBP is at a very low price though, nearly 15% drop against the dollar in the past month, explains Apple's pricing.

 

[Chats]

Was looking at upgrading my iPhone 12 to a 14 but I see its hardly an upgrade which I found disappointing to start with and then saw the price increase here in the UK and that's definitely sealed it for me.. NOT a chance am I upgrading. Ill keep my iPhone 12. Absolutely insane

 

[neinjohn]

So I took the prices the iPhone 13 Pro and 14 Pro are/were sold on release at Portugal.

13 Pro - price with 23% VAT = 1179€ / without VAT= 958€. Now at around June-August 2021, the Euro to dollar exchange was about 1,18. So Apple took 1130$ for any sold at that rate. And started "losing" money due to exchange at about 1,04 exchange so since July.

14 Pro - price with 23% VAT = 1349€ / without VAT = 1096€. With the 1-1 parity we have 1096$.

So funnily enough, at the moment, with a considerable price increase for the customer with possible sales decrease Apple is still making less money from each iPhone sold here, on a very simplistic way without inflation or costs increases associated. I would guess the numbers for the rest of Euro zone are similar.

 

[Exxon87]

Germans love the price-performance ratio? The same Germans responsible for VWAG and the Dieselgate scandal which was the greatest fraud ever perpetrated on the auto-buying public? Or the same Germans who are responsible for the Porsche brand (wonderful cars, and I absolutely love them) but there is nothing in the Porsche world that equates to price-performance ratio. Spend some time on the 911 (or any model) configurator and see how quickly you can add to the price of a car with exceptionally expensive options that make an iPhone seem cheap

Yep, every German rides a Porsche and every German was involved in the scandal.

Jesus, some people turn off their brains before they post

 

[roland.g]

For some people the point is staring them in the face and they still can't see it. It's like they read some of the words but don't actually use basic comprehension.