God these price hikes are brutal. Really want to get the 14 Pro, but just the base 128gb model itself is over $260 more expensive in the UK than the US 💀
Two words: Exchange rates.
Get over it.
I agree. And if you compare the price of the new iPhone 14s to something like the iPad Air (which has an 11" screen, apple pencil support and M1 processor) the situation seems ridiculous even within Apple's own pricing structure.1000€ for the base 14 and 1299€ for the base model Pro is a joke, especially since there‘s barely anything new and features like satellite communication are reserved for the US and Canada from what I‘ve read. To make matters worse, when you upgrade the storage on the Pro you‘re looking at a 1500€+ price tag. For an iPhone.
At that price I can‘t see myself buying an iPhone anymore.
I agree. And if you compare the price of the new iPhone 14s to something like the iPad Air (which has an 11" screen, apple pencil support and M1 processor) the situation seems ridiculous even within Apple's own pricing structure.
Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.
The US had and still has also very high inflation (currently 8.5%?!), however the iPhone prices stayed the same!That was always the case, devices were always more expensive here on paper. Of course its the exchange rates and the upcomming uncertainty in Europe.
2020: 12 Pro > 999 USD = 845 EUR before tax
+ 19 % tax: 1005 EUR
Apple MSRP: 1149 EUR
= 144 EUR additional cost if you do not count import costs, wage structures etc.
2022: 14 Pro > 999 USD = 1005 EUR before tax
+ 19 % tax: 1195 EUR
Apple MRSP: 1299 EUR
= 104 EUR additional cost if you do not count import costs, wage structures etc.
The cost of living is skyrocketing here, some products with 50 to 200 %+ more.
What makes you guys think that a unnecessary luxury item like an iPhone would be sold cheaper or stay the same price?
That was always the case, devices were always more expensive here on paper. Of course its the exchange rates and the upcomming uncertainty in Europe.
2020: 12 Pro > 999 USD = 845 EUR before tax
+ 19 % tax: 1005 EUR
Apple MSRP: 1149 EUR
= 144 EUR additional cost if you do not count import costs, wage structures etc.
2022: 14 Pro > 999 USD = 1005 EUR before tax
+ 19 % tax: 1195 EUR
Apple MRSP: 1299 EUR
= 104 EUR additional cost if you do not count import costs, wage structures etc.
The cost of living is skyrocketing here, some products with 50 to 200 %+ more.
What makes you guys think that a unnecessary luxury item like an iPhone would be sold cheaper or stay the same price?
Tbh the iPhone 15 will probably Be priced even higherdecided to cancel my pre-order. Would have liked to upgrade from 11 pro max but will keep it for another year
crazy to pay 50 pounds a month
Costs to operate are different for each country. EU is notorious for many regulations which increase the price.Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.
But in addition to that the exchange rate increased dramatically. That seems to be too much for Apple. I mean no one could truly expect them to cut their profit margin so much that they earn much less from a phone in Europa than in the US.The US had and still has also very high inflation (currently 8.5%?!), however the iPhone prices stayed the same!
Sure but the exchange rates jumped a lot in recent years. Always in favour of the strong euro. But the prices were always 1:1.But in addition to that the exchange rate increased dramatically. That seems to be too much for Apple. I mean no one could truly expect them to cut their profit margin so much that they earn much less from a phone in Europa than in the US.
For example: Last September the 960€ that Apple charged in Germany for an iPhone 13 Pro without VAT were 1113,69$.
Today that same 960€ would only be 954,18$.
More employment rights in Europe, more expensive distribution, much stronger warranty covering 6+ years, more consumer rights to cover.Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.
I am with you, hope they finish as a company and Samsung buys their iOSApple is such a terrible company and I hope they massively crash in Europe. +1000€ for the base phone that is basically the same phone as the previous one, same chipset, same chassis, same storage, same display with laughable 60 hz, still no usb-C, and so on. All they care is about increasing profit margins with the minimum effort, there is nothing else that matters for them, and that's why their innovation is close to 0 these days compared to the Jobs era.
believe me, it will 100%.Yep, will not be upgrading this year and I hope Europe Apple sales will take a major hit