Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Two words: Exchange rates.

Get over it.

Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.
 
1000€ for the base 14 and 1299€ for the base model Pro is a joke, especially since there‘s barely anything new and features like satellite communication are reserved for the US and Canada from what I‘ve read. To make matters worse, when you upgrade the storage on the Pro you‘re looking at a 1500€+ price tag. For an iPhone.

At that price I can‘t see myself buying an iPhone anymore. Android phones have gotten very decent at basically every price point and the ridiculous pricing is usually reserved for the more bleeding edge devices like Samsung‘s folding phones. Add to that frequent discounts on devices that are just a few weeks old and you‘ll have a hard time justifying the higher price tag on an iPhone.

Really interested to see what this means for their market share in Europe. With even the base model starting at 1000€, I think they‘ll lose some of their user base.
 
1000€ for the base 14 and 1299€ for the base model Pro is a joke, especially since there‘s barely anything new and features like satellite communication are reserved for the US and Canada from what I‘ve read. To make matters worse, when you upgrade the storage on the Pro you‘re looking at a 1500€+ price tag. For an iPhone.

At that price I can‘t see myself buying an iPhone anymore.
I agree. And if you compare the price of the new iPhone 14s to something like the iPad Air (which has an 11" screen, apple pencil support and M1 processor) the situation seems ridiculous even within Apple's own pricing structure.
 
Apple is such a terrible company and I hope they massively crash in Europe. +1000€ for the base phone that is basically the same phone as the previous one, same chipset, same chassis, same storage, same display with laughable 60 hz, still no usb-C, and so on. All they care is about increasing profit margins with the minimum effort, there is nothing else that matters for them, and that's why their innovation is close to 0 these days compared to the Jobs era.
 
I had planned to get a 14 Pro this year to replace my 11 which I’ve had for three years. The pricing has killed that idea for me. I’d love a better camera, some other bells and whistles, and a battery that lasts (mine is currently at 80% capacity). But realistically, I am still working from home and have a cellular watch so my phone doesn’t get out much and I can always get the battery replaced.

Will be buying myself a new smart trainer for the bike instead to keep fit over the winter. Please spare a thought for my daughter though, who thought she was getting a nice upgrade from the old 7 she currently has 😆
 
Whilst I know the UK left Europe and all as far as the EU went, I just decided to look at the price of a top Pro Max

Here are the prices for comparison in a few countries. I know there is sales tax in some of these but I’m not sure how much

In the US $1599 = £1,391
In France €2,129.00 = £1,853
In Ireland €2,139.00= £1,862
In Germany €2,099.00 = £1,827
In the UK £1,749.00
 
iPhone was always more expensive in Spain, but especially this year comparing what I paid in 2020 for the 12 Pro, this year the 14 Pro is 170 € more...

But I think is because now 1€ = $1 and at that moment was 1,18.

The rest of the difference between US price and Spanish price is because IVA (TAX of 21%) and I can imagine import taxes, etc. but there is no increase this year.

So 256 PRO this year is 1.449 € and in 2020 was 1.279 €. In the US is $1.099... so huge difference.

Everything is more expensive for Europeans this year because of the ****ing war and the ****ing euro.
 
I agree. And if you compare the price of the new iPhone 14s to something like the iPad Air (which has an 11" screen, apple pencil support and M1 processor) the situation seems ridiculous even within Apple's own pricing structure.

I bought the base M1 11” iPad Pro with the Apple Pencil 2 and a premium French hand made all leather case for about £1000 in February, for the iPhone 14 Pro Max that would be newer £1500. Granted I didn’t get the cellular model iPad which is a £150 premium, still a not insignificant difference. Looking forward to the new iPad Pros next month but they too will no doubt see a price increase. Maybe I’ll see what the new flagship Pixels are like next month?
 
  • Haha
Reactions: AlexMac89
Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.

That was always the case, devices were always more expensive here on paper. Of course its the exchange rates and the upcomming uncertainty in Europe.

2020: 12 Pro > 999 USD = 845 EUR before tax
+ 19 % tax: 1005 EUR
Apple MSRP: 1149 EUR
= 144 EUR additional cost if you do not count import costs, wage structures etc.

2022: 14 Pro > 999 USD = 1005 EUR before tax
+ 19 % tax: 1195 EUR
Apple MRSP: 1299 EUR
= 104 EUR additional cost if you do not count import costs, wage structures etc.

The cost of living is skyrocketing here, some products with 50 to 200 %+ more.

What makes you guys think that a unnecessary luxury item like an iPhone would be sold cheaper or stay the same price?
 
Last edited:
That was always the case, devices were always more expensive here on paper. Of course its the exchange rates and the upcomming uncertainty in Europe.

2020: 12 Pro > 999 USD = 845 EUR before tax
+ 19 % tax: 1005 EUR
Apple MSRP: 1149 EUR
= 144 EUR additional cost if you do not count import costs, wage structures etc.

2022: 14 Pro > 999 USD = 1005 EUR before tax
+ 19 % tax: 1195 EUR
Apple MRSP: 1299 EUR
= 104 EUR additional cost if you do not count import costs, wage structures etc.

The cost of living is skyrocketing here, some products with 50 to 200 %+ more.

What makes you guys think that a unnecessary luxury item like an iPhone would be sold cheaper or stay the same price?
The US had and still has also very high inflation (currently 8.5%?!), however the iPhone prices stayed the same!
 
That was always the case, devices were always more expensive here on paper. Of course its the exchange rates and the upcomming uncertainty in Europe.

2020: 12 Pro > 999 USD = 845 EUR before tax
+ 19 % tax: 1005 EUR
Apple MSRP: 1149 EUR
= 144 EUR additional cost if you do not count import costs, wage structures etc.

2022: 14 Pro > 999 USD = 1005 EUR before tax
+ 19 % tax: 1195 EUR
Apple MRSP: 1299 EUR
= 104 EUR additional cost if you do not count import costs, wage structures etc.

The cost of living is skyrocketing here, some products with 50 to 200 %+ more.

What makes you guys think that a unnecessary luxury item like an iPhone would be sold cheaper or stay the same price?

Not to burst your bubble but their are other luxury unnecessary products that have not increased in price.
 
Apple delivers once again, their claims about caring for the environment were actually true! 💕

By cleverly raising the Apple Tax over here, more and more people might become more conscious about their spendings, and if a new phone every, or every other year really makes that much sense! 🤘

(or will go Android 👯‍♀️)
 
  • Like
Reactions: Celf
Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.
Costs to operate are different for each country. EU is notorious for many regulations which increase the price.

Also, Apple might be anticipating a lower euro in the future so raising the price now protects Apple.
 
The US had and still has also very high inflation (currently 8.5%?!), however the iPhone prices stayed the same!
But in addition to that the exchange rate increased dramatically. That seems to be too much for Apple. I mean no one could truly expect them to cut their profit margin so much that they earn much less from a phone in Europa than in the US.

For example: Last September the 960€ that Apple charged in Germany for an iPhone 13 Pro without VAT were 1113,69$.
Today that same 960€ would only be 954,18$.
 
Oh well. £1500+ for a pro max 512gb phone that I need that much storage on a daily basis is just ridiculous. No thanks. I’ll keep my 13 Pro Max and have a look at the Samsungs.
 
  • Haha
Reactions: AlexMac89
yup, thankfully i'm not really dependent on an iPhone.
Android does quite a few things better already, and if those won't see similar price hikes in the future, Android will become even more attractive for my next phone (which will take a while, since i'm happy with my iPhone 13 which i'm planning to replace only when the battery goes too bad, OS updates stopped, or due to mechanical defects)
 
But in addition to that the exchange rate increased dramatically. That seems to be too much for Apple. I mean no one could truly expect them to cut their profit margin so much that they earn much less from a phone in Europa than in the US.

For example: Last September the 960€ that Apple charged in Germany for an iPhone 13 Pro without VAT were 1113,69$.
Today that same 960€ would only be 954,18$.
Sure but the exchange rates jumped a lot in recent years. Always in favour of the strong euro. But the prices were always 1:1.
Anyway, it won’t change anything wondering and arguing about the prices. Buy it or leave it. At least our exports profit from the weak euro, but not without consequences.
I have saved the pro max in purple just in case I decide to preorder tomorrow;)
 
Wrong. For example iPhone 14 Pro Max in US is 1199 € (without tax) and the same device in Germany is 1328 € (without tax). The price difference is 129 €. That’s the Apples higher profit margin in Europe and not the exchange rates. Unfortunately this will have negative effect on Apples market share in Europe. IMHO as an Apple investor this was wrong move. Android foot hold is already too strong in Europe.
More employment rights in Europe, more expensive distribution, much stronger warranty covering 6+ years, more consumer rights to cover.

The cost of doing business in the 2 regions isn’t the same you simply can’t just compare prices when costs of business are different.
 
Apple is such a terrible company and I hope they massively crash in Europe. +1000€ for the base phone that is basically the same phone as the previous one, same chipset, same chassis, same storage, same display with laughable 60 hz, still no usb-C, and so on. All they care is about increasing profit margins with the minimum effort, there is nothing else that matters for them, and that's why their innovation is close to 0 these days compared to the Jobs era.
I am with you, hope they finish as a company and Samsung buys their iOS
 
  • Like
Reactions: FUTDomi
I just looked at the price of the last years 13 and 13 mini and it stayed the same here in Czech Republic. I read somewhere that there are places when they got even more expensive. Thats ridiculous.

the 12 too
 
Yep, will not be upgrading this year and I hope Europe Apple sales will take a major hit. I will not switch to Android, will just keep my iPhone for several years and buy older models on sale eventually
 
  • Like
Reactions: vddobrev
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.