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Explanation to this is pretty simple when looking at USD/EUR exchange rate history. Just year ago 1 EUR was about 1.17 USD and right now it is in parity 1:1 with few dips under, and this will likely go down even more during coming winter. So that alone explain price hike now, and I'm pretty sure every product in their line up gets similar hikes as soon as product gets some update. I'm surprised they have touched nothing but MBA M1 price without any updates, so I guess they are being kind to us and absorb some of our loss as long as possible.

Then there is huge inflation getting worse and worse. But in USA I think strong dollar helps to compensate this for the imported goods, so that's why no price hike in USA.

Yeah, I know this is not nice for us but that is what it is.
Wdym ? Apart from the mba m1 ,the iphone se also saw its price increase.same for the airpods 2
 
If you think its too much you want your response to it to be indifference, if its anger then it implies it actually cost you something in which you will most likely (not all) will take it and pay.

In negotiations, an emotional response to a high price is not necessary a bad thing for the seller, its when the potential buyer laughs and calming says not going to happen is when they lost them.
 
In my opinion if all models were 256gb then i wouldnt have even blinked at the price increase in the UK. I hope if the prices are going to stay as I dont see apple lowering them then next years models should have 256gb as standard.
 
If you think its too much you want your response to it to be indifference, if its anger then it implies it actually cost you something in which you will most likely (not all) will take it and pay.

In negotiations, an emotional response to a high price is not necessary a bad thing for the seller, its when the potential buyer laughs and calming says not going to happen is when they lost them.
I don't think price hikes really make much difference so amount of products selling here will the same as before, those who buy these probably not doing it for the price anyway. So probably if anything, sale in purely Euro value will be higher than before after this.
 
Above all, I guess that almost everybody in this thread that are writing can, with more or less effort, buy the iPhone 14 Pro at 1300€, and when it comes about prices, this is an ordinary topic that comes out every year, no matter how much money you can spend.
Now with European-centred crisis and weaker euro, the tricky games of Apple stand out more than before and I think everybody is right in all the things that have been said here, but I think it's nothing new, just more visible.

Unfortunately it all comes to a simple thing: investors want record of sales every 6 months. Nowadays, following this logic, a business with a constant profit throughout the year is considered a failing one, even if it has margin of growth.
This ends up in us paying even more for having less than before, but I think everybody can notice it, you don't need me to explain it.

Recent examples are on the Macbook:
Macbook Air/Pro M1 - best laptops of the year, record of sales, almost cheap for what they offered at the same price and it still destroy the competition.
Macbook sales were down, they had to do it after Jony Ive disaster design, from heating issues to touchbar and so on.
How can you beat the already record of macbook sales?
We got used to that price of 1100€, now the M2 Air is at 1500€ even with a cheap slower SSD than M1 Air.
While the M1 Air remained the same price as 2 years ago.

For iPhones they did the same to get small cents here and there, above all removing the charger from the box.
Just a small story about the technique of removal:
The first year they removed the charger with iPhone 12, it was the first year they included also the new type-C cable and they were predicating "just use your old adapter", yeah but that one had a USB-A, so you had to use also your old cord.
Basically, a lot of people continued using their old USB-A cable which had very limited life span and in the end, they had anyway to buy or a new cord (whatever brand they earn fees from lightning patent), or the new type C power adapter.

If we want to analyse this year iPhone line-up:

I would say, firstly they studied the price increase.
It can be justified, but it has of course the "apple tax increase" = more earnings from the "new inflation price".
Secondly, after the iPhone X price jump at 1100€, the iPhone that is considered the real new model has remained on that price tag, increasing the average spending of customers.
In the meantime they started with a non-pro iPhone which was cheap in the beginning and progressively started increasing the price reaching 1000€ of iPhone 14
Their strategy was to increase the starting price over the years, to push you to buy cheaper last year models to recycle their old product chain. Older the model = increased earning

That's why as of now, we have a lot of old models very similar to each other still in the line-up, and the non-pro model itself became basically the last year one.

- If you want what a real iPhone used to be you have to spend at least 1300€ for a miserable 128gb

- If you want their new cheap model you have to spend 1000€ which nobody is going to. The iPhone 14 is basically an expensive product placement - they don't count so much on that, that's why they also recycled the 13 chip (not worth with processors supply problems of 2022)

- if you want an older one they are just very happy to recycle their old design where they increase their earnings, they maintained the same price of one year ago (even increased on some models) and the cost to produce for them is now even less.

To all this add the same overall design on 12-13-14, producing the 14 model which is a replica of 13, which is a replica of 12. Basically a recycled line-up which got even more expensive.

It has to be said that the euro lost value, it is inflation also for them... but still they didn't make us a favour when our euro was 1.20$.

And lastly:
Lately they are really pushing with the fear of death of the consumers with those apple watch stories that it saves a life. That's why they are also now pushing the emergency call in case of car accident on the iPhones, it means that it worked for the watch!

Useful feature yes, but terrifying if you think the marketing behind! Gotta be like this if you wanna be the trillion dollar company ;)
loads of survivors will sue Apple , that emergency call failed
Also why EU/UK have not been more transparent about this emergency call feature , and who the f... gives the Apple the green light to implement on their product. Where are health organisations reaction studies..
corrupt europeans in bed with Americans
 
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That's what we get for listening to Americans, who are profiting immensely on this energy crisis, while we suffer greatly, while also being loyal allies, which now more feels like being vassal states. Things will only get bleaker, and just fyi the iphone 14 still comes with a lightning cable...
I'm sure not profiting. Gas has finally returned to the price it was before the spikes, but everything else is still higher
 
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It has to be said that the euro lost value, it is inflation also for them... but still they didn't make us a favour when our euro was 1.20$.
But they did us a favor back then. You need to add VAT, import taxes and shipping cost difference compared to USA, so add those and you see prices are pretty much equal between Europe and USA. Prices listed in USA I believe do not include VAT and they have lower VAT than Europe anyway but that is a totally different thing and not related to this.
 
So the US is not a free country? Their prices are the same.
Yea but that's the only thing other than gas finally returning to normal. I'd rather have our other needs' prices come back down than an iPhone price stay the same. Food, shelter, climate control > tech
 
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Been a hard choice but I’m going from 13 to 14 standard model. Maybe next year I will buy Pro if it starts at a higher base storage to justify the price. The standard one still has action and crash mode. Hard to justify the larger spend.
 
Haven't the new AirPods Pro 2nd gen increased price also?
... And they stopped selling the Pro 1st gen which would have been the best buy... Of course.
I guess for this year, amazon discounted last year products is the compromise.
What is meant, so far MBA M1 was the only product getting price hike in Europe WITHOUT any update in product itself.
But each product gotten some update got new price too to reflect exchange rate difference between USD/EUR.
 
You might be idealising the US somewhat, as my American friends tell me the country is not doing so rosy at the moment either.
It's not depending on where you are in the money chain. Of course the richies won't be affected other than not being able to get another Ferrari etc, but some of the middle classers like us are down to just barely getting need without much room left anymore for extras.
 
The US had and still has also very high inflation (currently 8.5%?!), however the iPhone prices stayed the same!
That is simply because for USA this is imported product valued in strong dollar these days. So USD is about current inflation rate stronger than CNY one year ago! It compensate and absorb some of the inflation (fully in this case). For countries outside USA things are worse as their currency against USD has dropped like a rock...
 
You can obviously account for inflation, but the thing that makes it hard to understand is why US prices have remained, while there is obviously also a huge inflation. Adding on that, these devices are "designed in California", but they are assembled in China using parts that are nearly exclusively made in Asia.

We keep comparing US and Euro prices, but near to nobody is comparing both countries their inflation. I see people talking about import costs, but as said, the devices are made in China. They aren't made in the US. They get shipped from China to the US and Europe. There are import and shipping costs for both. These devices are not being shipped from China to the US and then onwards to Europe. Let's not forget that shipping from China to Europe is done by air, land and sea, whereas the US can only be done via air or sea.

If anything, costs may be lower for Europe. There are 118 stores in the whole of Europe, while the US has 272 excluding Canada. All this while the US has 333 million citizens, where Europe has 748 million. Europeans are being milked like cows.

Apple is a company and the sole reason for a company to exist is to make as much profit as possible.

I do wonder how this move will go for them. Europeans are paying electricity and natural gas prices far above that of the US. There are people here who are now on a monthly bill for those of upwards of 400 to 500 euro. I don't see these people investing in expensive phones. Or rather, they'll have to choose between a cold winter and a new phone or a warm winter with an old phone.

Whichever way it goes, I predicted even before yesterday that Europeans will be spending less on technology and travel, Apple may well have shot themself in the foot now.
 
Fun fact : you can now buy an iPhone 13 Pro Max for less than the price of an iPhone 14 Plus in Europe. Which is a pretty good deal, considering that the 14 Plus as a crippled version of the 13 Pro Max.
 
What is meant, so far MBA M1 was the only product getting price hike in Europe WITHOUT any update in product itself.
But each product gotten some update got new price too to reflect exchange rate difference between USD/EUR.
Ah if that’s what u meant then it simply isn’t true ,and I got you right when I answered your comment

I said it before ,the AirPods 2 got an increase in price yesterday (and they were launched 2 years ago right ?)

The iPhone SE also saw its price increase even tho it was released a year ago already
 
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Been a hard choice but I’m going from 13 to 14 standard model. Maybe next year I will buy Pro if it starts at a higher base storage to justify the price. The standard one still has action and crash mode. Hard to justify the larger spend.
Don't worry, if they see people supporting their disgusting actions on overpricing these products, you can expect a 1700€ iphone pro 128gb next year, with a 10% faster DYNAMIC ISLAND and same cpu!

And to tell you more, here is -random person-
 
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