This. 100 percent this. They know the state of the UK etc and a price increase is not needed now. But I guess that is why they were focussing so much on trade in values and financing.
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Other Pricing in Europe. Iphones didn't increase in the Us,but got painfully more expensive here [MERGED]
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This. 100 percent this. They know the state of the UK etc and a price increase is not needed now. But I guess that is why they were focussing so much on trade in values and financing.
You understood inflation and currency exchange rate impact on this wrong. Please read my posts in this thread, I explained in detail why situation is this right now. Prices definitely should be higher in Europe now (even no one here like that, me neither).
Complete ********. Apple will NEVER decrease the price, even if the EUR is worth TWICE as much as the USD in the future, they'd still somehow keep it at a 1500€ (or even more) starting price. It's just a ******** excuse for constantly hiking up their prices to oblivion. They want to see with how much they can get away with.
Here in Finland for the past few months one of the three major carriers has been selling the iPhone 13 mini 128GB for 100 Euros less than the online Apple store and the local Authorized Apple Reseller chain. As the 13 mini was not removed from the Apple product line last night, I checked today and found that Apple has not raised the price and the carrier is still selling it for 100 Euros less than Apple. The carrier price is 729 (includes our VAT of 24%). So I picked one up. After three years on a wonderful Galaxy S10e, this is a step back in some ways but I wanted something easier to pocket. I used to have a first generation iPhone SE.
OK, I missed those two. Well I can explain that too I think. IMHO MBA M1, AirPods 2 and iPhone SE are selling like milk in Europe (and everywhere in the world) and they are practically bleeding money selling them here by absorbing the currency loss themselves, hence the increase in price here without update in product...
Not really. It is just the way the world is, decrease in prices tend to lag behind, not just Apple doing that but even local companies selling local products. Also last time EUR was strong against USD there has been a lot of new product which gotten higher price in USD too. It is hard to find an example of item with certain price in many year in a row. But again what I said above goes too, that is just the way world is (=greedy).
Is Apple paying you or sth to spin the news and defend them online?
"Gracious, holy lord Tim Cook is just burning money left and right by selling iphones SE to stupid, unworthy Europeans, so he just HAD to jack up the prices again. Alas, worry not, as the money will surely end up in charitable causes and is definitely not going straight to the richest company on the planet and the yachts and private airplanes of the managers. Also, don't forget to buy an additional charger to save the planet! Courage!"
The new prices from Apple in France are absolutely insane. Considering the current economic situation in EU, I don't see many people upgrading anytime soon unless they absolutely have to (ie they have no phone). Priorities are currently on how to not freeze at home in winter and not how shiny my new iPhone looks and smooth Dynamic Island works.
NO! I'm not happy with this either but I did my math and prices after counting the facts makes sense here. Prove me wrong! Price for the iPhone 14 Pro is USD 999, here in Europe VAT rate is often 20% +/- few percentage between countries. Then add import fees, taxes, shipping and so on. Adding VAT alone brings price to 1200 EUR (and you need to add those other costs on top of this too here). Now with the EUR/USD rate during iPhone 13 Pro release gives 1024 EUR. Well here is the difference you saw coming to prices now. I know that is hard to swallow especially if you are not so old you lived during the last time inflation rate and currency was like it is today. It was hard.
If someone missed this: EUR/USD today is 1:1 few dips down to 0.98 or so. But one year ago EUR/USD was 1.17. So Euro crashed almost 20% within year, and more is coming I'm afraid.
Also, especially this year is not an option to buy the iPhone in the USA because does not come with SIM space... that still I think is necessary for Europe for many companies.
Sure I agree, but they can't have prices going 'up-and-down-and-up-and-down', as from a marketing persepective it wouldn't work and more poignantly people would speculate in price being cheaper in future and then potentially end-up never buying it.
So they set the price on the expected currency rates now and going forward over the next year; and those currency predictions are not good for GBP vs USD, unfortunately for us UK consumers.
They do lower prices sometimes. For example the top models I've bought over the last three years have been £:
1500 then 1450 then 1550 then 1750 – the last figure being this years currency chaos.
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This is exactly what I explained in my previous messages. Prices going down due to this is rare, even for the locally produced products often. Lowering price would also give a signal of deflation possibly making buyers to wait for even lower price, while going up prices and expectation for going up more makes them run to the store now (hey, that's what I just did with the MBP 14" myself despite I could have afford higher price but people are like this).
Sure a smaller part of european customers doesn't care about prices, but the most do and just got an iPhone because it was part of a contract.
But these days with the financial crisis, people shift away to much cheaper sim only contracts without additional phone.
I don't think it's the right time for a 1500€ phone. Apple will lose customers now, because they entered a price level even the wealthy customers will not follow.
It's a damn phone, it's not magic anymore.
But these days with the financial crisis, people shift away to much cheaper sim only contracts without additional phone.
I don't think it's the right time for a 1500€ phone. Apple will lose customers now, because they entered a price level even the wealthy customers will not follow.
It's a damn phone, it's not magic anymore.
I doubt that. People who already could really afford iPhone 13 Pro, can afford 14 Pro too.
True. I myself probably try to stay with my original plan, keep my 12 Pro that I swore to myself when I got it that I'm gonna use it for at least 3 years or so. Not because I cannot afford new one but just because I don't need it. Honestly going from X to 12 Pro I did not need either but I could not resist new flat edge design. The same reason I went from MBA M1 to MBP 14", not because I really needed it. Well I found some other excuses for myself for that too.
The issue is the income does not increase in inflation, so even the middle class will hold onto their cash this year. I think Apple is trying to soften the blow of much lower sales with higher prices because they simply do not see many run this autumn and winter to get a new iPhone considering how high electricity bills have become in most of EU countries. I know none of my friends and family will be getting 14. Some are planning to jump from 11 to 13, but that's about it.
It would be interesting to see how things go next year for iPhone 15.
Yeah, but again someone able to buy 1100€ phone will be able to buy 1300€ phone very likely. They don't like that for sure, but they can afford if they want. But I'm sure many will weight if they actually need it.
Not really, because of how USD/EUR exchange rate is now, they are not getting any more dollars per phone from Europeans for the iPhone 14 Pro than they did for 13 Pro. These are priced in USD and obviously it stayed the same for us, since price hike was not more than what you can explain with currency exchange rate difference compared to last year. If they did bump iPhone price for Europeans for 100 - 200 USD, then our price increase would be double of what it is! Again, all imported iPhones are paid in USD here is Europe to the manufacturer, just as almost all else including oil and such.
I was not talking about 1100€ phones, I was talking about the majority who buys regular phones and previous years' models. Majority does not spend 1100€ on a phone. You are explaining this for a minority of customers. But majority of people does not buy Pro line. And this year, however you wish to explain, Apple hit the majority far harsher than the minority.
We've always had that included. The price hike is irrespective of those things.
Right and if you do the math according to yesterday's exchange rate ... what numbers do you get?
I know what numbers I get which is why I asked the question in the first place. I'm not sure why else people are seemingly so surprised.
To add insult to injury, iPhone 14 in EU will still not have mmWave nor the new Satellite Emergency. Pay more to get less!
I made a chart to demonstrate the differences between regions.
From my observations Japan is the cheapest, even though their currency is having huge struggles at the moment against the dollar. This seems to be a pattern with previous devices as well. It may have to do with their current economic situation, but I’m not certain.
In Europe everything is at the top except for some countries which have substantial taxes (Mexico) the only outlier is Switzerland which has a price below the UK, which seems to have avoided most of the brunt of the Europe jump. Luxembourg is surprisingly ‘low’ as well.
Considering both Switzerland and Luxembourg are notoriously expensive countries, this is unusual to say the least.
Australia didn’t go up much, although it’s currency has been a bit of a yo-yo lately.
Asia is mostly the same as well. Only outlier is China which seems to be higher than the rest. Not sure why.
The rest are cuddled around the $1,400 mark. These vary due to sales tax and some regional price differences.
United States and Canada do not include sales tax on their ticket price.
I’m not sure if it’s safe to put the entire blame on the currency. Luxembourg uses the euro and yet pays noticeably lower rates than their neighbours. Other global currencies are struggling as well and haven’t seen a substantial shift in price.