Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I am going to Dubai for a lay over in December.

iPhone is 200€ cheaper
AirPod Pro 2 50€ cheaper

Might as well wait and shop at the Dubai mall
I’ll do you one better
Not going to the mall to get a new phone while your current one works perfectly and less than a year old will be over 1000 cheaper 😅😅
 
  • Like
Reactions: antonrg
But in terms of what you actually pay, what actually matters to the consumer...

UK price. £849
= $978

US price. $829 + 5% average sales tax
= $870

So in the UK you'd pay 12% more.

And for the higher spec'd Pro models that figure will be a lot higher.

And is Apple supposed to swallow the taxes/VAT imposed by your country? Not defending Apple. iPhone is definitely overpriced and I would rather have it for cheaper. Just stating facts.

I am personally getting mine from the US to save. I don’t mind the lack of a SIM slot much. You can also do the same if you want to evade paying taxes in your country.
 
  • Like
Reactions: DaPhox
And when the Pound & Euro bounces back, do you think Apple will lower it's prices? knowing Apple, no chance.

I know I'm in the minority here but for me Apple is just another tech firm that sells over rated and over priced kit.
 
And when the Pound & Euro bounces back, do you think Apple will lower it's prices? knowing Apple, no chance.

I know I'm in the minority here but for me Apple is just another tech firm that sells over rated and over priced kit.

0 chance. Maybe with next model but definitely not this one.
 
It's actually a good thing , since apple is going to take a huge hit in sales in EUROPE maybe next time around they will cater to our situation aswell , US is profiting heavily because of the war in UKRAINE ( really don't want to go off-topic ) and EU is drowning because of it , hence EURO dropping below USD which is something that has never been seen in ages , add inflation and everything else and you get these prices listed here.

Prices should be the same worldwide period.
Spot on
It's actually a good thing , since apple is going to take a huge hit in sales in EUROPE maybe next time around they will cater to our situation aswell , US is profiting heavily because of the war in UKRAINE ( really don't want to go off-topic ) and EU is drowning because of it , hence EURO dropping below USD which is something that has never been seen in ages , add inflation and everything else and you get these prices listed here.

Spot on. “… but it’s for the greater good of the world ..”😂👌🏼
 
  • Like
Reactions: off3nc3
Every year the new iPhone comes out, we see a rehash of this same post. Keep in mind, many (most?) folks in Europe and the UK don't realize that listed US prices do not include sales tax. Just about everywhere else, the VAT is included in the listed price.

I just ran the numbers on two phones to compare pricing between the US vs. UK, France, and Germany. I looked at the iPhone 14 (128GB) model and the iPhone 14Pro (512GB) model. No rhyme or reason for the specs that I chose.
  • US pricing for the iPhone 14 is $799, but for a fair comparision, it's actually $829 for the SIM-free model.
  • UK pricing of 849GBP minus VAT (20%), converted to USD (1.15x) is $813.63 ... a 1.9% discount compared to the US price
  • France pricing of 1019Euro minus VAT (20%), converted to USD (1x) is $849.14 ... a 2.4% premium compared to US pricing.
  • Germany pricing of 999Euro minus VAT (19%), converted to USD (1x) is $839.50 ... a 1.3% premium.
For the base model iPhone 14, US pricing isn't that much different than UK/France/Germany pricing.

For the iPhone 14Pro (512GB), the story is a bit different.
  • US pricing for iPhone 14Pro is $1299 for the SIM free model
  • UK price of 1429GBP converts to $1369.46 (5.4% premium)
  • France price of 1719Euro converts to $1432.50 (10.3% premium)
  • Germany price of 1689Euro converts to $1419.33 (9.3% premium)
While not the whole story, UK, France, and German consumers (and other EU members as well) generally have more consumer friendly rules too. For instance, I believe the EU has a standard 2 year warranty, where the US only has a 1 year warranty. Individual countries may have additional tarriffs that may or may not contribute to price differences.

This is not to say that a price increase for the newest iPhones isn't unfortunate, because it is. It's just to say that looking at it from a clean slate, the pricing differential this year isn't quite as drastic as it's been in prior years.

EDIT - I checked a few more countries against these two models. Turns out that Japan has the best prices of the countries that I've checked. They are at $751.47 and $1,221.93, both at a discount compared to the US. China has the lowest price on the iPhone 14-128 at $743.24, but has a 2% premium on the iPhone 14Pro at $1325.54. It's very interesting on how the pricing is so varied. I wonder if perhaps Japan has relatively few tariffs, allowing for Apple to price their products lower.

NOTE - I wanted to check Greece as I saw a post earlier mentioning Greece, but they don't have the iPhone 14 on their website yet.
My advice:

1. If you desperately needs a new iPhone, buy the 13. It’s the best value and 97% the same phone as the 14.
2. If your current iPhone is alright, wait a year as the big camera upgrade, always on display and Dynamic island will trickle down to the 15.
 
Last edited:
  • Like
Reactions: LacrosseChic
Ah right, so when USD EUR ratio goes back to what it was, Apple will suddenly drop the prices by 200-300eur?
No. The dollar is actually weak due to inflation, its purchasing power is down overall. The only reason it’s perceived to be doing well is because it’s down less relative to the Euro and Pound. Inflation will continue to rise as we are pretty much beyond the point of no return, purchasing power will continue to drop therefore prices will continue to increase. There will be no price drops from Apple anytime soon because none of our governments are able to put a lid on inflation.
 
  • Like
Reactions: upthetoffees
Europe has often been abused by companies in the past to compensate for the more competetive price tags in their "main markets" with higher prices for Europe.
Maybe Europeans are just more easily willing to spend more, i don't know


edit: that reminds me of a report i've seen a long time ago where they showed that it was significantly cheaper for a German to import a BMW, which was manufactured in Germany and then shipped to the U.S., than buying the same BMW from a local store which never left Germany.
 
My advice:

1. If you desperately needs a new iPhone, buy the 13. It’s the best value and 97% the same phone as the 14.
2. If your current iPhone is alright, wait a year as the big camera upgrade, always on display and Dynamic island will trickle down to the 15.

According to a report in the front page today from Koh, Apple is actually going to increase the differences between the Pro and Standard models moving forward, so you can't say for certain those features will filter down.
 
And is Apple supposed to swallow the taxes/VAT imposed by your country? Not defending Apple. iPhone is definitely overpriced and I would rather have it for cheaper. Just stating facts.

I am personally getting mine from the US to save. I don’t mind the lack of a SIM slot much. You can also do the same if you want to evade paying taxes in your country.

The only reason Tax is now more is because Apple put the prices up, the percentage value of the tax has not increased.
 
So why do all of you keep buying this? Myself snagged an iPhone 13 mini at the old price just before the increase. Next time I will consider another brand…
 
So why do all of you keep buying this? Myself snagged an iPhone 13 mini at the old price just before the increase. Next time I will consider another brand…
I am stuck in the ecosystem and am pretty happy with it. But I admit that this year's pricing is a bit too much, even for me who was used to buy a new iPhone every year a few years ago. Still using my day one 11 Pro though.
 
And is Apple supposed to swallow the taxes/VAT imposed by your country? Not defending Apple. iPhone is definitely overpriced and I would rather have it for cheaper. Just stating facts.

I am personally getting mine from the US to save. I don’t mind the lack of a SIM slot much. You can also do the same if you want to evade paying taxes in your country.

Nope, wasn't suggesting that at all.

I was saying how the iPhone is more expensive to buy in Europe than the US.
 
So why do all of you keep buying this? Myself snagged an iPhone 13 mini at the old price just before the increase. Next time I will consider another brand…

Same here. I just ordered a 13 Mini to replace my 11 Pro Max that I have owned since launch day. It’s a good opportunity to own buy a Mini before it’s quietly discontinued.:D

There might never be another iPhone like it again.
 
  • Like
Reactions: Ghost-Hardware
Same here. I just ordered a 13 Mini to replace my 11 Pro Max that I have owned since launch day. It’s a good opportunity to own buy a Mini before it’s quietly discontinued.:D

There might never be another iPhone like it again.
Aren't you concerned with the mini's battery life?
 
Last edited:
Aren't you concerned by the mini's battery life?
Since 2 years ago I work from home. Therefore all say battery life isn’t critical. I also almost drive everywhere and have bought a 20Watt charger for the 12Volt socket in the car.

Thanks to fast charging it’s not a big deal to plug the phone in once a day for a quicky. At 10% charge, it will charge up to 50% quicker than I can make a quick meal.
 
People seem to quickly assume that Europeans forget (we don't) that US prices do not include tax, but what these same people seem to forget themselves is that European customers pay far more in taxes than their US counterparts. Indeed € is weaker against $ now, but the income of Europeans has not increased and this increase in prices will simply drop the sales in Europe. We have far more social costs every month that other countries do, and an increase like that is highly likely to price Apple out of the competition. Nowadays you see more and more of Android phones here and I know several people who simply switched from iPhone due to its price. Is Apple ready for this drop? Definitely, they can burn money and still be in profit. However, there is absolutely no need to find excuses of such increases as taxation here works on percentage of the initial cost, and if Apple has increased it, then the total will increase too.
 
I really wish I didn't love 120Hz as much as I do, this price hike wouldn't even be a predicament for me and I'd happily go for an iPhone 12 or 13.

Now it just feels like I'm being priced out of the actual product I want and am forced on settling for a secondary option.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.