Every year the new iPhone comes out, we see a rehash of this same post. Keep in mind, many (most?) folks in Europe and the UK don't realize that listed US prices do not include sales tax. Just about everywhere else, the VAT is included in the listed price.
I just ran the numbers on two phones to compare pricing between the US vs. UK, France, and Germany. I looked at the iPhone 14 (128GB) model and the iPhone 14Pro (512GB) model. No rhyme or reason for the specs that I chose.
- US pricing for the iPhone 14 is $799, but for a fair comparision, it's actually $829 for the SIM-free model.
- UK pricing of 849GBP minus VAT (20%), converted to USD (1.15x) is $813.63 ... a 1.9% discount compared to the US price
- France pricing of 1019Euro minus VAT (20%), converted to USD (1x) is $849.14 ... a 2.4% premium compared to US pricing.
- Germany pricing of 999Euro minus VAT (19%), converted to USD (1x) is $839.50 ... a 1.3% premium.
For the base model iPhone 14, US pricing isn't that much different than UK/France/Germany pricing.
For the iPhone 14Pro (512GB), the story is a bit different.
- US pricing for iPhone 14Pro is $1299 for the SIM free model
- UK price of 1429GBP converts to $1369.46 (5.4% premium)
- France price of 1719Euro converts to $1432.50 (10.3% premium)
- Germany price of 1689Euro converts to $1419.33 (9.3% premium)
While not the whole story, UK, France, and German consumers (and other EU members as well) generally have more consumer friendly rules too. For instance, I believe the EU has a standard 2 year warranty, where the US only has a 1 year warranty. Individual countries may have additional tarriffs that may or may not contribute to price differences.
This is not to say that a price increase for the newest iPhones isn't unfortunate, because it is. It's just to say that looking at it from a clean slate, the pricing differential this year isn't quite as drastic as it's been in prior years.
EDIT - I checked a few more countries against these two models. Turns out that Japan has the best prices of the countries that I've checked. They are at $751.47 and $1,221.93, both at a discount compared to the US. China has the lowest price on the iPhone 14-128 at $743.24, but has a 2% premium on the iPhone 14Pro at $1325.54. It's very interesting on how the pricing is so varied. I wonder if perhaps Japan has relatively few tariffs, allowing for Apple to price their products lower.
NOTE - I wanted to check Greece as I saw a post earlier mentioning Greece, but they don't have the iPhone 14 on their website yet.