Everything will take a hit in Europe.
Even if there's no price increase, it'll still take a hit. This is the reality of Europe right now.
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Other Pricing in Europe. Iphones didn't increase in the Us,but got painfully more expensive here [MERGED]
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Even if there's no price increase, it'll still take a hit. This is the reality of Europe right now.
As an Apple investor I don’t see iPhones or any of their products as “unnecessary luxury items”. And yes, it is necessary to sell those items in large quantities in order to keep the ship afloat. At this very moment Apple is loosing market share to Android. High margins when economy is doing great makes sense but when it’s down you don’t want to push your customers away from you and towards the competition. Getting back the lost customers is hard and expensive. In matter of fact when looking at Mac market share one could argue that it can’t be done. I’m afraid the release of iPhone 14 Pro will push many iOS users towards high end Samsung or whatever Android phone. Unfortunately for me the Android phones are not that that bad…
Actually just kidding guys, I’ve also invested in Google. It really doesn’t matter for me if you buy iOS or Android. Anyway, still kind of poor move from Apple.
Above all, I guess that almost everybody in this thread that are writing can, with more or less effort, buy the iPhone 14 Pro at 1300€, and when it comes about prices, this is an ordinary topic that comes out every year, no matter how much money you can spend.
Now with European-centred crisis and weaker euro, the tricky games of Apple stand out more than before and I think everybody is right in all the things that have been said here, but I think it's nothing new, just more visible.
Unfortunately it all comes to a simple thing: investors want record of sales every 6 months. Nowadays, following this logic, a business with a constant profit throughout the year is considered a failing one, even if it has margin of growth.
This ends up in us paying even more for having less than before, but I think everybody can notice it, you don't need me to explain it.
Recent examples are on the Macbook:
Macbook Air/Pro M1 - best laptops of the year, record of sales, almost cheap for what they offered at the same price and it still destroy the competition.
Macbook sales were down, they had to do it after Jony Ive disaster design, from heating issues to touchbar and so on.
How can you beat the already record of macbook sales?
We got used to that price of 1100€, now the M2 Air is at 1500€ even with a cheap slower SSD than M1 Air.
While the M1 Air remained the same price as 2 years ago.
For iPhones they did the same to get small cents here and there, above all removing the charger from the box.
Just a small story about the technique of removal:
The first year they removed the charger with iPhone 12, it was the first year they included also the new type-C cable and they were predicating "just use your old adapter", yeah but that one had a USB-A, so you had to use also your old cord.
Basically, a lot of people continued using their old USB-A cable which had very limited life span and in the end, they had anyway to buy or a new cord (whatever brand they earn fees from lightning patent), or the new type C power adapter.
If we want to analyse this year iPhone line-up:
I would say, firstly they studied the price increase.
It can be justified, but it has of course the "apple tax increase" = more earnings from the "new inflation price".
Secondly, after the iPhone X price jump at 1100€, the iPhone that is considered the real new model has remained on that price tag, increasing the average spending of customers.
In the meantime they started with a non-pro iPhone which was cheap in the beginning and progressively started increasing the price reaching 1000€ of iPhone 14
Their strategy was to increase the starting price over the years, to push you to buy cheaper last year models to recycle their old product chain. Older the model = increased earning
That's why as of now, we have a lot of old models very similar to each other still in the line-up, and the non-pro model itself became basically the last year one.
- If you want what a real iPhone used to be you have to spend at least 1300€ for a miserable 128gb
- If you want their new cheap model you have to spend 1000€ which nobody is going to. The iPhone 14 is basically an expensive product placement - they don't count so much on that, that's why they also recycled the 13 chip (not worth with processors supply problems of 2022)
- if you want an older one they are just very happy to recycle their old design where they increase their earnings, they maintained the same price of one year ago (even increased on some models) and the cost to produce for them is now even less.
To all this add the same overall design on 12-13-14, producing the 14 model which is a replica of 13, which is a replica of 12. Basically a recycled line-up which got even more expensive.
It has to be said that the euro lost value, it is inflation also for them... but still they didn't make us a favour when our euro was 1.20$.
And lastly:
Lately they are really pushing with the fear of death of the consumers with those apple watch stories that it saves a life. That's why they are also now pushing the emergency call in case of car accident on the iPhones, it means that it worked for the watch!
Useful feature yes, but terrifying if you think the marketing behind! Gotta be like this if you wanna be the trillion dollar company
Now with European-centred crisis and weaker euro, the tricky games of Apple stand out more than before and I think everybody is right in all the things that have been said here, but I think it's nothing new, just more visible.
Unfortunately it all comes to a simple thing: investors want record of sales every 6 months. Nowadays, following this logic, a business with a constant profit throughout the year is considered a failing one, even if it has margin of growth.
This ends up in us paying even more for having less than before, but I think everybody can notice it, you don't need me to explain it.
Recent examples are on the Macbook:
Macbook Air/Pro M1 - best laptops of the year, record of sales, almost cheap for what they offered at the same price and it still destroy the competition.
Macbook sales were down, they had to do it after Jony Ive disaster design, from heating issues to touchbar and so on.
How can you beat the already record of macbook sales?
We got used to that price of 1100€, now the M2 Air is at 1500€ even with a cheap slower SSD than M1 Air.
While the M1 Air remained the same price as 2 years ago.
For iPhones they did the same to get small cents here and there, above all removing the charger from the box.
Just a small story about the technique of removal:
The first year they removed the charger with iPhone 12, it was the first year they included also the new type-C cable and they were predicating "just use your old adapter", yeah but that one had a USB-A, so you had to use also your old cord.
Basically, a lot of people continued using their old USB-A cable which had very limited life span and in the end, they had anyway to buy or a new cord (whatever brand they earn fees from lightning patent), or the new type C power adapter.
If we want to analyse this year iPhone line-up:
I would say, firstly they studied the price increase.
It can be justified, but it has of course the "apple tax increase" = more earnings from the "new inflation price".
Secondly, after the iPhone X price jump at 1100€, the iPhone that is considered the real new model has remained on that price tag, increasing the average spending of customers.
In the meantime they started with a non-pro iPhone which was cheap in the beginning and progressively started increasing the price reaching 1000€ of iPhone 14
Their strategy was to increase the starting price over the years, to push you to buy cheaper last year models to recycle their old product chain. Older the model = increased earning
That's why as of now, we have a lot of old models very similar to each other still in the line-up, and the non-pro model itself became basically the last year one.
- If you want what a real iPhone used to be you have to spend at least 1300€ for a miserable 128gb
- If you want their new cheap model you have to spend 1000€ which nobody is going to. The iPhone 14 is basically an expensive product placement - they don't count so much on that, that's why they also recycled the 13 chip (not worth with processors supply problems of 2022)
- if you want an older one they are just very happy to recycle their old design where they increase their earnings, they maintained the same price of one year ago (even increased on some models) and the cost to produce for them is now even less.
To all this add the same overall design on 12-13-14, producing the 14 model which is a replica of 13, which is a replica of 12. Basically a recycled line-up which got even more expensive.
It has to be said that the euro lost value, it is inflation also for them... but still they didn't make us a favour when our euro was 1.20$.
And lastly:
Lately they are really pushing with the fear of death of the consumers with those apple watch stories that it saves a life. That's why they are also now pushing the emergency call in case of car accident on the iPhones, it means that it worked for the watch!
Useful feature yes, but terrifying if you think the marketing behind! Gotta be like this if you wanna be the trillion dollar company
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i literally joined this forum because i wanted to move into a full apple ecosystem, with these prices looks like i will pass, i rather move to the states and purchase apple products there then to submit to these prices in the EU which only go towards corrupt politcians that are making policies that harm the very people that voted for them.
Agreed. I won’t leave an iPhone and Apple outright, as I prefer iOS to Android, however there is no way I am willing to spend more than 700€ on a phone. So when it’s time to upgrade my 12 mini, I will be getting either a 13 mini or SE 2023, whichever fits me better.
You might be idealising the US somewhat, as my American friends tell me the country is not doing so rosy at the moment either.
I feel most people’s pain on here!
After years of upgrading every year I’m voting with my wallet this time and will not tolerate this! I don’t need to upgrade but I surely don’t need an Apple logo on the back of my phone. Also as someone participating in forums such as this one, I’m tech savvy enough to break the walls of the lovely Apple eco system and use a capable enough android device that costs three times less.
This new dynamic island looks great but I see it shrinking to an all American market.
Pixel 7 is around the corner and there’s loads of alternatives out there after all.
P.S. I don’t want to get political but we all know how dollars are printed on demand and the only real value is based on various conflicts around the world. So $-£/€ is NEVER 1=1.
After years of upgrading every year I’m voting with my wallet this time and will not tolerate this! I don’t need to upgrade but I surely don’t need an Apple logo on the back of my phone. Also as someone participating in forums such as this one, I’m tech savvy enough to break the walls of the lovely Apple eco system and use a capable enough android device that costs three times less.
This new dynamic island looks great but I see it shrinking to an all American market.
Pixel 7 is around the corner and there’s loads of alternatives out there after all.
P.S. I don’t want to get political but we all know how dollars are printed on demand and the only real value is based on various conflicts around the world. So $-£/€ is NEVER 1=1.
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I guess the moral is: If you’re planning to buy a new iPad, buy it now before the October iPad event when prices will increase.
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BUT, apple's price isn't dynamic, nor fluctuates with the stock markets. The price would have been weak against it's original price regardless.
Has the pound been much stronger, would the price have been any different? I think not.
When the dollar gets weaker or any other currency recovers, will they see a price change? I think not.
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The dynamic island software features look really cool and after they said the USD price is unchanged, I was gonna upgrade. Then I saw the EUR prices. That's a hard no for me.
My current plan is to grab a 13 Pro or Pro Max (both cheaper than 14 Pro) and hold onto them for the next 3-4 years. By then, hopefully the prices will make more sense.
If they bumped the prices worldwide, it would be somewhat understandable. Keeping the US unchanged and raising it for Europe (and probably some other countries)? That's just a d*ck move.
My current plan is to grab a 13 Pro or Pro Max (both cheaper than 14 Pro) and hold onto them for the next 3-4 years. By then, hopefully the prices will make more sense.
If they bumped the prices worldwide, it would be somewhat understandable. Keeping the US unchanged and raising it for Europe (and probably some other countries)? That's just a d*ck move.
It's been ages since I bought my iPhones at full retail price - the prices in Europe are just insane and paying north of 1500 EUR (yes I WANT the big screen pro model and I need a lot of storage) for a phone that I replace every year is a no go. So my tactics is to buy the previous model new or close to new second hand. I bought my current 12 pro max in August last year and I will probably buy a 13 Max pro shortly. This allows you to pay 30-40 percent less then full retail price. I paid 1150 EUR for the 512gb model priced last year at 1650 EUR if I am not mistaken.
I think you miscalculated. The price without tax is (1449 – 6.25) / 1.19 = 1212.39 €, where the 6.25 € are the copyright fee (Urheberrechtsabgabe). That’s only 13.39 € more than the US 1199 €. So it’s actually very close to the US price, just 1% difference.
EDIT: The US price is actually just $1099, so the German price is indeed off by 135 €.
The Apple Store displays the sum of tax and fees after you’ve selected all the options for a device (237 € in the example above), so you can easily calculate the net price (1449 – 237 = 1212 € in the example) and compare it to the US price.
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This makes sense. What does not make sense, however, that Apple have not discounted iPhone 13 mini even by 1€ after the event. This is unprecedented, as the US prices did go down and so did the 12 series prices in Europe last year. 🤷🏻♂️
You guys got the USD prices wrong. Pro is $999 and Pro Max is $1099. So with EUR parity to USD, $999 + 20% is $1200. That should be the Pro price. In reality, it's $1299, thats +$100, and +150 compared to last year EUR price. The Pro Max $1099 + 20% is $1320, again more than +$100 and actually +200 compared to last year.
It's like the M1 air remaining the same price and putting M2 air at 1500€. Prices have just increased for us.
The calculation is based on 256 GB model. Sorry for leaving it out. Thought I had there but didn’t... Chose the the 256 GB model because it was most popular in some markets. Anyway, so that’s 1579/1,19=1326,89. But yep, rounding error of 1 € and copyright fee missing. However, even with that you end up with difference of over 120€.
My post #153, I think they are using the inflation as an additional excuse to improve the earnings, with crisis it's easier
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You are right, the price should be 719 € instead of 799 €, in order to match the US $599.
I like the tech refresh. I would have loved to have the latest model, but this is a compromise I can live with. I also do not sell my current phone but pass it to my wife who cares less for having the latest and greatest. Using this system we hold on to the phone for 2 years before selling it.
Please educate yourself on the state of global economics when it comes to costs.
EUR devalued around 20% over the past year, USD is stronger than ever.
iPhone 14 Pro with 512GB is:
1299 w/o tax in the us = 1400USD (100 EUR tax, 7,75%)
The same phone here in the Netherlands is 1719USD (306 EUR tax, 19%)
320 EUR difference between NL and US, 206 EUR of it is from VAT = 114 EUR difference in actual product pricing.
There probably is more environmental tax and shipping fees (and tax on shipping) apple is paying on their end. Shipment of 1/2 container was 2000 EUR before the pandemic, now it is around 12000.
All companies need to stay profitable and naturally they'll adjust. US is Apple's largest market and homebase, of course they'd like to keep their market share there and keep the lower prices, lower margins. Everywhere else, they'll adjust ot keep the profitability aligned with their targets.
Explanation to this is pretty simple when looking at USD/EUR exchange rate history. Just year ago 1 EUR was about 1.17 USD and right now it is in parity 1:1 with few dips under, and this will likely go down even more during coming winter. So that alone explain price hike now, and I'm pretty sure every product in their line up gets similar hikes as soon as product gets some update. I'm surprised they have touched nothing but MBA M1 price without any updates, so I guess they are being kind to us and absorb some of our loss as long as possible.
Then there is huge inflation getting worse and worse. But in USA I think strong dollar helps to compensate this for imported goods, so that's why no price hike in USA.
Yeah, I know this is not nice for us but that is what it is. It's been so long since we have seen huge inflation and younger people might not have even experienced themselves situation like this yet.
Then there is huge inflation getting worse and worse. But in USA I think strong dollar helps to compensate this for imported goods, so that's why no price hike in USA.
Yeah, I know this is not nice for us but that is what it is. It's been so long since we have seen huge inflation and younger people might not have even experienced themselves situation like this yet.