This may sound crazy and probably is, but I think the AWU is almost a "bargain" compared to other Apple watches.
The S7 titanium Edition versions were $850, $50 more than the AWU, and didn't offer nearly as much bang for the buck, although you could choose a dark-finished case.
The S8 stainless steel watches are $750, only $50 less than the AWU, and (again) don't offer all the features of the AWU.
I'd be surprised if Apple doesn't jack up the price of the AWU next year. (I'd also bet that one of the "upgrades" offered next year for the AWU is a dark-finished case, which a lot of people would prefer.)