How would you hold the iPhone or any phone if it had no bezel? The bezels on the iPhone X line is so small you don't see it. It is the notch that is worse. And I like the 4 mm bezel over Samsungs annoying, useless curved screen on my note 9. So many accidental touches, distorted picture near the end and can't use the S-pen on the curves.
That's the key. All these Samsung fanboys happy about their bezels praised the edge display when it came out, touting it as "yet another example of Samsung's innovation" while everyone else rolled eyes and realized the usability nightmare it amounted to.
Now look, they're all wishing for a flat phone. I don't care how pretty my phone looks on a table - it needs to be usable in the hand without special treatment, and the bezels on the iPhone XS Max are already almost annoying as it is. Keep fighting this dumb bezel war all you want, but you're not paying attention to the stuff that actually matters, like RAM management (or hardware usage in general), software quality, and bad phone lifetime update support, all of which Samsung currently completely sucks at.
But of course attention won't be given to any of these because 1 of the numbers on the "gimmicks" section of the specs sheet is larger than competitor phones' number, resulting in the entire selling point of the phone becoming that single gimmick. Super boring.
Same thing goes for the iPhone fanboys in here trying to make fun of the hole punch, as if the iPhone's notch is a miracle of engineering. It was ugly when we got leaked parts, it was ugly when we got a finished prototype, it was ugly in the announcement, and it's ugly as hell now, and all of us would rather having a small circle missing rather than an entire notch.
Pretending that Samsung is going to completely screw up implementation of the hole punch is a disservice to the entire industry - companies in this day and age can't make such dumb mistakes in this competitive market, and Samsung will obviously build the hole punch into the status bar (or some other static part of the UI).