I think phones at the moment are more of a 2-3 yr upgrade cycle now fit the average person. I would consider myself to be more into tech than the average person, and even I'm now finding myself considering a 3 yr upgrade cycle. Before I would upgrade every year, but after getting the Note 10+, my next upgrade will be to move into foldables. That Fold 3 will cost me about $3G up here in Canada. Smh. The Fold 2 is currently $2800 before taxes. Pricing is out of control, and I'm definitely not upgrading every year or 2 yrs with that kind of pricing. I'll be moving to a 3 yr upgrade cycle, because I buy my phones outright. I won't be surprised if I even wait till the Fold 4 at this point. Lol. Honestly phones these days are so good, you really gotta be wanting the latest tech to keep upgrading every year.