Can you give some examples of this? I'm just genuinely interested/curious.
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There are options for sure, but Apple's solution requires no downloading of anything and minimal to no set up.
Its jut easier overall.
Easier is often the reasoning on this forum, thought I fail to see how hard it is to install an app.
That being said, there is an argument for the less "easy" approach. As i detailed in length in another thread on this forum, it can be nice to have to install an app, and thus exert more control over which device receives SMS, etc. I have an iPad that my wife uses as well, and thus I don't want all my messages going to that iPad.
Apple's integration may be 10 seconds, one time, easier...but some may find it annoying.
Some options, such as push-bullet or air droid, offer the sms integration with even more functionality. Pulse is the cleanest looking, though, and functions only for SMS/MMS