I'm not necessarily convinced the S8 will win over "droves" of iPhone users either. It'll surely attract some. Overall, I predict the S8 will do well regardless and continue to dominate Android sales, but two key things have to happen first for the S8 to succeed sale wise:
1) It has to abolish the battery fears. Even with Samsung's new and improved 8-step battery testing procedure, I'm sure one or two will catch fire in the wild (as that happens generally with smartphones). They'll have to ensure those are isolated cases and make people feel comfortable about purchasing Samsung again.
2) It has to review well. I think there's a good chance that the S8 will do well in this regard. The Note 7 was almost unanimously praised by critics and tech journalists. The S8 should really be no different. I'm sure there will be a few areas of concern (like the new fingerprint sensor location, reliability of IRIS/facial unlock, TouchWiz, and updates, to name a few), but it shouldn't be anywhere near a failing grade.
And naturally, Samsung should hopefully stick the launch with enough stock and units, hopefully some good promotions either from themselves or through the carriers, and maybe if we're lucky, they send units out early like they did with the S7 last year. Accomplish these, and the S8 will be on its way to success.
It's already off to a good start, in my eyes, with the decisions we've seen so far. For example:
- Making the front all black to hide sensors.
- The color options are looking quite delicious
- Their promise to keep unlocked versions up to date on monthly security updates.
- The design is stunning from what we can tell so far. And again, the ergonomics! The S8 is going to be smaller than the S7 Edge, which I've expressed is already the best and most impressive phablet-size device.
- And likely logo-less upfront! I mean, I don't want to jinx it, but going logo-less is such a crowd-pleasing decision. It's such a small thing, but it makes all of us happier and gives so much more respect to their own design.
Once again, Samsung listens. Little by little, they've been addressing specific criticisms of their smartphones for years now (starting with the S6). They don't nail everything, of course, but the efforts are clearly there, and the results are clearly visible.
Fingers crossed they stick this landing.