Where's the Why?
I've been appreciative of Apple since I first touched an Apple II+ in 1983. When Jobs came back in 1997 he renewed my strong interest in all thing Apple because he brought the purpose back to Apple; to "think different", and make incredible products that people loved to own. Simon Sinek did a TED talk in 2010 showing how Apple succeeded with a "why" approach, while other companies did not as they began with a "what" approach. The "why" speaks to the heart, the "what" speaks to the mind.
IMO Jobs was the "why" and Cook is the "what".
Jobs loved to give us products that we could happily interact with, waiting in line to buy them. He hired people that felt the same way, and also followed the leader. The people who stuck with Jobs got the "why" of Apple.
Cook seems to give us our great products, but is more concerned with investor relationships and how the company is perceived in the media and public. He hired Browett from an "what" position, and Browett never understood, at least publicly, the purpose and passion of Apple, it's employees, and its buyers of awesome products.
At the last event to intro the iPad Mini, I felt Cook exhibited no passion, but knew the right words to speak. Schiller even seemed to go through the motions. Forstall may use lots of adjectives, but he still had the passion for the product.
I use Apple products because they are intuitive, and pleasing to my eye. I recommend them to others also for the same reasons. I will admit though, my love for all things Apple has wained over the past year, which coincidentally is timed with Steve Jobs' death. When he passed, the passion of a leader and his company passed too, replaced with a caretaker of a successful company, but unable to be what Jobs was, because it was never his passion, just his paycheck.