Everything was packaged in a way that is completely different from before. Ha the iMac is even upside down in the box!
Everything color matched in detailWhy was it unbelievable?
Every aspect of packaging needed no knives. Even outer brown box
Packaging configured in a way to pop open and present everything like a pop-up book for kids
Maybe Apple has been doing this for a long time, but I haven’t bought a computer from them in quite some time. But numerous phones, iPads, watches etc didn’t go to these lengths. Very sophisticated and premium packaging. Like Japanese luxury items.