Apple is too afraid to make big OS changes, they're scared to rock the boat.
And as a result almost ALL their products are beginning to have an OS that looks REALLY out of date. OS X on the Mac is a classic example. It was fresh and looked great when it was first introduced around 2001, but these days it just looks horrible. Changing a few fonts and making minor changes to the dock doesn't change the fact that the basic look hasn't changed in around 15 years.
Compare that with the changes in Windows, and the differences are striking. Microsoft had a lot of balls to introduce the broad changes of Windows 8, and although people hated it, at least Microsoft had the guts to try something different and the opportunity to learn from those mistakes. The result was Windows 10, which in my opinion looks and functions extremely well. Rather than largely ignoring feedback like they did in the past, Microsoft made sure to build a feedback mechanism into their new OS. If something doesn't work or you have some ideas, you can easily communicate them, and you can vote on new features people have come up with ideas for. Microsoft actually RESPONDS to these, and many bugs have been fixed and OS features added as a result. The OS is improving rapidly.
These days Microsoft is showing the results of some really strong, capable and competent leadership. Just as Apple isn't the same company they once were, Microsoft isn't either. While Apple is deteriorating rapidly, Microsoft is stronger than ever. To me, it is only a well established ecosystem that Apple offers these days. Microsoft haven't got that aspect fully in place yet despite their efforts, but at some point they will nail this as well. Why? Because after the disaster of Windows 8 they learned to actually LISTEN to their users instead of forging ahead in blundering arrogance that they know best.
