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Nikhil72

macrumors 68000
Oct 21, 2005
1,622
1,469
I have a 170 mm/6. 7 inch wrist. this is the series 8 and the ultra with the same Hermes strap. It’s big, but I was pleasantly surprised at its appearance, partially because smaller traditional watches don’t always include the lugs.
 

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Night Spring

macrumors G5
Jul 17, 2008
14,886
8,056
You're absolutely right. Then again, judging from the posts and pictures I've seen here, most of the people buying the Ultra aren't exactly in the target demographic either. 🤣
I've said this before (don't remember if it was this or another thread), but I think the real target demographic is actually the kind of people posting here, and the apparent targeting of extreme athletic demographics is a marketing gimmick.
 

azhava

macrumors 6502a
Aug 29, 2010
942
1,293
Arizona, USA
I've said this before (don't remember if it was this or another thread), but I think the real target demographic is actually the kind of people posting here, and the apparent targeting of extreme athletic demographics is a marketing gimmick.
The target demographic is whoever is willing to spend the money to buy the watch. Apple doesn't care what size your wrist is, or what your fitness habits are. They knew that a lot of Apple users would buy it just because it's the latest and greatest.
 

Night Spring

macrumors G5
Jul 17, 2008
14,886
8,056
The target demographic is whoever is willing to spend the money to buy the watch. Apple doesn't care what size your wrist is, or what your fitness habits are. They knew that a lot of Apple users would buy it just because it's the latest and greatest.
Actually, I was pleasantly surprised that the ultra felt wearable on my tiny wrist, whereas the bigger size S0-S8 watches all feel too uncomfortable to wear. I don't know of it was the ocean band, or there's a subtle difference in the shape of the ultra, but Apple did put some thought into making the ultra more wearable on different size wrists.
 

madrigal77

macrumors 6502a
Aug 2, 2018
681
1,449
I saw one in the store the other day. Even uglier in person. Still yet to see a photo where it doesn't look hilariously bad on wrist. Too bad the "Post your Apple Watch" thread has been ruined by it. I used to like to look at other people's set ups, but now is ugly Ultra after ugly Ultra on wrists too small for it. All posters seemingly totally unaware how bad it looks.
 

Asiatic Black Hebrew

macrumors 6502
Jul 12, 2022
427
1,286
I saw one in the store the other day. Even uglier in person. Still yet to see a photo where it doesn't look hilariously bad on wrist. Too bad the "Post your Apple Watch" thread has been ruined by it. I used to like to look at other people's set ups, but now is ugly Ultra after ugly Ultra on wrists too small for it. All posters seemingly totally unaware how bad it looks.
Or maybe, looks are actually subjective & the buyer’s opinion is the only one that truly matters.
 

JWGold

macrumors regular
Sep 25, 2017
155
213
United States
I have small wrists and have worn a Rolex Sea Dweller for years, one of the biggest and heaviest mechanical watches there is. It is ostensibly a divers watch but I’m not a diver, I just really liked the look of it and still love it 40 years after I bought it. Some people insist on ranting why they don’t like what so many others do like. We don’t really care🤷‍♂️

Actually, the Rolex Sea Dweller is far from being one of the biggest and heaviest mechanical watches. It’s not even the largest Rolex. Take a look at the Deep Sea. Or a Panerai Luminor Submersible, or a Marathon CSAR. The Rolex Seadweller is about average as far as dive watch sizes go. That being said, there is a current trend towards smaller watches again, and sizes are in fact going down. Even Panerai is downsizing.
 
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MLVC

macrumors 68000
Apr 30, 2015
1,648
3,816
Maastricht, The Netherlands
I have a 170 mm/6. 7 inch wrist. this is the series 8 and the ultra with the same Hermes strap. It’s big, but I was pleasantly surprised at its appearance, partially because smaller traditional watches don’t always include the lugs.
Love that band. Same wrist size here, and I think the Ultra looks amazing.
 

otisblack

macrumors member
Oct 29, 2009
53
76
It’s an outdoor utility watch. It’s not supposed to look good at the office. Buy a stainless AW8 for that.

It looks tasteful for what it is, as long as your wrist is big enough, and as long as you don’t try dressing up the watch with Hermes bands or Milanese loops or other bands clearly not meant for it. Let it be an outdoor sport watch.
 
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GerritV

macrumors 68020
May 11, 2012
2,273
2,755
It’s an outdoor utility watch. It’s not supposed to look good at the office. Buy a stainless AW8 for that.

It looks tasteful for what it is, as long as your wrist is big enough, and as long as you don’t try dressing up the watch with Hermes bands or Milanese loops or other bands clearly not meant for it. Let it be an outdoor sport watch.
I think you're making a good point here. But I get the impression that many people just buy the AWU for the looks and perhaps the hype - while they may not even be into (heavy) outdoor sporting.
It's like so many people that insist on buying a big off-road SUV but never take it into the wild.

To each his/her own ;-)
 

MarkX

macrumors 65816
Sep 10, 2015
1,204
1,503
Fochabers, Scotland
I think it’s perfectly fine to think the Ultra is an ugly oversized smartwatch. Just don’t assume everybody thinks the same way.

It’s too big for me and not really my style to be honest. If someone I knew owned one and it looked too big for them, I’d certainly keep my opinions to myself.

Exactly.

I have a friend who is big in to fashion a likes wearing oversized clothing, I think they’re ridiculous looking but that’s just my opinion.

People can wear what they want if they’re happy - unless it’s a man with a ponytail
 

OBirder

macrumors 6502
May 13, 2015
436
425
Nah. It’s objectively hideous. Like a guy walking down the street in clown shoes. He’d look objectively ridiculous. You can say only his opinion matters, but we can say he looks silly.

After a year you can check how many clown shoes and revenue was made worldwide and compare that with the AW Ultra.
Then you quickly will find out by facts and figures that your comparison is objectively wrong.
 

Farrellcollie

macrumors 6502a
Apr 23, 2011
704
364
that people buy it and it sells well doesn't necessarily mean it isn't ugly. People will put up with a lot for/from a new Apple product. I don't disagree that taste is subjective and what one person find attractive another person may not -I just don't think that sales for an Apple product are necessarily related to the aesthetics of that product. But it is fun to observe the fervor
 
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