Cost does not equal luxury I do not think that is ever a good measuring stick. Don't know in the US, but in many other parts of the world, the cars they produce are heavily subsidized, from a tax and ownership perspective, thus making them actually very affordable. A good example of that would be Ikea, it has all the hallmarks of what you describe above. It has the look, it has the futuristic way of approaching things, but doesn't have the feel, and no luxury there.I know that’s a really divisive subject for some If Tesla falls in the ‘luxury segment‘ or not. I think Tesla is very much luxury, and here’s why after I was considering a white M3 Performance for months.
When I think of luxury, I don’t see it as because it necessarily just includes ‘leather‘ or incorporates certain technological features that Tesla has, I think it’s all about the design elements behind a vehicle. Specifically, the Model 3 is very industrialized inside the cabin, almost very futuristic in terms of what the average consumer isn’t used to seeing (Because it eliminates so many other options and exterior cues with vents/ducts), and that’s why maybe others can’t see this car as luxury, even though I think it’s evident from the exterior styling of the Model 3 leading into the Model Y/S with its stance, wheels, it’s just very sculpted, but very classy. Really, Tesla I personally believe did a great job with the Model 3
And to be perfectly honest, In my geographical area, Tesla is very much a luxury brand where It’s not a vehicle you see being driven/owned by the Lower blue class. [Partially because they are still somewhat pricey, especially if you opt the dual motor/performance.]
I’m not gonna lie, there’s a part of me that didn’t opt for the Model 3 because I’m hesitant if I will like it long term, where I know if I purchase one of my ‘fun cars‘ with a V-8, there’s nothing I wouldn’t like about that given that’s all I really know. But I’m becoming more adjusted to realizing that my next EV will be a Tesla or Ford. when I look at purchasing a vehicle, I want both luxury and performance, I really do think Tesla delivers in a different way, but takes some time to acclimate yourself to a polarizing experience.
Especially the Model 3 is a mass-market appeal product; no denying the performance you get and cheap running costs. And for many no additional tax as a company car...