Well, I’m getting a bit tired replying to your fan-boy-like answers, so shortly …
Any iOS content blocker is using well-known lists (fanboy’s lists and the easy lists —or merged—, and a couple more maybe; and then customized to a more or lesser degree, or not at all). It would be extremely stupid to not use these lists. So, what?
OK, Chris is the maintainer of the original uBlock since June or something. Conceded, he has probably lots of experience with ad blocking. But does this translate automatically to a better user experience? Considering that the way the lists are compiled/parsed into Safari has nothing to do with how uBlock works, where is the relationship?
read this and learn:
Chris Aljoudi
Hi!
When we started designing Purify, we looked at the desires and attributes of the tens of millions of users whose web-browsing experience has been degraded by clutter and distractions.
Like many things, those users’ skill levels form a bell-curve — from the beginners to the intermediate competent majority to the advanced users. We wanted to design a product that fulfills their needs comfortably without the burden of learning an unfamiliar paradigm.
We believe that the best products aren’t ones that look or feel complex and sophisticated — but rather feel friendly and approachable while being seamlessly powered by sophisticated and advanced mechanisms.
Purify development started off with an extensive survey of ad networks and the top 100 mobile sites — that’s how the blocking lists are designed. Unlike other blockers, Purify doesn’t reuse lists from desktop blockers (such as EasyList or Ghostery’s list). That data is then used to hand-craft an optimal list that is specifically optimized for iOS performance.
Beyond Purify’s exclusive made-for-mobile list, Purify is also intelligent about combining the user’s preferences into the format Safari understands — performing optimizations that result in better performance for all the different user configurations (the whitelisted sites, blocked resource types, etc.)
Purify included effortless whitelisting right from the start — and a lot of work was done to make it as seamless as possible. The user never has to leave Safari to whitelist a site, and the changes in preferences are instant. It’s very intuitive, straightforward, and organized, which was done to make it accessible and easy-to-digest for all users — not just the more experienced ones.
I hope that gives you some insight into how Purify was designed and why it’s quite different from other blockers!