It is very obvious that many people responding to the OP's post do not understand the point that is trying to be made.
Apple for many years have put the 'wow' factor in us when it comes to new product launches. At some point, each of us have had that euphoria 'wow' factor when a new product comes along. Many of us had it with the different colors of the imacs and ibooks (clamshells), the G4 cube, the first ipod's, the first ipod touch, the first ipad, the first iphone, the first apple watch. Regardless of what was going on in ones life, whether it be good or bad, seeing a new product launch with all the razzmatazz that went along with it gave us a kind of warm fuzzy feeling inside, the feeling that made us go 'I want it but i do not really need it'.
With the latest offerings of iphones, ipads and macbooks, because they look the same as previous models with only slight differences between the old and new, this has for many Apple fans caused them to lose the 'wow' factor because they are seeing the same thing rolled out time and time again and that is the point that is trying to be made. Rather than fan's going 'wow, i want it but don't need it', they are going 'Meh..whatever' instead.
The last product launch that made me go 'wow, i want it but don't need it' was the Apple watch. Everything else has been 'meh, same looking thing but with hardware upgrades'. I want to spend money on Apple products but as the way things are going at the moment, that is not going to happen.