Other They Stuck with 64gb Base Option

[russell_314]

It's possible the 128gb chips over 64gb doesn't cost Apple more. But they still want to use the 64gb on the Pro to make the higher capacity models more enticing. Why you think the 128gb is available for the 11, and not the 11 pro?

Probably because they feel that they want people who do not take 4K videos still have the option to buy the iPhone Pro. Do they need an iPhone Pro? Probably not. Should they be allowed to spend $1000 of their own money to buy it? I don’t see why not. Maybe they just want the OLED screen or maybe the longer battery life. Maybe they just want to look cool? I think that’s totally silly but it’s their money. I think I’ve taking maybe a dozen videos since I’ve had my iPhone XS Max. Most of those were just silly videos that I’ve deleted since because they weren't important. Not everybody does videos. Maybe I’m missing out on something but that’s my choice
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Exactly, I went for the 256GB because it was virtually the same price as the 64 when the X was discontinued last year. I’m glad I did because I saved myself money this year.

The Pros should probably start at a higher base, if nothing else to add something to the fact that they are now called “Pro” iPhones. I, and many other people, will happily take a $50 saving on the iPhone 11 though.

That’s how I see the 11, I’m saving $50 because I’m happy with less storage.

So if someone wants an iPhone Pro and doesn’t take 4K videos they shouldn't be allowed to save money by buying less storage? They should just have to suck it up and pay the premium to be in the Pro club?

 

[Cookie18]

Probably because they feel that they want people who do not take 4K videos still have the option to buy the iPhone Pro. Do they need an iPhone Pro? Probably not. Should they be allowed to spend $1000 of their own money to buy it? I don’t see why not. Maybe they just want the OLED screen or maybe the longer battery life. Maybe they just want to look cool? I think that’s totally silly but it’s their money. I think I’ve taking maybe a dozen videos since I’ve had my iPhone XS Max. Most of those were just silly videos that I’ve deleted since because they weren't important. Not everybody does videos. Maybe I’m missing out on something but that’s my choice
[doublepost=1568408088][/doublepost]
So if someone wants an iPhone Pro and doesn’t take 4K videos they shouldn't be allowed to save money by buying less storage? They should just have to suck it up and pay the premium to be in the Pro club?

No, I think Apple should have offered higher storage at the same price point to give a bigger selling point for the Pro phone. It’s a separate issue with the Pro, I don’t think there’s enough difference between the 11 and Pro to warrant the name, raising the storage at the same price would have been a way for them to do that.

 

[LIVEFRMNYC]

So if someone wants an iPhone Pro and doesn’t take 4K videos they shouldn't be allowed to save money by buying less storage? They should just have to suck it up and pay the premium to be in the Pro club?

The base price was already set. If for some reason, Apple could not acquire enough 64gb chips for the Pro, and had to use 128gb chips. The base price would not change. So the perception that 64gb Pro is saving money is false. It's Apple that low balled the user. The user may not give a damn or notice, but it doesn't change the reality.

 

[russell_314]

No, I think Apple should have offered higher storage at the same price point to give a bigger selling point for the Pro phone. It’s a separate issue with the Pro, I don’t think there’s enough difference between the 11 and Pro to warrant the name, raising the storage at the same price would have been a way for them to do that.

I think it’s a silly argument to say that raising the base storage will give it the pro name LOL. If that’s the case the iPad Pro, Mac Pro, and the MacBook Pro aren't "Pro". It’s not the storage capacity the differentiates it. If that were the case lots of cheap computers and cheap phones would be pros. Saying you don’t see enough difference between the iPhone 11 and the iPhone 11 Pro either means you didn’t watch the keynote, don’t understand either phone, or just saying it to be argumentative. The base storage is going to be based on what customers need and not what you feel they should have.

The bottom line is upgrading the base model to 128 GB will increase the retail cost of the phone by approximately $50. Apple's choices are cut $50 somewhere else on that phone, raise the price of the phone $50, or take a $50 hit on profit. If Apple knows that their customer base needs a 64 GB model meaning they see a significant portion not using the majority of 64 GB, they’re not gonna do either one of those things. Tim Cook hasn't run the company into the ground and I don’t expect him to start doing so. He wants the business to make a profit and he’s doing a good job so far despite what haters will say.

 

[Cookie18]

I think it’s a silly argument to say that raising the base storage will give it the pro name LOL. If that’s the case the iPad Pro, Mac Pro, and the MacBook Pro aren't "Pro". It’s not the storage capacity the differentiates it. If that were the case lots of cheap computers and cheap phones would be pros. Saying you don’t see enough difference between the iPhone 11 and the iPhone 11 Pro either means you didn’t watch the keynote, don’t understand either phone, or just saying it to be argumentative. The base storage is going to be based on what customers need and not what you feel they should have.

The bottom line is upgrading the base model to 128 GB will increase the retail cost of the phone by approximately $50. Apple's choices are cut $50 somewhere else on that phone, raise the price of the phone $50, or take a $50 hit on profit. If Apple knows that their customer base needs a 64 GB model meaning they see a significant portion not using the majority of 64 GB, they’re not gonna do either one of those things. Tim Cook hasn't run the company into the ground and I don’t expect him to start doing so. He wants the business to make a profit and he’s doing a good job so far despite what haters will say.

I didn’t say that it would do that. I said that raising the base storage would be “a way” to do it. As in, one of the many options that they should have included. Virtually every Apple device which carries the Pro name comes with a higher base storage. However, I didn’t say that was the only difference at all.

I don’t know why you’re going off on me, I’ve clearly said that there is no need for the base storage to be more than 64GB, I also said that I prefer saving $50 on the iPhone 11. It’s an entirely separate issue that the iPhone 11 Pro does not live up to the Pro name which other Apple products are known for. The iPhone 11 Pro should have more features to differentiate itself from the iPhone 11, it isn’t worthy of the Pro name.

But again, I’m not even arguing with you. Every issue isn’t black and white, nor does it have to be. I don’t have to pick a side in this argument (even though I clearly have) and die on it.

 

[missbing]

I think it’s a silly argument to say that raising the base storage will give it the pro name LOL. If that’s the case the iPad Pro, Mac Pro, and the MacBook Pro aren't "Pro". It’s not the storage capacity the differentiates it. If that were the case lots of cheap computers and cheap phones would be pros. Saying you don’t see enough difference between the iPhone 11 and the iPhone 11 Pro either means you didn’t watch the keynote, don’t understand either phone, or just saying it to be argumentative. The base storage is going to be based on what customers need and not what you feel they should have.

The bottom line is upgrading the base model to 128 GB will increase the retail cost of the phone by approximately $50. Apple's choices are cut $50 somewhere else on that phone, raise the price of the phone $50, or take a $50 hit on profit. If Apple knows that their customer base needs a 64 GB model meaning they see a significant portion not using the majority of 64 GB, they’re not gonna do either one of those things. Tim Cook hasn't run the company into the ground and I don’t expect him to start doing so. He wants the business to make a profit and he’s doing a good job so far despite what haters will say.

That's your opinion and others are entitled to theirs. I don't think it's a silly argument to think a Pro should start off with higher storage that what a typical user needs. The typical users are going for the 11, not the Pro. I can see why Apple is keeping the 64gb, but that doesn't mean a customer can't be a little peeved that they didn't increase the base storage. "Hating" seems to be thrown around a lot on this forum to people who have legitimate complaints. You keep saying that Apple has to increase the price or get rid of a feature and that's your opinion. Apple has increased the base storage multiple times without increasing the price or getting rid of features.

 

[russell_314]

I didn’t say that it would do that. I said that raising the base storage would be “a way” to do it. As in, one of the many options that they should have included. Virtually every Apple device which carries the Pro name comes with a higher base storage. However, I didn’t say that was the only difference at all.

I don’t know why you’re going off on me, I’ve clearly said that there is no need for the base storage to be more than 64GB, I also said that I prefer saving $50 on the iPhone 11. It’s an entirely separate issue that the iPhone 11 Pro does not live up to the Pro name which other Apple products are known for. The iPhone 11 Pro should have more features to differentiate itself from the iPhone 11, it isn’t worthy of the Pro name.

But again, I’m not even arguing with you. Every issue isn’t black and white, nor does it have to be. I don’t have to pick a side in this argument (even though I clearly have) and die on it.

I'm not "going off on you" but rather trying to explain how you're wrong. You really need to learn what you're talking about because if you post something that's clearly incorrect people will point it out and correct you. It's not going off or being mean. Maybe you're perceiving a negative tone with the text but that doesn't mean I have this tone. I'm trying to be as simple and basic in my explanations so you can understand.

A good example of something silly you say is this post right here. "Virtually every Apple device which carries the Pro name comes with a higher base storage." Dude go to the Apple website and learn what products Apple sells before you post something this that's completely incorrect. You don't have to be an Apple fanboy or anything but just don't post something because you think it. Well you can do this but people will point out how it's wrong. It's not an "argument" but rather a discussion. I haven't called you any bad names or say you're dumb. I don't even think this. You just don't know the topic and there's nothing wrong with this. I'm sure there's topics that you know that I'd be clueless.

I'll end with don't take someone disagreeing as negative. Even if it's just their opinion they're allowed to have it. You're allowed to think or feel anything and so am I. If they point out something you say that might be wrong look it up. I've been wrong before and I'm not too proud to deny it. I'm a human being not a god.
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That's your opinion and others are entitled to theirs. I don't think it's a silly argument to think a Pro should start off with higher storage that what a typical user needs. The typical users are going for the 11, not the Pro. I can see why Apple is keeping the 64gb, but that doesn't mean a customer can't be a little peeved that they didn't increase the base storage. "Hating" seems to be thrown around a lot on this forum to people who have legitimate complaints. You keep saying that Apple has to increase the price or get rid of a feature and that's your opinion. Apple has increased the base storage multiple times without increasing the price or getting rid of features.

They're entitled to their opinion. I was stating a fact that increasing the retail parts cost of the base iPhone Pro approximately $50 will either have a $50 effect on the rest of the phone, the cost of the phone, or the profits made by Apple. This isn't an opinion but rather basic math. 1+1 = 2 and you can insist it's 3 all day but that doesn't mean it's true.

 

[Cookie18]

I'm not "going off on you" but rather trying to explain how you're wrong. You really need to learn what you're talking about because if you post something that's clearly incorrect people will point it out and correct you. It's not going off or being mean. Maybe you're perceiving a negative tone with the text but that doesn't mean I have this tone. I'm trying to be as simple and basic in my explanations so you can understand.

A good example of something silly you say is this post right here. "Virtually every Apple device which carries the Pro name comes with a higher base storage." Dude go to the Apple website and learn what products Apple sells before you post something this that's completely incorrect. You don't have to be an Apple fanboy or anything but just don't post something because you think it. Well you can do this but people will point out how it's wrong. It's not an "argument" but rather a discussion. I haven't called you any bad names or say you're dumb. I don't even think this. You just don't know the topic and there's nothing wrong with this. I'm sure there's topics that you know that I'd be clueless.

I'll end with don't take someone disagreeing as negative. Even if it's just their opinion they're allowed to have it. You're allowed to think or feel anything and so am I. If they point out something you say that might be wrong look it up. I've been wrong before and I'm not too proud to deny it. I'm a human being not a god.

iMac Pro: 1TB SSD instead of 1TB HDD
iPad Pro: 64GB instead of 32GB
Mac Pro: 256GB SSD instead of 1TB HDD on the iMac or 128Gb on the MBA, MBP and Mac Mini.

And all but one MacBook Pro comes with a higher base storage than the MacBook Air, many also wouldn’t consider that model to be a true Pro model.

Maybe you should look at the Apple website. It’s one thing to be on your high horse, but you’re not even right. You should probably read up on all this stuff you claim to know so much more about.

 

[unchecked]

I think it’s a silly argument to say that raising the base storage will give it the pro name LOL. If that’s the case the iPad Pro, Mac Pro, and the MacBook Pro aren't "Pro". It’s not the storage capacity the differentiates it. If that were the case lots of cheap computers and cheap phones would be pros. Saying you don’t see enough difference between the iPhone 11 and the iPhone 11 Pro either means you didn’t watch the keynote, don’t understand either phone, or just saying it to be argumentative. The base storage is going to be based on what customers need and not what you feel they should have.

The bottom line is upgrading the base model to 128 GB will increase the retail cost of the phone by approximately $50. Apple's choices are cut $50 somewhere else on that phone, raise the price of the phone $50, or take a $50 hit on profit. If Apple knows that their customer base needs a 64 GB model meaning they see a significant portion not using the majority of 64 GB, they’re not gonna do either one of those things. Tim Cook hasn't run the company into the ground and I don’t expect him to start doing so. He wants the business to make a profit and he’s doing a good job so far despite what haters will say.

You’re right about the the second part. The other reason the 64GB exists is so they can still say they have a $999 iPhone and sell a more expensive product to someone who wants the shiny stuff but don’t do anything that warrants the storage. They could have further differentiated the base and Pro lines with a 128GB base, but they didn’t.

64GB is not enough for OS and a full 64GB memory card full of photos/videos from a camera. That fills up quickly when you import them into your iPad/iPhone. If any one who wants to have a new phone with ample spare storage in anticipation of what they do, they’ll be forced have to pick the 256GB tier.

The 128GB option makes too much sense for Apple to offer to us. Many people will just pick that, even if at $50 extra, and ditch the 256GB.

 

[russell_314]

You’re right about the the second part. The other reason the 64GB exists is so they can still say they have a $999 iPhone and sell a more expensive product to someone who wants the shiny stuff but don’t do anything that warrants need the storage. They could have further differentiated the base and Pro lines with a 128GB base, but they didn’t.

64GB is only one 64GB memory card full of photos/videos. That fills up a quickly when you import them into your iPad/iPhone. If any one who wants to have a new phone with ample spare storage in anticipation of what they do, they’ll be forced have to pick the 256GB tier.

I’ve said this before, the 128GB option makes too much sense for Apple to offer to us. Many people will just pick that, even if at $50 extra, and ditch the 256GB.

I do sort of wish they had a 128 GB option but I think people would be angry if they ditched the 256 GB model. This would mean people who needed more would have to go all the way to 512 GB. I'm surprised they didn't offer some type of limited edition 1 TB model just for people with more money than they know what to do with.

 

[missbing]

They're entitled to their opinion. I was stating a fact that increasing the retail parts cost of the base iPhone Pro approximately $50 will either have a $50 effect on the rest of the phone, the cost of the phone, or the profits made by Apple. This isn't an opinion but rather basic math. 1+1 = 2 and you can insist it's 3 all day but that doesn't mean it's true.

Again, the options you're giving is your opinion. You don't know what Apple does to make certain features available to the consumers. Also, no one is arguing that Apple must increase the base for "free".

 

[russell_314]

iMac Pro: 1TB SSD instead of 1TB HDD
iPad Pro: 64GB instead of 32GB
Mac Pro: 256GB SSD instead of 1TB HDD on the iMac or 128Gb on the MBA, MBP and Mac Mini.

And all but one MacBook Pro comes with a higher base storage than the MacBook Air, many also wouldn’t consider that model to be a true Pro model.

Maybe you should look at the Apple website. It’s one thing to be on your high horse, but you’re not even right. You should probably read up on all this stuff you claim to know so much more about.

Okay if you

Pretend the 13" MacBook Pro, the one that directly compares to the MacBook Air and of the four "pro" non phone items Apple sells isn't "Pro"

Figure that the 256 GB SSD in the iMac Pro is more storage then the 1 TB HDD on the base iMac

Pretend there is no iPad Air with the same base storage as the iPad Pro...

Then you're correct LOL
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Again, the options you're giving is your opinion. You don't know what Apple does to make certain features available to the consumers. Also, no one is arguing that Apple must increase the base for "free".

How is me saying that adding something that costs money will increase the overall cost of the phone an opinion? Unless math has been negated down to an opinion?

I never said they had to increase the base for "free". Other posters have said this.

All I said was if Apple puts something in the phone that's worth X amount retail their choices are to increase the price by X, cut costs on other parts of the phone by X, or reduce the profit margin by X. That's called math and there's no way to get around this... Oh wait Apple could find someone willing to donate the chips. I don't see that as likely but possible?

 

[missbing]

Okay if you

Pretend the 13" MacBook Pro, the one that directly compares to the MacBook Air and of the four "pro" non phone items Apple sells isn't "Pro"

Figure that the 256 GB SSD in the iMac Pro is more storage then the 1 TB HDD on the base iMac

Pretend there is no iPad Air with the same base storage as the iPad Pro...

Then you're correct LOL
[doublepost=1568413191][/doublepost]
How is me saying that adding something that costs money will increase the overall cost of the phone an opinion? Unless math has been negated down to an opinion?

I never said they had to increase the base for "free". Other posters have said this.

All I said was if Apple puts something in the phone that's worth X amount retail their choices are to increase the price by X, cut costs on other parts of the phone by X, or reduce the profit margin by X. That's called math and there's no way to get around this... Oh wait Apple could find someone willing to donate the chips. I don't see that as likely but possible?

This is still your opinion. Apple has other options. 1 is sourcing the 128gb chip for the same price as the 64gb. We don't know what Apple does behind the scenes. You're giving your opinion on options that they can do to increase the base storage. Also, "free" can imply that you're not paying with money. People aren't as stupid as you're making them out to be. I know usually "free" means I will be paying for it some other way and I'm sure others also know this.

 

[Legion103]

I went with the 64GB option...usually enough for me! Currently have 220 videos on my X and still have around 20GB in storage.

(I do have extra cloud space) .99 per month. Idk if that helps.

 

[Rockadile]

Of course. I would take the 2 TB model. That’s like saying no one to chooses a Ford over Ferrari but not everyone should be forced or have to spend the money to buy a Ferrari. They should be allowed to buy a Ford if that’s what they can afford and that’s in their budget. You’re trying to tell them they must buy something else. If you need or want a Ferrari that’s your choice to buy it. The choice is there for you this doesn’t mean you should take away others choice to buy what they want.

Lol...way to use an over-exaggerated comparison to make your weak reasoning sound better.
Having someone choose between a Ford Mustang Ecoboost or Ecoboost Premium for the same base price would have been a much more appropriate comparison.

Getting a higher storage iPhone isn't buying something else either. It's within the same model. Another exaggeration.

----

I'm neutral about Apple still selling 64GB as base but not with them omitting in-between storage option to inflate the difference. It's a scummy thing I expect from an Android company, not Apple. Just sell a 128GB for $50-$75 more along with the other 3 storage options.

 

[russell_314]

Lol...way to use an over-exaggerated comparison to make your weak reasoning sound better.
Having someone choose between a Ford Mustang Ecoboost or Ecoboost Premium for the same base price would have been a much more appropriate comparison.

Getting a higher storage iPhone isn't buying something else either. It's within the same model. Another exaggeration.

----

I'm neutral about Apple still selling 64GB as base but not with them omitting in-between storage option to inflate the difference. It's a scummy thing I expect from an Android company, not Apple. Just sell a 128GB for $50-$75 more along with the other 3 storage options.

I was simply saying if it was free of course I'd take it... Who wouldn't? I'll take a free iPhone if anyone here wants to give me one LOL. I agree that they could do as you said and sell a 128GB for $50-$75 more. It would probably be closer to $50 and not $75 but that part is just my speculation. The problem is if someone doesn't even come close to the 64 GB limit of their XS and now they want to upgrade to the iPhone Pro they're paying for something they absolutely don't need or use. I don't think it's fair to say Android companies can be scummy. There's a lot of Android phones out there and I haven't heard much negativity when it comes to people feeling ripped off. Some complain about the phone was overpriced but that's nothing new.

 

[thadoggfather]

The question is will next years pack 64gb again

It’s not like THAT will be what deters sales so they’ll do it as long as they dang please ... unfortunately and shamelessly

A reminder that only in 2016 with 7, a solid nine years after iPhone was originally released did it get bumped to 32gb

But 2017 was another good one and with 8/X it was 64gb



I hate it all tho, felt weird going 7+ 128 (since 32 was a no go, and it was “only” $100 to move up to 128 the next tier) to X 64 to now 128 XR to back to

If I were to upgrade and not do 11, probably 64gb pro of some kind.

 

[ilikewhey]

The base price was already set. If for some reason, Apple could not acquire enough 64gb chips for the Pro, and had to use 128gb chips. The base price would not change. So the perception that 64gb Pro is saving money is false. It's Apple that low balled the user. The user may not give a damn or notice, but it doesn't change the reality.

not to mention NAND price is at a all time low, 10 cents per gb
https://www.forbes.com/sites/tomcoughlin/2019/05/25/nand-dram-supply-and-pricing/#4b7d2b341361
64gb of storage would be like 6 bucks basically.

 

[russell_314]

The question is will next years pack 64gb again

It’s not like THAT will be what deters sales so they’ll do it as long as they dang please ... unfortunately and shamelessly

A reminder that only in 2016 with 7, a solid nine years after iPhone was originally released did it get bumped to 32gb

But 2017 was another good one and with 8/X it was 64gb



I hate it all tho, felt weird going 7+ 128 (since 32 was a no go, and it was “only” $100 to move up to 128 the next tier) to X 64 to now 128 XR to back to

If I were to upgrade and not do 11, probably 64gb pro of some kind.

People won't buy the 64 GB version if it's not enough. Apple will see this and increase the base storage. I'm pretty sure that Apple probably does some type of user stats and can tell how much free capacity iPhones have so they base next years model on this. I don't think there's any evil plotting by Tim to undersell storage
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not to mention NAND price is at a all time low, 10 cents per gb
https://www.forbes.com/sites/tomcoughlin/2019/05/25/nand-dram-supply-and-pricing/#4b7d2b341361
64gb of storage would be like 6 bucks basically.

I'm pretty sure someone posted this already. It's not retail price for $6. You pay retail prices when you buy the phone and that includes the storage. My guess would be more like $50.

 

[Freakonomics101]

Half surprised they don’t offer a MacBook with 64 GB.

Hmmmm iPhones are still showing ship date of 9/20. They’re already seeing feedback of the new iPhones. LOL!

 

[aFlockaCgulz]

How many millions of units of iPhones does Apple manufacture?
How much extra would it cost Apple to double the size of the storage from 64GB to 128GB for all iPhone Pros?
Let's run some numbers, using the iPhone XS family, since the iPhone Pro 11 is the direct successor to the XS.

https://www.businesstoday.in/techno...208-to-q2-2019-says-canalys/story/378376.html

The iPhone XS and XS Max launched at the end of September 2018 shipped 20 million and 28 million units respectively between launch and the end of June 2019.

https://news.ihsmarkit.com/press-re...ore-materials-last-years-smaller-iphone-x-ihs

From IHS Markit's BOM for the base 64GB iPhone XS Max, we can see that the phone had $40.75 in costs for both RAM and NAND. Assuming that the 4GB of LPDDR4x RAM costs $20, that means 64GB of storage is $20.75, or $0.324 per GB of storage. Doubling the storage from a base of 64GB to a base of 128 would cost an additional $20.736. Suppose that half of the 48 million XS phones were the "base" 64GB model. At an additional $20.736 per phone, times 24 million units, increasing storage in the base model from 64GB to 128GB means that it would cost Apple an additional $497,664,000. To Apple, that is like a rounding error. So, sure, they could do it, but why would they, when the vast majority of their customers are happy with their current offerings? $500 million is a lot of money that could be used for R&D for more iNnOvAtIvE products down the line, instead of giving customers storage that they'll never use on a device that they'll replace in a few years' time.

And that's not even raising the question if the companies that Apple sources NAND from would be able to fulfill that kind of order in a timely manner. An extra 64GB for 24 million units is an extra 1,536,000,000 GB, or an additional 1,500 petabytes.

There are lots of factors that needs to be taken into account before claiming that Apple is just stiffing customers with 64GB of storage. I'm sure that the legions of engineers and accounting and supply chain management has given this careful thought, and while it evidently pisses off a few people for whatever reason, what they're currently offering is the best balance between customer satisfaction, profit margins (because they are a business), and sourcing from suppliers.

not to mention NAND price is at a all time low, 10 cents per gb
https://www.forbes.com/sites/tomcoughlin/2019/05/25/nand-dram-supply-and-pricing/#4b7d2b341361
64gb of storage would be like 6 bucks basically.

Sure, NAND prices may be trending towards a record low, but I'd wager that companies like Apple do most of their purchasing under contract. If they signed a contract last year for last year's prices, then they're obligated to pay that price, unless the contract allows for price adjustments.

 

[russell_314]

How many millions of units of iPhones does Apple manufacture?
How much extra would it cost Apple to double the size of the storage from 64GB to 128GB for all iPhone Pros?
Let's run some numbers, using the iPhone XS family, since the iPhone Pro 11 is the direct successor to the XS.

https://www.businesstoday.in/techno...208-to-q2-2019-says-canalys/story/378376.html

https://news.ihsmarkit.com/press-re...ore-materials-last-years-smaller-iphone-x-ihs
View attachment 858154
From IHS Markit's BOM for the base 64GB iPhone XS Max, we can see that the phone had $40.75 in costs for both RAM and NAND. Assuming that the 4GB of LPDDR4x RAM costs $20, that means 64GB of storage is $20.75, or $0.324 per GB of storage. Doubling the storage from a base of 64GB to a base of 128 would cost an additional $20.736. Suppose that half of the 48 million XS phones were the "base" 64GB model. At an additional $20.736 per phone, times 24 million units, increasing storage in the base model from 64GB to 128GB means that it would cost Apple an additional $497,664,000. To Apple, that is like a rounding error. So, sure, they could do it, but why would they, when the vast majority of their customers are happy with their current offerings? $500 million is a lot of money that could be used for R&D for more iNnOvAtIvE products down the line, instead of giving customers storage that they'll never use on a device that they'll replace in a few years' time.

And that's not even raising the question if the companies that Apple sources NAND from would be able to fulfill that kind of order in a timely manner. An extra 64GB for 24 million units is an extra 1,536,000,000 GB, or an additional 1,500 petabytes.

There are lots of factors that needs to be taken into account before claiming that Apple is just stiffing customers with 64GB of storage. I'm sure that the legions of engineers and accounting and supply chain management has given this careful thought, and while it evidently pisses off a few people for whatever reason, what they're currently offering is the best balance between customer satisfaction, profit margins (because they are a business), and sourcing from suppliers.

People keep quoting MANUFACTURER prices. What the effect on the phone price would be RETAIL price. I guess you want to buy an iPhone for $250?

 

[Rockadile]

I was simply saying if it was free of course I'd take it... Who wouldn't? I'll take a free iPhone if anyone here wants to give me one LOL. I agree that they could do as you said and sell a 128GB for $50-$75 more. It would probably be closer to $50 and not $75 but that part is just my speculation. The problem is if someone doesn't even come close to the 64 GB limit of their XS and now they want to upgrade to the iPhone Pro they're paying for something they absolutely don't need or use. I don't think it's fair to say Android companies can be scummy. There's a lot of Android phones out there and I haven't heard much negativity when it comes to people feeling ripped off. Some complain about the phone was overpriced but that's nothing new.

Mate, I think you have dementia because you reply within the context of the quote but go off on your own thing.
The comparison you quoted was about a 64GB and 128GB iPhone being at base price and I was talking about Apple's scummy decision of omitting in-between storage, not Android phone pricing as a whole.

Or you're running thin and casually trying to change the narrative. Which in that case, nice try.

 

[Zetaprime]

I don't care about the base option, but I'd love to have seen them offer 1tb. I'd have gotten that. No such thing as too much storage.

 

[ilikewhey]

People won't buy the 64 GB version if it's not enough. Apple will see this and increase the base storage. I'm pretty sure that Apple probably does some type of user stats and can tell how much free capacity iPhones have so they base next years model on this. I don't think there's any evil plotting by Tim to undersell storage
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I'm pretty sure someone posted this already. It's not retail price for $6. You pay retail prices when you buy the phone and that includes the storage. My guess would be more like $50.

its not the same nand but close enough
mlc with slc cache
https://www.bestbuy.com/site/sandis...mSvlpk0lean80Tir6nwaAsqKEALw_wcB&gclsrc=aw.ds
half of that is 10 bucks.