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Do you think it’s time for Tim Cook to move on? He’s a #’s guy not a Visionary


  • Total voters
    509
  • Poll closed .

ShadowGuardian87

macrumors 6502a
Sep 23, 2020
797
1,344
Virginia
I don't understand the point of this trend (not trying to sound mean BTW). If you are unhappy with Apple "lack of innovation" or other things why not move to a different brand? I am an Apple fan but I think we are at the point where mind blowing phone innovation is slowing down. Plus most people these days don't upgrade phones every year, so every iphone upgrade cycle isn't for everyone.

I think Tim Cook has done a good job overall with Apple and wouldn't want him replaced. This thread reminds me of another Apple forum I use to visit years ago where a guy literally emailed Steve Jobs to complain about the iPhone 4 or 5. Crazy enough he did get a rely for Steve Jobs himself where him basically told him to calm down it's just a phone lol.
 

uller6

macrumors 65816
May 14, 2010
1,072
1,776
Yeah, it’s also very sad that the angle of view is unchanged since they first introduced it in 2017, The touch ID with iPhone 6s received a major upgrade after two years. Still impossible to use it close to the face or on the table
this is a good point, I really wish they would make FaceID work in all orientations on the phone (just like the iPad). I like to use my phone sideways and it's annoying to have to turn it rightside up to log in. It's a major first world problem.
 

G46&Fbnth5

macrumors regular
Mar 10, 2021
225
507
I do agree. He would have never released such a good device like the iPhone 13 and many other products they currently sell.
For example, he would be ashamed of Apple if he knew that, since his death, it stopped making charging cables that break after 6 months of use.
 
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dave070

macrumors regular
Oct 17, 2019
140
146
Nevada
I think Apple is doing the right thing.

Apple looks at innovation as something that improves customers’ lives, and they tend to be more focused on features and upgrades they believe will lead to better experience, rather than simply announce a lot of new features or upgrades just for the sake of being first or different.

The galaxy fold is perhaps the best example of a product designed to nab headlines in tech blogs, but which isn’t selling.

This will be another solid quarter for Apple with the iphone 13 selling like hotcakes.
And Samsung sold a total of about 2 million Fold devices in 2020. Apple designs things to sell in massive quantities which probably limits innovation to some degree.
 
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uller6

macrumors 65816
May 14, 2010
1,072
1,776
ARM-based chipset been around since 1985, Apple use hardware tweak based on their own requirement, just clever marketing that make M1 chipset look revolutionary.
Yes, ARM has been around since 1985. And the designs have been continuously updated ever since. I own an M1, and it's an incredible machine. It's not just marketing.
 

Serban55

Suspended
Oct 18, 2020
2,153
4,344
I don't understand the point of this trend (not trying to sound mean BTW). If you are unhappy with Apple "lack of innovation" or other things why not move to a different brand? I am an Apple fan but I think we are at the point where mind blowing phone innovation is slowing down. Plus most people these days don't upgrade phones every year, so every iphone upgrade cycle isn't for everyone.

I think Tim Cook has done a good job overall with Apple and wouldn't want him replaced. This thread reminds me of another Apple forum I use to visit years ago where a guy literally emailed Steve Jobs to complain about the iPhone 4 or 5. Crazy enough he did get a rely for Steve Jobs himself where him basically told him to calm down it's just a phone lol.
yes, he clearly doesn’t understand Apple business , an CEO has so many responsibilities for his employees, shareholders and so on..and at the top Apple is a small business, its not like samsung. How can a guy literally emailed Steve for iphone 5 when by that time he was dead?! And the dead man reply him back? Wow :)
 

Hunter5117

macrumors 6502a
Mar 17, 2010
569
401
I think there is a good reason Steve Jobs appointed Tim Cook as CEO before he died. Steve understood that the whole tech-sphere had changed. I am only a few weeks different age than Steve, we both grew up during the Star Trek, whiz-bank, holy **** early days when pocket calculators launched a company like HP.

Unfortunately, those days are gone and Steve recognized that Apples next CEO had to be a business manager first and a computer geek maybe not at all. Tims expertise was in supply chain and that has served them well, allowing them to provide what I think are the highest quality computer products on the market regardless of shortages of chips, LCDs or whatever. Sure they have a few glitches and occasional design shortcomings, but how many non-Apple users can buy a device and plan to use it for the next 5-8 years or more?

Apple is the industry leader and that is how it needs to be managed, the glory days are behind us now.
 
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ShadowGuardian87

macrumors 6502a
Sep 23, 2020
797
1,344
Virginia
yes, he clearly doesn’t understand Apple business , an CEO has so many responsibilities for his employees, shareholders and so on..and at the top Apple is a small business, its not like samsung. How can a guy literally emailed Steve for iphone 5 when by that time he was dead?! And the dead man reply him back? Wow :)

Correction, I believe it was the iphone 4 and the email was in regards to the antennagate issue. Steve emailed the guy back and told him to calm down lol.
 
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MacWorld78

macrumors 6502a
Jul 25, 2012
630
425
If it is so easy, then why hasn't anyone else been successful at it?

I think that the software effort was more than the hardware effort and the software effort is still ongoing. If it were easy, Microsoft would have beaten Apple to it given that they started back around 2010 on WARM. Or you could even argue that they started in the 1990s with WinCE.

If you think that it's so easy, why haven't you started your own company to make a revolutionary ARM PC?

Nothing is easy process, everything have to come from inspiration, hard work & years of planing preparation to get somewhere.

Hardware and software both have equal part of effort and yes software will be more work in case of the hardware design flaw (software patch) or software design security flaw (Software patch).

Intel/AMD chipset was dominated for long time and now things have change so much for the past few years ago especially for the ARM, Qualcomm, Broadcom and many other companies as they have build up dynamic performance without over heating chipset

I like both companies Apple & Microsoft both company continues to inspire billions people around the world, without them life will be so strange by now...
 
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cardfan

macrumors 601
Mar 23, 2012
4,431
5,627
But then again there’s no one at apple who could be Steve Jobs. He was the founder. He brought the clout. Not even sure it’s possible for someone like jobs to emerge at apple. Not in this day and age.

Best you can hope for is that apple sticks to or tries to stick to the ideals Jobs had.

If anything Steve was even more of a numbers guy than Cook. If you think apple is greedy now, Steve would be relentless. Remember how he got all the music publishers on same page. He tried to do the same with book publishers and got an smacked down for it. One could only imagine how far Jobs would’ve went with tv.
 

MacWorld78

macrumors 6502a
Jul 25, 2012
630
425
Yes, ARM has been around since 1985. And the designs have been continuously updated ever since. I own an M1, and it's an incredible machine. It's not just marketing.

Intel have been trouble for last few years because of hardware security issue. Apple came up with with clever marketing to encourage people to buy first M1 chipset based on Arm instance of Intel chipset - it will be much easier for Apple to continues to improve in-house hardware and software design based on higher performance.

It would be interesting to see what Apple will offer for the Mac Pro desktop (ARM or Intel) in the future.
 
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eyedoc2020

macrumors regular
Sep 12, 2015
244
346
NOVA
Sometimes taking a step away from something can help me appreciate that thing a bit more when I get back to it. Maybe that works for you too.

Great point! I decided to step away to a Note a couple years back. Made me appreciate iOS and my iPhone that much more.
 

pshufd

macrumors G4
Oct 24, 2013
10,133
14,563
New Hampshire
One thing that I appreciate a lot is the huge array of cases for iPhones and iPads. I bought a Nexus 5 a long time ago and there was literally only one case at Best Buy for the model. Forget about buying a case for most phones a couple of years out from original sale.
 

joeblow7777

macrumors 604
Sep 7, 2010
7,185
9,028
The reality is that the advancement in innovation of new phone tech is slowing down. Similar to what has happened with computers the past decade.
Yeah, it's not really Tim's fault. Smartphones are a mature technology now. Radical innovations just aren't going to be as common anymore.
 
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ondioline

macrumors 6502
May 5, 2020
297
299
ARM-based chipset been around since 1985, Apple use hardware tweak based on their own requirement, just clever marketing that make M1 chipset look revolutionary.
ARM exists as a general purpose architecture in part thanks to Apple. It was a joint venture, not unlike the AIM alliance for PowerPC. To claim Apple is incidental to the success/existence of ARM is some hilarious revisionism.
 

Successful Sorcerer

macrumors regular
Nov 23, 2019
178
143
And Samsung sold a total of about 2 million Fold devices in 2020. Apple designs things to sell in massive quantities which probably limits innovation to some degree.
This is indeed the reason they gave before and sounds realistic. The reason why their 120hz display in the iPhone was delayed is because they wanted it to be stepless and adaptive to your finger movements. So 120hz, 119hz, 118hz, 117hz etc. + it had to be on par with their own specs in terms of resolution, color and brightness. The problem was that it's technically possible but not by tens of millions (iPhone 12 sold more than 100 million).
 
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GuruZac

macrumors 68040
Sep 9, 2015
3,748
11,733
⛰️🏕️🏔️
I have not had any QC problems with Apple Products. I have iPhones, iPads, iPods, Mac minis, MacBook Airs and currently seven MacBook Pros. I probably take much better care of my electronic devices than most people. I'm also careful to research products before buying them.

Why would you put an iPad into a situation where there is the possibility of it bending?

If you don't like Apple products, don't buy them.
This is completely opposite to every experience I've had. It's like the 'bending 2018 iPad Pro' scandal. I've had my 12.9 2018 iPad Pro going on 2 years, have carried it on vacations, wear out with school going in and out of cases, magic keyboard, etc, and its not the least bit bent. Unfortunately the biggest critics have the loudest mouths but fortunately represent the minority.

I was underwhelmed with the 13 Pro upon its launch, but then started to really consider what exactly do I expect out of my phone? My 11 Pro does everything incredibly well, the iPhone 13 Pro will do it even better. With the carrier deals it was a no brainier upgrade. The 13 Pro is a beautiful phone design wise, build quality second to none, looks to have a superb camera system, the best ecosystem, stunning display, water proof, dust proof, 5G, wireless charing with mag safe ability, and arguably the best biometric security with FaceID. Would I like under display TouchID? Sure. Would I like Pencil access? No, the screen is too small. Would I like a phone that folds? No. Too may compromises right now. I am happy to take a phone with less 'wow' features but has several very useful features that work as well or better than anything else consistently.
 

subi257

macrumors 65816
Sep 13, 2018
1,324
1,640
New Jersey
The reality is that the advancement in innovation of new phone tech is slowing down. Similar to what has happened with computers the past decade.
Exactly, All of the crazy major changes and innovation is done. The only thing now would be some crazy stuff, aside from tweaks. There is physics in play now, thinner/lighter = smaller battery = less runtime, more runtime = thicker tiger device. Better image quality = bigger battery, etc.
 

subi257

macrumors 65816
Sep 13, 2018
1,324
1,640
New Jersey
Tell that to the people folding and flipping their Samsung phones (as well as writing notes with a digital pen).

The issue isn't the slowing of innovation, it's the stagnation of Apple's products. The new iPhones aren't discernably different from the model before it. More importantly, they fail to even integrate innovations that have been around for years now: under-display (or even power button) fingerprint sensors, always-on displays (a software feature!), lack of a huge notch etc.

And while we're talking about the notch...that symbolises Apple's stagnation more than anything. That abomination has now been there for 4 years and 6 iPhone iterations (X, XS, XR, 11, 12, 13). This year, they've slightly shortened the width while making it taller - and adding nothing to the notification area. Jobs must be spinning.
None of that is any major innovation...like when that iPhone first came out, or when smart phones started.
 
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